| Product Change Notice: Woof Wild Brushtail Freeze Dried Dog Food |
This product is undergoing updates as part of exciting developments to the Meow & Woof ranges. The Meow range will be renamed as Purr during this change. During this time you may receive either variety as the updated products begin to arrive to retailers. Estimated shipping dates - subject to change* (as of June 2026) Ingredient changes are minor and no feeding transition should be required, however it can still be beneficial introduce new foods slowly to support pets through any adjustments to their diet. For any other questions regarding this update or the status of our current stock available please contact the Petdirect Customer Care team. The product information on this page reflects the ORIGINAL formula and will be updated shortly. |
WOOF is made using only the highest quality ingredients aimed at nourishing your pet's health. We combine the nutrition and taste of fresh, raw food and put it through a gentle freeze drying process which protects all the natural enzymes and nutrients, so none of the wholesome goodness is cooked out.
Learn More about The NZ Natural Pet Food Co.
Ingredients: Wild Brushtail with ground bone | Lamb Heart | Lamb Green Tripe | Lamb Liver | Lamb Kidney | Bok Choy | Carrot | Blueberries | Cranberries | Kelp | New Zealand Green Mussel | Honey | Rosemary | Coconut Oil | Hoki Oil | Salt | Choline Chloride | Zinc Amino Acid Complex | Iron Amino Acid Complex | Vitamin E Supplement | Copper Amino Acid Complex | Manganese Amino Acid Complex | Vitamin B2 (Riboflavin) | Vitamin B1 (Thiamine Mononitrate) | Vitamin D3
| Crude Protein | 58% (min) |
| Crude Fat | 20% (min) |
| Crude Fibre | 3% (max) |
| Moisture | 5% (max) |
| Omega-3 Fatty Acids* | 1.8% (min) |
| Calorie Content ME (calculated) | 4325 kcal/kg | 208 kcal/cup |
WOOF FREEZE DRIED FEEDING GUIDE (50g):
TREAT: Serve WOOF bites as is to train or reward your dog.
TRAVEL: Serve WOOF bites as is or for a meatier texture rehydrate by adding water. To rehydrate, add 1/4 cup of water for every 1/4 cup of WOOF.
Make sure fresh water is available at all times. Wash your hands thoroughly after handling any pet food or treat.
This is a natural product, some crumbling may occur.
Pet food only, not for human consumption.
WOOF FREEZE DRIED FEEDING GUIDE (280g & 1kg):
MEAL: Serve WOOF as is or for a meatier texture rehydrate. To rehydrate, soak for 10 mins before serving.
DAILY FEEDING CHART (cup size approx 250ml | 8oz | 42g)
| Size | Weight | WOOF | Water |
| Small | 5-10kg (11-25lb) | 1-2 cups | 1-2 cups |
| Medium | 11-25kg (23-55lb) | 2-3 & 1/2 cups | 2-3 & 1/2 cups |
| Large | 26kg+ (56lb+) | 3 & 1/2+ cups | 3 & 1/2+ cups |
MIXER: Replace some of your normal dog food with WOOF, mix, and serve! 1/4 cup kibble/wet food = 12 Woof nuggets (approx).
TOPPER: Crumble WOOF over your pet's meal and serve! 6 WOOF nuggets (approx) per 10kgs/lbs body weight, per meal.
Make sure fresh water is available to your dog at all times. Feeding recommendations are a guid only. For pupplies, pregnant, and nursing femails, feed twice the amount indicated above in 2-3 servings per day. Individual requirements may vary due to age, breed, enviroment and activity levels. Consult your vet if unsure. If your dog is new to WOOF, transition gradually over 7 days. When rehydrated, refridgerate for up to 3 days. Wash your hands thoroughly after handling. This is a natural product, some crumbling may occur.
Pet food only, not for human consumption.
We have created a premium range of pet food and treats using only the highest quality ingredients aimed at giving pets what they need to thrive. Nourish your pets from the inside out, naturally.
FROM OUR PETS TO YOURS
We all know that what we put into our body determines how we feel and how we live our life. We are so careful about what we eat, making sure our food is wholesome and nutritious so we always feel our best, so why shouldn’t our animals have the same? After all, they are an important part of the family!
We created The New Zealand Natural Pet Food Co. out of a desire to give pet parents (like us!) a convenient and safe option to feed their pets a wholesome and complete diet, as close to raw as possible. We want our animals to not just live and survive, but to thrive. WOOF and MEOW (our dog and cat food ranges) are designed around the daily rituals of caring for your pet’s body, skin and well-being, but with a dietary balance. Our premium pet food range uses fresh whole ingredients, which are brimming with earth-grown goodness.
MADE IN NEW ZEALAND.
The NZ Natural Pet Food Co wanted to share this natural goodness with pets everywhere. We source only the finest ingredients to ensure that your pet has the highest quality of nutrition.
From its pristine lands and waters, New Zealand is well known for producing some of the best quality food in the world. Our food and treats are manufactured in small batches here in New Zealand. We support fair trade and local sourcing when choosing suppliers and farms across the country.
WHY CHOOSE US?
From our packaging to our ingredient choices, we've kept everything simple and easy to understand. Our recipes are high in meat (protein) for a species appropriate diet. We don't include any nasties, by products, or fillers (such as corn, wheat, meal or soy). No artificial colours, flavours, or preservatives. It's simply delicious, nutritious food that your pet will love!
All our food recipes are balanced and formulated to meet with AAFCO requirements. So you can be confident that you are giving your pets balanced nutritious food filled with the goodness that they need to grow and thrive on.
Learn More about The NZ Natural Pet Food Co.
Both my dogs go crazy for this freeze dried food. Mind you when I occasionally feed it wet it stinks like crazy … but when you’re a dog that’s extra good, right? My ten year old Bichon Danny is super fussy and if I want to feed him kibble (specific for his old age) I just need to mix in some Woof and it’s all chomped up. Penny our 2 year old CKC Spaniel mind you, will scoff whatever is in front of her so I can’t tell whether she prefers Woof or not.
My puppy loves this as a meal topper! Its been very time consuming making sure my puppy has been getting all the nutrients she needs to grow and to ensure her skin isn't itchy. Adding this to her meals has been a fantastic addition. Her favourite way to eat this is soaked in water to create a meatier texture.
Delicious! Wonderful product. The freeze dried product is the most convenient way to get the benefits of raw food
As our dog is a rescue dog, he arrived with so many allergies and medications, but now he is purely on this food , he is so much happier and has more energy ! We have noticed a huge improvement of his skin and less scratching, and he gets so excited at dinner time . Thank you ?
WOOF Wild Brushtail is my go to food for new rescue dogs who have sensitive tums or allergies. It's the only food I have found to date that one dog in particular can tolerate. Wouldn't be without it in spite of the fairly high cost.
All orders are dispatched from Petdirect’s Auckland and Christchurch warehouses, offering fast, reliable delivery throughout New Zealand.
Free shipping on orders $79.00 and over
Flat $5.90 delivery for smaller orders
This is ideal for urgent pet supply needs within the Auckland and Christchurch regions.
Available in eligible Auckland and Christchurch suburbs only.
See our shipping & delivery page for more information
You have 30 days to return products in original condition if you change your mind. Courier costs apply for change-of-mind returns.
If we made a mistake or your order is faulty or damaged, we’ll make it right — and cover the return shipping.
In-person returns are welcome at our Auckland store or Christchurch warehouse (by appointment).
See our full returns & refunds policy for more detail