Proudly NZ Made: ZIWI

Proudly NZ Made: ZIWI

Posted by PetDirect on 27th Aug 2021

Everyone knows the secret to a great recipe (and health!) is the ingredients. For New Zealand pet food company, ZIWI®, the focus on ingredients and recipes is at the heart of what they do.


Proud to be New Zealand made, ZIWI® brings the best from local free-range farms and our pristine oceans to your pet’s bowl. Based on the Whole Prey diet, ZIWI® Peak recipes are a ready-to-serve raw alternative, featuring up to 97% meat, organs, seafood, and bone – all ethically and sustainably sourced from New Zealand.

Everything from ethical and sustainable ingredient sourcing to manufacturing is done right here in New Zealand – and with good reason. Rooted in our culture, New Zealand farmers and fisherman believe wholeheartedly in their role as kaitiaki; or being guardians of the land and sea.

Farmed without growth promotants or hormones, ZIWI’s free-range, grass-fed meats and local poultry are ethically raised under New Zealand’s Freedom Principles, while ZIWI’s seafood comes from the world’s top-ranked fisheries.

Being New Zealand manufactured also has its benefits. ZIWI® has full visibility over the supply chain, allowing them to partner with suppliers who match their high standards, as well as producing exceptional recipes in-house that deliver on pet guardian expectations for whole-prey ready-to-serve raw alternative foods that their cat or dog will love.


ZIWI® Peak Air-Dried Food

Unlike conventional dry foods that are mass-produced at high temperatures with compromised nutrition, ZIWI® Peak air-dried recipes are handcrafted by gentle air drying. A modern take on centuries-old meat preserving techniques, our Z-TWINTECH™ air drying technology eliminates pathogens and bacteria but locks in the goodness of our raw ingredients ─ safe, ready-serve raw nutrition.

Packed full of nutrition, three portions of raw meat, organs, and seafood create one portion of air-dried food. You’ll discover that a little goes a long way!

ZIWI® Peak is shelf stable, so there's no need to thaw, refrigerate, or rehydrate – just scoop and serve. This makes mealtime easy! Simply store at home in your kitchen pantry or bring your bag with you on your next hiking adventure or weekend getaway. Versatile and easy to serve as a nutritious topper, delicious treat, or a complete and balanced meal.

ZIWI® Peak Wet Food

The ideal diet for your cat or dog to thrive is a natural diet, high in moisture with high inclusions of meat, organs, seafood, and bone. In fact, in nature, cats receive 70-75% of their daily fluid intake from the meat they consume. Plus, cats have a low thirst drive, so to mirror the moisture found in nature, adding wet food or topper to their diet is recommended.

There are a number of benefits to feeding your pet wet food, which include:

    • Helps maintain hydration in cats and dogs that don’t drink much water,
    • Offers variety ─ a range of vitamins, minerals, and amino acids, for better nutrition,
    • Is highly palatable so it’s great for pickier eaters,
    • Good for weight management as the increased water volume in the food helps the pet feel fuller and promotes satiety,
    • Supports kidney and urinary health,
    • Easier to eat for senior pets with worn or missing teeth or a weakened sense of smell,
    • Plus, it keeps mealtime exciting!

Made without compromise, ZIWI® Peak is crafted to deliver the ultimate in peak nutrition to your pet. ZIWI® Peak wet food recipes are a loaf or firm pâté texture ─ crafted by blending meat, seafood, and organs with a nourishing broth. And are free from added carbohydrates like grains, potato, or legumes and are made without artificial binders such as gums, agar agar, and carrageenan.

Select from one a wide variety of recipes (or try them all!), ZIWI® Peak wet foods can be fed exclusively or on top of your pet’s favourite food.