DELIVERY: Please allow up to 5-7 working days for us to process and deliver custom name patch orders, including any other products ordered with the custom patches.
Personalised side labels to go with your harness!
Keep it Fun, Keep it Friendly
We love a good laugh, but let's keep it cool for the whole community! Petdirect has a couple of rules to ensure that Tags stay friendly. That means no offensive, confusing, or cheeky combos that might cross the line.
Here's the deal:
Not sure if your idea passes the vibe check? Give us a call at 0800 200 240—we’re happy to chat and help you out!
Small: 8 x 2.5cm Fits Extra Extra Small and Extra Small Harness
Regular : 12 x 4 cm Fits Small to Extra Large Harness
At Dog Friendly Co., our mission is simple: to elevate every moment of life with your dog.
We’re here to redefine what life with dogs can look like. Inspired by their boundless energy and unwavering loyalty, we design premium activewear and lifestyle essentials that make every moment together extraordinary.
Our story began in 2019 in a garage in Sydney, Australia, with a bulldog named Carlos and a shared frustration. Struggling to find a harness that was both comfortable and easy to use, siblings Luka and Sandra set out to solve a problem for themselves—only to discover it was a problem shared by millions of dog owners worldwide.
It all started with a harness designed to make walks more enjoyable, stylish, and hassle-free. Today, our range has grown to include innovative products across every aspect of a dog’s life—from walks to sleep and beyond.
From our humble beginnings to serving hundreds of thousands of customers worldwide, our core principles have never wavered. Like you, we’re dog-obsessed. That’s why we’re dedicated to crafting high-quality, thoughtfully designed gear that seamlessly fits into your lifestyle.
This is Dog Friendly Co. — unlocking the full potential of life with your dog.
Great product! Super speedy delivery. Very impressed
All orders are dispatched from Petdirect’s Auckland and Christchurch warehouses, offering fast, reliable delivery throughout New Zealand.
Free shipping on orders $79.00 and over
Flat $5.90 delivery for smaller orders
This is ideal for urgent pet supply needs within the Auckland and Christchurch regions.
Available in eligible Auckland and Christchurch suburbs only.
See our shipping & delivery page for more information
You have 30 days to return products in original condition if you change your mind. Courier costs apply for change-of-mind returns.
If we made a mistake or your order is faulty or damaged, we’ll make it right — and cover the return shipping.
In-person returns are welcome at our Auckland store or Christchurch warehouse (by appointment).
See our full returns & refunds policy for more detail