The NZ Natural Pet Food Co Meow-Purr Chicken & King Salmon Freeze Dried Cat Food
by The NZ Natural Pet Food Co
Learn more| Product Change Notice: Meow Chicken & King Salmon Freeze Dried Cat Food |
This product is undergoing updates as part of exciting developments to the Meow & Woof ranges. The Meow range will be renamed as Purr during this change. During this time you may receive either variety as the updated products begin to arrive to retailers. Estimated shipping dates - subject to change* (as of June 2026) Ingredient changes are minor and no feeding transition should be required, however it can still be beneficial introduce new foods slowly to support pets through any adjustments to their diet. For any other questions regarding this update or the status of our current stock available please contact the Petdirect Customer Care team. The product information on this page reflects the ORIGINAL formula and will be updated shortly. Product names will also transition from Meow to Purr during this update. |
Description:
MEOW is made using only the highest quality ingredients aimed at nourishing your pet's health. We combine the nutrition and taste of fresh, raw food and put it through a gentle freeze drying process which protects all the natural enzymes and nutrients, so none of the wholesome goodness is cooked out.
Learn More about The NZ Natural Pet Food Co.
Key Benefits:
- Kelp supports healthy metabolism and glandular function,
- Contains New Zealand Green Mussels, a natural super food, which is rich in nutrients and vitamins,
- Manuka Honey supports overall health and well being,
- Organic Virgin Coconut Oil supports digestion, skin and coat health,
- Hoki Oil supports healthy brain and eye development,
- Free from grain, gluten, corn, wheat & soy,
- No artifical preservatives, flavours or colours.
Ingredients:
Ingredients: Chicken with ground bone | Chicken Heart | Lamb Green Tripe | King Salmon with ground bone | Chicken Liver | Kelp | New Zealand Green Mussel | Honey | Rosemary | Coconut Oil | Hoki Oil | Choline Chloride | Taurine | Salt | Zinc Amino Acid Complex | Iron Amino Acid Complex | Copper Amino Acid Complex | Manganese Amino Acid Complex | Vitamin B1 (Thiamine Mononitrate)
Nutritional Analysis:
| Crude Protein | 44% (min) |
| Crude Fat | 40% (min) |
| Crude Fibre | 3% (max) |
| Moisture | 5% (max) |
| Taurine | 5% (max) |
| Omega-3 Fatty Acids | 0.8% (min) |
| Calorie Content ME (calculated) | 5801 kcal/kg | 255 kcal/per cup |
Feeding Guidelines:
MEOW FREEZE DRIED FEEDING GUIDE (50g):
TREAT: Serve MEOW bites as is to train or reward your dog.
TRAVEL: Serve MEOW bites as is or for a meatier texture rehydrate by adding water. To rehydrate, add 1/4 cup of water for every 1/4 cup of MEOW.
Make sure fresh water is available at all times. Wash your hands thoroughly after handling any pet food or treat.
This is a natural product, some crumbling may occur.
Pet food only, not for human consumption.
MEOW FREEZE DRIED FEEDING GUIDE (280g):
The first time your cat tries MEOW pet food, be sure to break up into smaller pieces,
MEAL: Serve MEOW as is or for a meatier texture rehydrate. To rehydrate, soak for 10 minutes before serving.
DAILY FEEDING CHART (cup based on a 250ml | 8oz cup - each cup weighs approx 44g)
| Size | Weight | Meow | Water |
| Small | 1-3kgs (2.2-6.6ls) | 1/2 - 1 cup | 1/2 - 1 cup |
| Medium | 3-6kg (6.6-13.2lb) | 1-1 & 1/2 cups | 1-1/2 cups |
| Large | 6-9kg (13.2-19.8lb) | 1 &n 1/2 - 2 cups | 1 & 1/2 - 2 cups |
MIXER: Perfect for a fussy cat. Replace some of your normal cat food with MEOW and serve!
TOPPER: Great for an added boost. Crumble MEOW over your cat's meal and serve!
Make sure fresh water is available for your cat at all times. Feeding recommendations are a guide only. For kittens, pregnant and nursinmg females, feed twice the amount indicated above in 2-3 servings per day, Individual requirements may vary due to age, breed, environment and activity levels. Consult your vet if unsure, If your cat is new to MEOW, transition graduallyu over 7 days. When rehydrated, refridgerate for up to 3 days. Wash your hands thoroughly after handling. This is a natural product, some crumbling may occur.
Pet food only, not for human consumption.
The NZ Natural Pet Food Co
Raw, Natural, and Delicious!
We have created a premium range of pet food and treats using only the highest quality ingredients aimed at giving pets what they need to thrive. Nourish your pets from the inside out, naturally.
FROM OUR PETS TO YOURS
We all know that what we put into our body determines how we feel and how we live our life. We are so careful about what we eat, making sure our food is wholesome and nutritious so we always feel our best, so why shouldn’t our animals have the same? After all, they are an important part of the family!
We created The New Zealand Natural Pet Food Co. out of a desire to give pet parents (like us!) a convenient and safe option to feed their pets a wholesome and complete diet, as close to raw as possible. We want our animals to not just live and survive, but to thrive. WOOF and MEOW (our dog and cat food ranges) are designed around the daily rituals of caring for your pet’s body, skin and well-being, but with a dietary balance. Our premium pet food range uses fresh whole ingredients, which are brimming with earth-grown goodness.
MADE IN NEW ZEALAND.
The NZ Natural Pet Food Co wanted to share this natural goodness with pets everywhere. We source only the finest ingredients to ensure that your pet has the highest quality of nutrition.
From its pristine lands and waters, New Zealand is well known for producing some of the best quality food in the world. Our food and treats are manufactured in small batches here in New Zealand. We support fair trade and local sourcing when choosing suppliers and farms across the country.
WHY CHOOSE US?
From our packaging to our ingredient choices, we've kept everything simple and easy to understand. Our recipes are high in meat (protein) for a species appropriate diet. We don't include any nasties, by products, or fillers (such as corn, wheat, meal or soy). No artificial colours, flavours, or preservatives. It's simply delicious, nutritious food that your pet will love!
All our food recipes are balanced and formulated to meet with AAFCO requirements. So you can be confident that you are giving your pets balanced nutritious food filled with the goodness that they need to grow and thrive on.
Learn More about The NZ Natural Pet Food Co.
- Life Stage
- Kitten, Adult, Senior, All Life Stages
- Flavour
- Chicken, Salmon
- Special Diet
- Grain Free, High Protein, Raw
- Health Benefits
- Digestive & Gut Health, Skin & Coat Health
- Country Of Origin
- New Zealand
- Categories
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Reviews
"Meow chicken and salmon"
Posted byJoanneon4th Feb 2023I started feeding my cat with Meow lamb and hoki which she loves. I bought the small pkt of Meow chicken & salmon for her to try too and she absolutely loves this combination too.I'll purchase the bigger pkt next time.
"Devon's Delight"
Posted byAnonymouson21st Jul 2020Our two cats are Devon Rex's and they only eat fresh meat and pure kibble. These are loved by our cats. They even drag the packets out of hiding to try to break into them. I love the natural ingredients. Pet Direct are very quick with deliveries a great service.
All orders are dispatched from Petdirect’s Auckland and Christchurch warehouses, offering fast, reliable delivery throughout New Zealand.
Standard Shipping
- Next working day delivery for most main centres
- 2 business days to regional areas
- 3 business days to rural addresses
Free shipping on orders $79.00 and over
Flat $5.90 delivery for smaller orders
Evening Express
This is ideal for urgent pet supply needs within the Auckland and Christchurch regions.
Available in eligible Auckland and Christchurch suburbs only.
- Same-day delivery if you order before 2pm Monday–Friday.
- Cost is $15.95 per order.
- Orders placed after 2pm or during weekends/public holidays will be delivered the next business evening.
- Eligible addresses can select evening express shipping at checkout.
See our shipping & delivery page for more information
You have 30 days to return products in original condition if you change your mind. Courier costs apply for change-of-mind returns.
If we made a mistake or your order is faulty or damaged, we’ll make it right — and cover the return shipping.
In-person returns are welcome at our Auckland store or Christchurch warehouse (by appointment).
See our full returns & refunds policy for more detail