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Addiction Mega Grain-Free Multi Protein Dry Dog Food

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Your dog should be living large, which is why we crafted MEGA, a special formula for big dogs with big lives. MEGA’s savory medley of premium New Zealand free-range Lamb and Beef is blended with fruits, vegetables and amino acids for maximum nutrition and health. MEGA is also enriched with Glucosamine to support mobility and joint function. It’s rich in antioxidants and phytonutrients to help your dog fight against damage from free radicals and support a healthy and strong immune system. It’s no wonder big dogs around the world love MEGA.  


For big dogs with big heart 

MEGA is made with high quality and carefully selected New Zealand Beef and Lamb for the ultimate meaty recipe. Our large kibble size is designed to encourage slow feeding for medium to large dogs. MEGA is grain-free and cooked using a lower temperature, rapid-air drying technology to keep it safe from harmful bacteria while ensuring maximum nutritional benefits.  

Key Benefits:

  • Features premium New Zealand Beef and Lamb
  • Taurine-enriched for heart and eye health
  • Glucosamine-enriched for joint health
  • Rich in antioxidants and phytonutrients to help fight against damage from harmful free radicals and boost immune system
  • Large kibbles for improved digestibility and palatability
  • All-natural ingredients with added vitamins and minerals, no artificial flavors and colors
  • Grain and gluten-free
  • Made in New Zealand
  • Cooked using a lower temperature, rapid-air drying technology to keep pet food safe from harmful bacteria while ensuring maximum nutritional benefits.


Lamb Meal, Beef Meal, Potatoes, Peas, Tapioca, Chicken Fat, Flaxseed, Natural Flavors, Sea Salt, Dried Cranberries, Dried Blueberries, Kelp, Brewers Dried Yeast, Choline Chloride, Magnesium Sulfate, Vitamin A Supplement, Vitamin D3 Supplement, Vitamin E Supplement, Thiamine Mononitrate (Vitamin B1), Riboflavin Supplement, Calcium Pantothenate (Vitamin B5), Niacin (Vitamin B3), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid (Vitamin B9), Vitamin B12 Supplement, Ferrous Sulfate, Copper Sulfate, Manganese Sulfate, Zinc Sulfate, Calcium Iodate, Sodium Selenite, Cobalt Sulfate, Taurine, Glucosamine Hydrochloride, Mixed Tocopherols for added freshness, Rosemary Extract, Tea Extract, Spearmint Extract.

Nutritional Analysis:

Crude Protein (min) 20 %
Crude Fat (min) 13 %
Crude Fiber (max) 4 %
Moisture (max) 10 %
Glucosamine (min) 400mg/kg
Taurine (min) 0.1%

Calorie Content

3280 Kcal ME/kg or 374 Kcal ME/cup


INSTRUCTIONS: Adjust feeding level to your dog’s individual needs. Nursing dogs may consume more that the recommended amounts per day. Keep fresh water available at all time

Weight of Dog Feeding Guide per day

5.5 – 9.5kg 

114 – 171g (1 – 1½ cups)

9.5 – 22.5kg

171 – 342g (1½ – 3 cups)

22.5 – 45.0kg 

342 – 570g (3 – 5 cups)

45.5 kg to 91 kg

570g to 1026g (5 cups - 9 cups)

1 cup = 114 Grams

Life Stage
Adult, Senior
Breed Size
Medium, Large, Giant
Beef, Lamb
Special Diet
Grain Free
Health Benefits
Bone & Joint Support
Country Of Origin
New Zealand
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A savoury medley of high quality lamb and beef with all the goodness and essential nutrients that big dogs need.





Our secret recipe to protect your dog's heart


5 out of 5 stars
Based on 43 customer ratings
  • "My dogs love this "
    Posted byon17th Nov 2023

    Clean food for them! I find the 1 star review below unacceptable because her dog is fussy. Allowed behaviour is clearly showing there. My huskies & Japanese Spitz thrive on this and I'll continue supporting this brand because of it's grain free and perfect protein & fat balance. Thanks! Disregard the 1 star review below!!!

  • "Unfortunaetly my dog won't touch this"
    Posted byon2nd Oct 2023

    I really, really wanted this food to be good as it ticked so many of the boxes that I'm looking for in food for my dog, i.e: Made in NZ Grainfree Priced well Also thought the bigger size would be great too, however my dog (who has always been fussy t.b.f) seems to actively hate this food - he spat it out if I tried to hand feed it to him and now won't touch any other food in his bowl that it has touched. I'm sure it's a good food, just not for my doggo (and an expensive mistake on my behalf!)

  • "Great grain free value"
    Posted byon26th Jul 2023

    I have my dog on this and he looks fantastic. He has kept condition coming into winter. Bonus being NZ made and grain free

  • "Fussy feeder"
    Posted byon6th Jul 2023

    I have an American bulldog, she is nearly 2 and incredibly fussy! Finally an adult dog food that she loves. Decent sized pieces , can’t say I’ve tasted it but she loves it so all that matters! Great price for a 20kg bag

  • "Mega dog kibble"
    Posted byon1st Jun 2023

    My friend told me about Addiction years ago but for some reason I forgot the info. Now, our vallhunds are both 15 and I finally have a kibble my old boy loves and seems to be doing well for him. No need to cast about looking anymore. Plus Pet Direct is so fast with their delivery. Wonderful service.