smithandburton Cat and Dog Detoxifying Protein Shampoo

Description:

Winner of the 2026 Pet Innovation Awards* - Grooming Innovation of the Year

DEEP-CLEANSING | DEGREASING | CLARIFYING | STRENGTHENING
Naturally effective, luxurious plant-based, hypoallergenic blend to eliminate impurities, deeply cleanse, help strengthen and rebuild.
100% of total ingredients are of natural origin. Proudly crafted and made in New Zealand.

The smith&burton Detoxifying Protein Shampoo is a 100% natural, high-performance wash designed to provide the ultimate deep-cleansing and coat-strengthening experience. This clarifying formula utilizes the purifying power of activated charcoal to eliminate toxins, pollution, allergens, and grease, making it an ideal choice for both city-dwelling pets and active field dogs. It effectively removes product build-up and grime while brightening dull coats and reducing staining, ensuring a complete coat reset and refresh.

Infused with ethically sourced Keratec keratin protein from pure New Zealand wool, this shampoo actively works to repair and rebuild damaged coats. It enhances resilience, restores elasticity, and smooths the coat for a healthy, radiant shine. Balanced with antibacterial New Zealand manuka honey and nutrient-rich sea kelp, this fragrance-free, hypoallergenic formula is gentle enough for cats and dogs of all life stages, providing a professional-grade clean without the use of harsh chemicals.

What we leave out is every bit as important as what we put in and that is what makes us special.
smith&burton products are free of: Parabens, Cocamide DEA, SLS/SLES, Phthalates, Phosphates, PEGs, PPGs, EDTA, DPEG, Silicone, Petro-Chemicals, Formaldehyde, Artificial Colours, Synthetic Dyes, Mineral Oils and Fragrance.

Fragrance
Fragrance-free for a natural, gentle, pure scent making it hypoallergenic too.  Does not contain any essential oils or fragrance.
Consciously designed to be suitable for use for cats and dogs of all breed and coat types, including sensitive skin. Can be used as a standalone shampoo or as a pre-wash, and being fragrance-free can be used in-conjunction with any smith&burton product with a signature scent without confusing the olfactory senses.

Key Benefits:

• 2026 Winner of Grooming Innovation of the Year at the global Pet Innovation Awards
• Advanced Detoxification: Harnesses activated charcoal to draw out impurities, toxins, and environmental pollutants from the skin and coat.
• Keratin Protein Repair: Contains Keratec IFP-PE to actively strengthen, rebuild, and protect damaged hair fibers while reducing frizz and breakage.
• Ultimate Deep Clean: Efficiently removes heavy grease, dirt, and product build-up, making it perfect for oily coats or a thorough facial cleanse.
• Coat Brightening and Whitening: Naturally reduces stains and revitalizes dull fur, helping to spruce up white coats and restore natural luster.
• 100% Natural Ingredients: Formulated with premium, ethically sourced New Zealand botanicals, ensuring a safe and effective wash.
• Hypoallergenic and Fragrance-Free: A gentle, non-irritating formula specifically designed for pets with sensitive skin or allergies.
• Antibacterial and Moisturizing: Blends manuka honey and sea kelp to protect the skin while providing essential remineralizing hydration.
• Safe for Cats & Dogs: Cat Friendly. Suitable for all breed and coat types from pups 12 weeks of age to seniors, from city dwellers to show, working, sporting & field dogs. 
• Cruelty-Free and pH Balanced: Developed with a commitment to animal welfare and skin-safe pH levels for all coat and breed types.
• Environmentally Conscious: Made without harsh chemicals or "nasties," supporting both pet health and sustainable practices.

**Winner of the 2026 Pet Innovation Awards - for “Grooming Innovation of the Year”

The Pet Innovation Awards are an independent global organization honoring achievements across all pet categories, this award highlights excellence in grooming solutions.
The recognition spotlights smith&burton’s breakthrough in deep-cleansing care: purifying and degreasing the coat without stripping natural moisture or compromising hair strength. Driven by green science and technical research, it delivers an internationally acclaimed, professional-grade wash designed for salons and home use alike.