What to Feed a Kitten: Complete Feeding Guide for New Cat Owners
Bringing home a curious little furball? Knowing what to feed a kitten is one of your most important roles as a new cat parent…
Crafted from ethically-sourced raw chicken from New Zealand's green pastures and wild-caught whole Mackerel, a rich source of Omega-3 fatty acids to support overall skin health and a shiny coat. Delicately micro-steamed then gently air-dried via our innovative two-step Z-MicroSteam.
Chicken, Chicken Liver, Chicken Necks, Whole Mackerel, Chicken Bone (Source of Glucosamine and Chondroitin Sulfate), Dried Egg White, Dried Yellow Peas, Dried Green Lentils, Chicken Fat, Dried Quinoa, Dried Apple Pomace, Chicken Cartilage, Natural Flavour, Chicken Heart, Choline Chloride, Minerals (Dipotassium Phosphate, Magnesium Sulfate, Zinc Amino Acid Complex, Iron Amino Acid Complex, Copper Amino Acid Complex, Manganese Amino Acid Complex), Preservative (Citric Acid, Mixed Tocopherols), Dried Kelp, Taurine, Vitamins (Vitamin E Supplement, Niacin Supplement, Thiamine Mononitrate, Pyridoxine Hydrochloride, Calcium Pantothenate, Folic Acid, Vitamin D3 Supplement), Rosemary Extract.
| Crude Protein (min) | 38% | |
| Crude Fat (min) | 28% | |
| Crude Fiber (max) | 4% | |
| Moisture (max) | 12% | |
| Ash (max) | 12% | |
| Taurine (min) | 0.1% | |
| Omega-3 Fatty Acids* (min) | 0.5% | |
| Chondroitin Sulfate* (min) | 2500mg/kg | |
| Glucosamine* (min) | 1000mg/kg | |
Calorie Content (calculated) 4500 kcal ME/kg 383 kcal ME/Cup
Perfect for all breeds and life stages, ZIWI Peak can be fed as a topper or a complete and balanced meal for cats. Our recipes are nutrient dense, so a little goes a long way—and just like people, each pet is unique. We recommend you monitor your pet’s weight and adjust feeding amounts accordingly.
| Cat Weight | Approx. Cups (Full Feed) |
| 1kg/2.2lb | 1/4 |
| 2kg/4.4lb | 3/8 |
| 3kg/6.6lb | 3/8 |
| 4kg/8.8lb | 1/2 |
| 5kg/11lb | 5/8 |
| 6kg/13.2lb | 3/4 |
| 7kg/15.4lb | 3/4 |
| 8kg/17.6lb | 7/8 |
ZIWI Peak Steam & Dried recipes should be stored tightly sealed in their original package in a temperature-controlled environment, away from direct sunlight and heat and used within 8 weeks of opening.
Every ZIWI Peak recipe is a complete and balanced cat food, formulated to meet AAFCO nutritional profiles for all life stages. That means your cat can eat any recipe as their sole diet, from kittens through to seniors, without needing supplements or additional feeding.
You’ll find high inclusions of premium quality meat, organs, seafood, and bone in addition to essential minerals including Taurine. ZIWI Peak recipes are made with 85% - 96% real meat, minimally processed, to preserve the nutrition and have no artificial flavours, additives or rendered meats.
ZIWI Peak cat food delivers ethically sourced raw meats, organs and seafood from New Zealand. ZIWI Peak enhances vitality, promotes a healthy coat and are perfect for cats with sensitive stomachs, as well as those who are simply a little picky.
Whichever ZIWI® Peak recipe you choose for your pet - Air-Dried, Canned, or Steam & Dried - you’re making a great choice. Because at ZIWI, everything we do is about respecting nature. Our nutrient-dense raw meat and seafood ingredients are all ethically-sourced from New Zealand’s green pastures and pristine oceans. We never use rendered meats or harsh processing.
All our recipes have high inclusions of raw, ethically sourced meat and are for all breeds and life stages. It’s about choosing the one that suits you and your pet. Mix and match for extra flavour, textures and mealtime joy to delight and surprise your best friend.
ZIWI uses only the best of nature’s raw ingredients, crafted via gentle methods inspired by nature, with no harsh processing. We pioneered the world’s first air-drying technology to lock in the nutrition from our pure and natural ingredients. The result is a convenient and safe alternative to raw pet food, that’s nutrient-dense and packed with health benefits. Feed as a complete and balanced full feed or as a nutritious base with a chosen mixer
The only food my cat doesn’t get tired of! I’ve tried other ones but he gets bored easily but this one takes the win
3 cats loves these
My boy is super fussy with his food but he loves this. He wouldn't normally try new foods but this one he did immediately and loved it. Also it's great ingredients for cats, excellent quality.
'This is yummy... and we like the stable mates South Pacific Fish, and Beef with Sth Blue Whiting'. I believe Ziwi steam and dried is the first food of any kind they all have agreed on! I buy the small bags because my cats like 'super fresh' best.
All orders are dispatched from Petdirect’s Auckland and Christchurch warehouses, offering fast, reliable delivery throughout New Zealand.
Free shipping on orders $79.00 and over
Flat $5.90 delivery for smaller orders
This is ideal for urgent pet supply needs within the Auckland and Christchurch regions.
Available in eligible Auckland and Christchurch suburbs only.
See our shipping & delivery page for more information
You have 30 days to return products in original condition if you change your mind. Courier costs apply for change-of-mind returns.
If we made a mistake or your order is faulty or damaged, we’ll make it right — and cover the return shipping.
In-person returns are welcome at our Auckland store or Christchurch warehouse (by appointment).
See our full returns & refunds policy for more detail