The Senior Scoop - Petdirect
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Helping your pet thrive in their golden years

Older pets are not slowing down so much as getting started. They know what they love, they have their perfect routine, and they know where the sun lands in the afternoon. With the best years still to come, we’re here to help you and your senior pet set up for success. 

The senior scoop is your hub for everything senior pet care, with practical advice across nutrition, mobility, behaviour, comfort and more. The senior years bring small changes, and we’re here to help you stay one step ahead.

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Helping your pet thrive in their golden years

Older pets are not slowing down so much as getting started. They know what they love, they have their perfect routine, and they know where the sun lands in the afternoon. With the best years still to come, we’re here to help you and your senior pet set up for success. 

The senior scoop is your hub for everything senior pet care, with practical advice across nutrition, mobility, behaviour, comfort and more. The senior years bring small changes, and we’re here to help you stay one step ahead.

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Is my pet a senior?

There is no single birthday that makes a pet a senior. As a rough guide, cats and smaller dogs tend to reach their senior years from around seven, while larger dogs often get there a little sooner. Size matters more than you might think, so two dogs the same age can be at quite different life stages. Use the calculator below to check where your pet sits, then explore the care areas that suit them best.

Dogs from around 7, earlier for large and giant breedsCats from around 7

What lifestage is your pet?

Tell us a little about your pet and we will work out which lifestage they are in. Knowing this helps you choose food and care that suits where they are right now.
This result is indicative only. To confirm whether your pet is a senior, add your pet's profile. If they are, Gold Paws will show on thier pet profile.

Puppies usually weigh less than they will when fully grown, so go by their expected fully grown size. Not sure? See how big your dog will get.

Please choose whether your pet is a dog or cat and enter their age.

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Caring for them every day

Gentle daily movement

Shorter, more frequent walks for dogs, and floor-level play for cats. Keeping them moving helps maintain muscle and joint health without overdoing it.

Regular vet check-ins

Twice-yearly check-ups become more valuable as pets age. Catching things early gives you and your vet more options to manage them well.

Comfort at home

A supportive bed, easy access to food, water and the litter tray, and warm spots to settle in. Small changes that make daily life easier on older bodies.

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Everyday essentials to keep your senior dog or cat comfortable, nourished and content.

Nutrition for senior years

Complete nutrition made for older dogs and cats, with the right balance for ageing bodies.

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Joint and mobility support

Supplements and support to help keep stiff joints moving comfortably.

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Comfort and rest

Supportive beds and cosy spots that take the pressure off ageing joints.

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Gold Paws is a free membership for senior pets, available to Petdirect account holders in New Zealand. There is no cost to join.

Membership is unlocked automatically when a pet on your Petdirect profile reaches its senior life stage. Senior life stage is determined by pet type, age and size: dogs from 5 years (giant breeds), 6 years (large), 7 years (medium) and 8 years (small and toy), and cats from 7 years. You will need an active pet profile with a date of birth and breed or weight so we can determine life stage. Once a pet qualifies, the digital Gold Paws card appears in your account.

Membership unlocks exclusive offers on selected senior pet products, the Senior Scoop newsletter, and tailored senior pet content and advice. Offers are selected by Petdirect, may change over time, are available while stocks last, and are not valid in conjunction with any other offer. Exclusions apply. Each offer is subject to its own terms.

Gold Paws membership and its benefits are provided at Petdirect's discretion. We reserve the right to change, pause or withdraw the membership or any benefit at any time.

Promotional terms and conditions apply

1. The promoter is Petdirect ("Petdirect").

2. The promotion is open to New Zealand residents aged 18 years and over with a Petdirect account. Petdirect employees and their immediate families are not eligible.

3. The promotion period runs from 12:00am, Wednesday 1 July 2026 to 11:59pm, Tuesday 14 July 2026. Entries received outside this period are not valid.

4. To enter, have a senior pet profile on your Petdirect account by 11:59pm, Tuesday 14 July 2026. Both existing and newly added senior pet profiles qualify. Entry is free and no purchase is necessary. Limit one entry per customer, regardless of the number of pets on your account.

5. There are five prizes. Each winner receives one Senior Pet Care pack valued at approximately $2,000 (total prize pool approximately $10,000). Prizes are not transferable and cannot be exchanged for cash or credit.

6. Five winners will be drawn at random on Wednesday 15 July 2026 and notified by email within two business days of the draw. If a winner cannot be contacted or does not respond within 14 days, Petdirect reserves the right to redraw.

7. Prize pack contents are selected by Petdirect, are subject to availability, and may be substituted for an item of equal or greater value if required. At the winner's request, the prize pack may be provided in instalments over a period of up to 12 months.

8. By entering, you agree your details may be used to administer the promotion. Winners may be asked to take part in reasonable publicity.