Gold Paws is our free membership for senior pets. When your pet reaches their senior years, a digital Gold Paws membership appears in your account, unlocking exclusive offers on the senior food and care they need, plus tailored advice through our Senior Scoop newsletter.

Nothing. A Gold Paws membership is completely free.

A Gold Paws membership only appears once your pet is classed as a senior, and that is worked out from their age and size. A few things to check:

• Are they a senior yet? Senior age depends on size (see below). If your pet is not quite there, their membership will appear automatically when they reach it.
• Is their profile complete? We need their date of birth and their size or breed to work out their life stage. If either is missing, add it and we will do the rest.
• Give it a little time. Profiles update daily, so allow up to 24 hours after you add or update the details.
• Check you are signed in on the latest version of the Petdirect app or website.

It depends on the pet:

• Cats: 7 years and over

• Small dogs: 8 years and over

• Medium dogs: 7 years and over

• Large dogs: 6 years and over

• Giant breeds: 5 years and over

Larger dogs age faster, so they reach their senior years sooner.

Double-check their date of birth and size are entered correctly on their profile. If the membership still has not appeared, get in touch with our team and we will sort it out.

In your Petdirect account, under “My Pets”. 

• Exclusive member offers on senior food and care
• The Senior Scoop newsletter, with advice tailored to senior pets
• Product recommendations suited to your pet's life stage

It is our newsletter for senior pet parents, with practical tips and advice on caring for your pet through their golden years.

Yes. Every pet on your account that reaches their senior years gets their own Gold Paws membership.

There is nothing to join. Add your pet's profile now and their Gold Paws membership will appear automatically the moment they reach their senior years. 

Yes, Gold Paws is part of your Petdirect account, so your membership and offers go with you online, in the app, and in store.

Gold Paws is a free membership for senior pets, available to Petdirect account holders in New Zealand. There is no cost to join.

Membership is unlocked automatically when a pet on your Petdirect profile reaches its senior life stage. Senior life stage is determined by pet type, age and size: dogs from 5 years (giant breeds), 6 years (large), 7 years (medium) and 8 years (small and toy), and cats from 7 years. You will need an active pet profile with a date of birth and breed or weight so we can determine life stage. Once a pet qualifies, the digital Gold Paws card appears in your account.

Membership unlocks exclusive offers on selected senior pet products, the Senior Scoop newsletter, and tailored senior pet content and advice. Offers are selected by Petdirect, may change over time, are available while stocks last, and are not valid in conjunction with any other offer. Exclusions apply. Each offer is subject to its own terms.

Gold Paws membership and its benefits are provided at Petdirect's discretion. We reserve the right to change, pause or withdraw the membership or any benefit at any time.

Promotional terms and conditions apply

1. The promoter is Petdirect ("Petdirect").

2. The promotion is open to New Zealand residents aged 18 years and over with a Petdirect account. Petdirect employees and their immediate families are not eligible.

3. The promotion period runs from 12:00am, Wednesday 1 July 2026 to 11:59pm, Tuesday 14 July 2026. Entries received outside this period are not valid.

4. To enter, have a senior pet profile on your Petdirect account by 11:59pm, Tuesday 14 July 2026. Both existing and newly added senior pet profiles qualify. Entry is free and no purchase is necessary. Limit one entry per customer, regardless of the number of pets on your account.

5. There are five prizes. Each winner receives one Senior Pet Care pack valued at approximately $2,000 (total prize pool approximately $10,000). Prizes are not transferable and cannot be exchanged for cash or credit.

6. Five winners will be drawn at random on Wednesday 15 July 2026 and notified by email within two business days of the draw. If a winner cannot be contacted or does not respond within 14 days, Petdirect reserves the right to redraw.

7. Prize pack contents are selected by Petdirect, are subject to availability, and may be substituted for an item of equal or greater value if required. At the winner's request, the prize pack may be provided in instalments over a period of up to 12 months.

8. By entering, you agree your details may be used to administer the promotion. Winners may be asked to take part in reasonable publicity.