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ADVANCE Medium Chicken & Rice Dry Dog Food

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ADVANCE™ products are scientifically formulated to help improve your dogs health. Made in the Central Tablelands of NSW by leading dog nutritionists for over 20 years. 

A unique knowledge of the needs of dogs sees us sourcing and blending high quality ingredients to create a range of specifically tailored foods.  Recommended by top breeders and professional dog groups in Australia, and now available in New Zealand.

Key Benefits:

  • Antioxidant Vitamin E: Helps support a dog's natural defences
  • Controlled Mineral Level: A controlled mineral level and high digestibility promotes increased water turnover and a healthy urinary tract
  • Kibble Technology: Helps reduce plaque and tartar
  • Fermentable Prebiotic Fibre: Supports digestion for ideal stool quality
  • Tempts Fussy Eaters: Great taste guaranteed


Chicken Meal; Rice; Sorghum; Chicken Fat; Rice Flour; Dried Beet Pulp; Natural Flavour (Chicken); Turkey Meal; Vitamins and Minerals; Salt; Sunflower Oil; Inulin; Antioxidants; Amino Acids (incl. Methionine).

Nutritional Analysis:

Average Metabolisable Energy: 375 kcals/100g.

 Per 100g
Crude Protein24.0%
Crude Fat17.0%
Vitamin E (min.)50 IU
Zinc (min.)8.6mg
Linoleic Acid (min.)1.2g
Omega 3 (min.)0.1g
Omega 6 (min.)1.2g

Feeding Guidelines:

Weight of dogInactive DogActive Dog
10 kg11 + 1/3
15 kg1 + 1/21 + 3/4
20 kg22 + 1/4
25 kg2 + 1/42 + 2/3
30 kg2 + 2/33
35 kg33 + 1/2
Based on 1 standard metric cup (250ml) = 115g






Breed Size
Life Stage