Pup & Purr

Pup & Purr is Petdirect’s go-to range for great value pet essentials, designed to make everyday life with pets easier, more comfortable, and more fun. Created with practicality and pet wellbeing in mind, Pup & Purr offers thoughtfully designed products for both dogs and cats, covering play, rest, enrichment, and everyday home needs.

The Pup & Purr range focuses on functional design, durability, and comfort at an accessible price point, making it a popular choice for pet parents looking for reliable essentials without compromising on quality. From interactive enrichment items to cosy resting solutions and practical pet accessories, Pup & Purr products are designed to support pets through all life stages.

Available exclusively at Petdirect, Pup & Purr reflects our commitment to offering great value pet products that are carefully selected to meet the real needs of New Zealand pets and their people. Whether you’re setting up your home for a new pet or refreshing everyday favourites, Pup & Purr delivers smart, affordable solutions you can trust.

Shop Pup & Purr online at Petdirect or visit a Petdirect store to explore the range in person.

Pup & Purr FAQs

What is Pup & Purr?

Pup & Purr is an exclusive Petdirect brand offering great value pet essentials for dogs and cats. The range focuses on practical, everyday products designed to support comfort, enrichment, and life at home with pets.

What types of products are available in the Pup & Purr range?

Pup & Purr includes a variety of everyday essentials for dogs and cats, such as toys and enrichment, comfort and rest options, and practical accessories for home and daily routines. 

Is Pup & Purr suitable for both dogs and cats?

Yes. Pup & Purr includes products designed for both dogs and cats, with options to suit different sizes, life stages, and play styles.

Is Pup & Purr good value?

Pup & Purr is designed to deliver great value by combining functional design and everyday durability at an accessible price point, making it a smart choice for daily pet essentials.

Where can I buy Pup & Purr in New Zealand?

You can shop Pup & Purr exclusively at Petdirect online, or visit a Petdirect store to browse in person.

How do I choose the right Pup & Purr product for my pet?

Start with your pet’s size, age, and needs. For example, consider durability for strong chewers, enrichment for busy minds, or comfort features for lounging and rest. If you’re unsure, Petdirect’s team can help point you in the right direction.

Do Pup & Purr products come with any guarantees or support?

Pup & Purr products are backed by Petdirect’s customer support. If you have questions about a product, delivery, or returns, you can reach out to our team for help.