Addiction MEGA Grain-Free Adult Large Breed Beef & Lamb Dry Dog Food
by Addiction
Learn more| Product Change Notice: Addiction MEGA Grain-Free Adult Large Breed Beef & Lamb Dry Dog Food |
|---|
This product is undergoing a packaging and minor formulation update. During this transition time, you might receive either the original or the new version in your order.
What's Changed: Same great proteins and flavours, with beef fat replacing chicken fat as a minor ingredient, and is now formulated 100% chicken-free to better support pets with poultry sensitivities. Feeding Transitions: Ingredient changes are minor and Addiction have advised no feeding transition should be required, however it can still be beneficial introduce new foods slowly to support pets through any adjustments to their diet. Spot the New Look: The new packaging features a red ribbon banner under the "MEGA" logo on the front, and a large dog image on the back. |
| This page has been updated to reflect the NEW formula, but the original ingredients are listed for reference. For any questions regarding this update or our current stock status, please contact the Petdirect Customer Care team. |
Description:
Your dog should be living large, which is why we crafted MEGA, a special formula for big dogs with big lives. MEGA’s savory medley of premium New Zealand free-range Lamb and Beef is blended with fruits, vegetables and amino acids for maximum nutrition and health. MEGA is also enriched with Glucosamine to support mobility and joint function. It’s rich in antioxidants and phytonutrients to help your dog fight against damage from free radicals and support a healthy and strong immune system. It’s no wonder big dogs around the world love MEGA.
MEGA NUTRITION For big dogs with big heart
MEGA is made with high quality and carefully selected New Zealand Beef and Lamb for the ultimate meaty recipe. Our large kibble size is designed to encourage slow feeding for medium to large dogs. MEGA is grain-free and cooked using a lower temperature, rapid-air drying technology to keep it safe from harmful bacteria while ensuring maximum nutritional benefits.
Suitable for medium to large breeds.
Key Benefits:
- Premium Proteins: New Zealand lamb & beef meal as the first two ingredients for strong muscles
- No Chicken-based Ingredients: 100% chicken-free, perfect for dogs with poultry sensitivities
- Joint Support: Glucosamine hydrochloride promotes mobility and joint health
- Antioxidant Boost: Dried cranberries & blueberries help strengthen immune defenses
- Grain-Free Formula: No grains or common fillers, gentle on sensitive digestion
- Made in New Zealand: Crafted under strict quality standards using carefully selected ingredients.
- Specially tailored for medium to large breeds — such as Huskies, German Shepherds, Great Danes, Golden Retrievers, Labradors, Boxers, and Rottweilers — but loved by adult dogs of all sizes, especially those with chicken or grain sensitivities.
- Cooked using a lower temperature, rapid-air drying technology to keep pet food safe from harmful bacteria while ensuring maximum nutritional benefits.
Ingredients:
**Updated Ingredients** : (from July 2026)
Lamb Meal, Beef Meal, Potatoes, Peas, Tapioca, Beef Fat, Canola Meal, Natural Flavors, Flaxseed, Sea Salt, Dried Cranberries, Dried Blueberries, Kelp, Brewers Dried Yeast, Choline Chloride, Magnesium Sulfate, Vitamin A Supplement, Vitamin D3 Supplement, Vitamin E Supplement, Thiamine Mononitrate (Vitamin B1), Riboflavin Supplement, Calcium Pantothenate (Vitamin B5), Niacin (Vitamin B3), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid (Vitamin B9), Vitamin B12 Supplement, Ferrous Sulfate, Copper Sulfate, Manganese Sulfate, Zinc Sulfate, Calcium Iodate, Sodium Selenite, Cobalt Sulfate, Taurine, Glucosamine Hydrochloride, Mixed Tocopherols (for added freshness), Rosemary Extract, Tea Extract, Spearmint Extract.
**Previous Ingredients** : (pre-July 2026)
Lamb Meal, Beef Meal, Potatoes, Peas, Tapioca, Chicken Fat, Flaxseed, Natural Flavor, Sea Salt, Dried Cranberries, Dried Blueberries, Kelp, Brewers Dried Yeast, Choline Chloride, Magnesium Sulfate, Vitamin A Supplement, Vitamin D3 Supplement, Vitamin E Supplement, Thiamine Mononitrate (Vitamin B1), Riboflavin Supplement, Calcium Pantothenate (Vitamin B5), Niacin (Vitamin B3), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid (Vitamin B9), Vitamin B12 Supplement , Ferrous Sulfate, Copper Sulfate, Manganese Sulfate, Zinc Sulfate, Calcium Iodate, Sodium Selenite, Cobalt Sulfate, Taurine, Glucosamine Hydrochloride, Mixed Tocopherols for added freshness, Rosemary Extract, Tea Extract, Spearmint Extract.
Nutritional Analysis:
| Guaranteed Analysis | |
|---|---|
| Crude Protein (min) | 20% |
| Crude Fat (min) | 13% |
| Crude Fibre (max) | 4% |
| Moisture (max) | 10% |
| Taurine (min) | 0.1% |
| Glucosamine (min) | 400 mg/kg |
Caloric Content (Calculated): 3280 Kcal ME/kg or 374 Kcal ME/cup
Feeding Guidelines:
| Adult Dog Feeding Guide | |
|---|---|
| Weight of Dog | Amount Per Day |
| 5.5 - 9.5kg | 114 - 171g (1 - 1 & 1/2 cup) |
| 9.5 - 22.5kg | 171 - 342g (1 & 1/2 - 3 cups) |
| 22.5 - 45kg | 342 - 570g (3 - 5 cups) |
| 45.5 - 91kg | 570 - 1026g (5 - 9 cups) |
| *1 cup = 114g (4 oz) | |
*1 cup = 114g (4 oz)
Adjust feeding levels to your dog’s individual needs. Puppies, pregnant, and nursing dogs may consume more than the recommended amounts per day. Keep fresh water available at all times.
Transition Guidelines: As with all new foods, gradually introduce Addiction over 7 days to prevent stomach upsets. Feed 25% Addiction and 75% of the old food for first 2 days and gradually increase proportion of Addiction over the next 5 days. By the 7th day you can be confident of feeding Addiction for the rest of your pets’ life. It is critical that Addiction is slowly introduced to your pet over the 7-day period. Not following these guidelines may result in your pet experiencing gastrointestinal discomfort or related symptoms.
- Life Stage
- Adult, Senior
- Breed Size
- Medium, Large, Giant
- Flavour
- Beef, Lamb
- Special Diet
- Grain Free
- Health Benefits
- Bone & Joint Support
- Country Of Origin
- New Zealand
- Texture
- Kibble
- Categories
Related Posts
Reviews
"Great product"
Posted bymeganon21st Oct 2026Great local dog food. My Labrador does really well on this. I like that the biscuit sizes are a bit larger than some brands :)
"Awesome Addiction Adult Senior Large Breed Food"
Posted byP J Churchon5th Jan 2026Lamb Meal, Beef Meal, Potatoes, Peas, Tapioca, Chicken, Flaxseed, Natural Flavor, Sea Salt, Dried Cranberries, Dried Blueberries, Kelp, Brewers Dried Yeast, ingredients labradors and their owners love to eat to stay healthy! Our 9 yr old lab and our 2 other labs before him also ate Addiction and lived to be 17 years old - that's 102 in human years!!! Fabulous Food that our lab is addicted to - but only in the best way!!!!
"Thankful for this Product"
Posted byMichaelon23rd Dec 2025We have the most amazing dog who is allergic to everything and such a fussy eater. He is a sharpei cross. We are so greatful for this product. He even gets excited when we pick up the bag, he even drools with excitement. Smells nice. Look edible and they are cute biscuits the size of a flat 10 cent piece. We are so greatful for your product. 100%.
"Pretty good. But I'll go back to Hills"
Posted byAaronon20th Nov 2025The 20kg bag is a good deal if you catch it on sale. But it's pretty smelly stuff compared to Hills and Purina. And in conjunction with that, the bags are not resealable. So you have giant unsealed bags that don't fit in many places full of pungent dog food that last months. Bit of a perfect storm that a simple seal would fix. Maybe seals add expense. But it wouldn't be crazy. No complaints from the dog. But then he has never complained about any food. Which means I might as well go for minor convenience and lack of odor. Which means back to Hills.
" "
Posted byIndi on1st Nov 2025My dog has been eating this for 3ish years now and never turns his nose up at it. He is 5 and looks like a puppy still, I think the lovely ingredients in this food is keeping him young!
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