The NZ Natural Pet Food Co Meow Wild Venison Air Dried Cat Food - Petdirect
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The NZ Natural Pet Food Co Meow Wild Venison Air Dried Cat Food

by The NZ Natural Pet Food Co
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Product Deletion Notice :     Meow Wild Venison Air Dried Cat Food

June 2026 - The NZ Natural Pet Food Co have advised that after careful consideration, they have discontinued this product from the Meow range. We understand this may be disappointing, and we’re incredibly sorry for any inconvenience this causes you and your pet:

Ready to find their next favourite meal? When you're ready to pick a replacement, we have plenty of great options to keep your cat purring! 

  • Alternative recommendation from the Meow range -  The NZ Natural Pet Food Co Meow-Purr Wild Venison Freeze Dried Cat Food 
    Note - the Meow freeze dried range is undergoing updates. The Meow range will be renamed as Purr during this change.  Same proteins and flavours, but with a new name, packaging, and minor recipe update.
  • Explore our range of freeze dried and dehydrated cat food options here
  • Read our guide on how to transition your pet to a new food smoothly here

Our Customer Care team is here to help! Whether your cat is a picky eater or has specific nutritional needs or preferences, we are here to help you navigate this change. Get in touch with us for tailored advice on finding the perfect new food.
Autodeliver Customers: ✨ Rest assured, you don’t need to do a thing. Once our stock is completely gone, they will be removed from your Autodeliver schedule.

For any questions regarding this deletion, including remaining stock, advice or further recommendations on alternative diets for your pet, please contact the Petdirect Customer Care team.


 

Description:

MEOW is made using only the highest quality ingredients aimed at nourishing your pet's health. We combine the nutrition and taste of fresh, raw food and put it through a gentle air drying process which safely preserves the ingredients, without damaging the natural nutrients. It is simply delicious healthy food that your cat will love!

Learn More about The NZ Natural Pet Food Co.

Key Benefits:

  • Kelp supports healthy metabolism and glandular function,
  • Contains New Zealand Green Mussels, a natural super food, which is rich in nutrients and vitamins,
  • Manuka Honey supports overall health and well being,
  • Organic Virgin Coconut Oil supports digestion, skin and coat health,
  • Hoki Oil supports healthy brain and eye development,
  • Free from grain, gluten, corn, wheat & soy,
  • No artifical preservatives, flavours or colours.

 

Ingredients:

Ingredients: Venison | Lamb | Lamb Green Tripe | Lamb Heart | Lamb Liver | Lamb Kidney | Ground Lamb Bone | Kelp | New Zealand Green Mussel | Honey | Rosemary | Coconut Oil | Hoki Oil | Choline Chloride | Taurine | Salt | Zinc Amino Acid Complex | Iron Amino Acid Complex | Copper Amino Acid Complex | Manganese Amino Acid Complex | Vitamin B1 (Thiamine Mononitrate)

 

Nutritional Analysis:

Crude Protein 40% (min)
Crude Fat 32% (min)
Crude Fibre 2% (max)
Moisture 8% (max)
Taurine 0.25% (min)
Calorie Content ME (calculated) 5407kcal/kg | 541kcal/per cup

 

Feeding Guidelines:

MEOW FREEZE DRIED FEEDING GUIDE (50g):

TREAT: Serve MEOW bites as is to reward your cat.

TRAVEL: Serve MEOW bites as is or for a meatier texture rehydrate by adding water. To rehydrate, add 1/4 cup of water for every 1/4 cup of MEOW.

Make sure fresh water is available at all times. Wash your hands thoroughly after handling any pet food or treat.

This is a natural product, some crumbling may occur.

Pet food only, not for human consumption.

 

MEOW AIR DRIED FEEDING GUIDE (750g):

MEAL: Serve MEOW as a meal, mixer/topper or treat.

DAILY FEEDING CHART (cup based on a 250ml | 8oz cup - each cup weighs approx 100g)

Size Weight MEOW
Small 1-3kg (2.2-6.6lb) 1/2 cup
Medium 3-6kg (6.6-13.2lb) 1/2 - 1 cups
Large 6-9kg (13.2-19.8lb) 1 cup +

 

MIXER: Perfect for a fussy cat. Replace some of your normal cat food with MEOW, mix, and serve!

TOPPER: Great for an added boost. Add a couple MEOW nuggets to your cat's meal and serve.

Make sure fresh water is available to your cat at all times. For kittens, pregnant, and nursing females, feed twice the amount indicated above in 2-3 servings per day.

Feeding recommendations are a guide only. Individual requirements may vary due to age, breed, enviroment and activity levels. Consult your vet if unsure. If your cat is new to MEOW, transition gradually over 7 days.

Wash your hands thoroughly after handling.

Pet food only, not for human consumption.

 

The NZ Natural Pet Food Co

Raw, Natural, and Delicious!

We have created a premium range of pet food and treats using only the highest quality ingredients aimed at giving pets what they need to thrive. Nourish your pets from the inside out, naturally.

FROM OUR PETS TO YOURS
We all know that what we put into our body determines how we feel and how we live our life. We are so careful about what we eat, making sure our food is wholesome and nutritious so we always feel our best, so why shouldn’t our animals have the same? After all, they are an important part of the family!

​We created The New Zealand Natural Pet Food Co. out of a desire to give pet parents (like us!) a convenient and safe option to feed their pets a wholesome and complete diet, as close to raw as possible. We want our animals to not just live and survive, but to thrive. WOOF and MEOW (our dog and cat food ranges) are designed around the daily rituals of caring for your pet’s body, skin and well-being, but with a dietary balance. Our premium pet food range uses fresh whole ingredients, which are brimming with earth-grown goodness.

​MADE IN NEW ZEALAND.
The NZ Natural Pet Food Co wanted to share this natural goodness with pets everywhere. We source only the finest ingredients to ensure that your pet has the highest quality of nutrition.

From its pristine lands and waters, New Zealand is well known for producing some of the best quality food in the world. Our food and treats are manufactured in small batches here in New Zealand. We support fair trade and local sourcing when choosing suppliers and farms across the country. 

WHY CHOOSE US?
From our packaging to our ingredient choices, we've kept everything simple and easy to understand. Our recipes are high in meat (protein) for a species appropriate diet. We don't include any nasties, by products, or fillers (such as corn, wheat, meal or soy).  No artificial colours, flavours, or preservatives. It's simply delicious, nutritious food that your pet will love!

All our food recipes are balanced and formulated to meet with AAFCO requirements. So you can be confident that you are giving your pets balanced nutritious food filled with the goodness that they need to grow and thrive on.

 

Learn More about The NZ Natural Pet Food Co.

Reviews

5 out of 5 stars
Based on 2 customer ratings
  • "Venison is quality"
    Posted byMirella Saunderson1st Aug 2023

    Such good quality ingredients and my cats love this product.

  • "Look out Bambi! "
    Posted byZoe the Farm Caton27th Jun 2023

    Zoe has certainly developed a taste for venison after trying these! Look out Bambi, Zoe is coming for ya!

All orders are dispatched from Petdirect’s Auckland and Christchurch warehouses, offering fast, reliable delivery throughout New Zealand.

Standard Shipping
  • Next working day delivery for most main centres
  • 2 business days to regional areas
  • 3 business days to rural addresses

Free shipping on orders $79.00 and over
Flat $5.90 delivery for smaller orders

Evening Express

This is ideal for urgent pet supply needs within the Auckland and Christchurch regions.

Available in eligible Auckland and Christchurch suburbs only.

  • Same-day delivery if you order before 2pm Monday–Friday.
  • Cost is $15.95 per order.
  • Orders placed after 2pm or during weekends/public holidays will be delivered the next business evening.
  • Eligible addresses can select evening express shipping at checkout.

See our shipping & delivery page for more information

You have 30 days to return products in original condition if you change your mind. Courier costs apply for change-of-mind returns.

If we made a mistake or your order is faulty or damaged, we’ll make it right — and cover the return shipping.

In-person returns are welcome at our Auckland store or Christchurch warehouse (by appointment).

See our full returns & refunds policy for more detail