Sealord Skipper Whiting, Hoki & Salmon Air Dried Cat Food - Petdirect
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Sealord Skipper Whiting, Hoki & Salmon Air Dried Cat Food

by Sealord Skipper
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Description

Sealord Skipper Whiting, Hoki & Salmon Air Dried Cat Food offers complete, daily nutrition for cats of all life stages, crafted to reflect the diet your cat would instinctively choose in the wild. Guided by deep respect for nature and backed by extensive scientific research and palatability testing, our recipes utilise ethically sourced fish and seafood ingredients from New Zealand’s clean ocean waters, with no rendered meats, artificial additives and fillers, or harsh processing.   

With 90% high-quality protein from New Zealand Southern Blue Whiting, Hoki and Salmon, it offers raw-inspired nutrition with the shelf-stable convenience of dry feeding.  Enhanced with a natural blend of superfoods including antioxidant-rich Blueberry, fibre-dense Chia seeds, Turmeric for joint health, and Ginger to aid gentle digestion. Nourishing, legume and grain-free, and nutritionally formulated to support complete, functional health. 
Skipper provides a low-allergen, highly digestible and protein-dense diet for cats that thrive on clean, minimally processed food, without any compromise on flavour.  

Sustainably caught in New Zealand’s cold, clean ocean waters and fully traceable back to the fishing vessel, every batch guarantees untamed purity, safety, and trusted New Zealand provenance.  

Serve as a complete meal, tasty treat or a nutritious meal topper to add variety, new textures, aromas, and rich flavours to their bowl, keeping everyday mealtimes engaging for your pet.

Our air-drying technology gently removes moisture with heat and airflow, preserving the fish's natural nutrients, flavours, and oils. This method ensures a high-protein, easily digestible food that retains essential omega-3 fatty acids for healthy skin, coat, and overall wellbeing. By using air drying, we create a minimally processed, convenient, and lasting product that delivers wholesome nutrition in every bite, making it an ideal choice for pets with sensitive stomachs or those who benefit from a natural, nutrient rich diet.

Skipper. For the love of seafood. For the love of pets.
With decades of experience and deep respect for the ocean, Sealord crafts sustainably caught seafood for pets who deserve the best. Every Skipper recipe is made with care, innovation, and a commitment to quality while minimising our impact on oceans. 

Key Benefits

  • All Life Stage Nutrition: Complete & balanced, formulated to meet the instinctive biological needs for cats of all ages, including kittens, adults and senior pets.
  • Quality Protein: Triple marine protein blend with 90% New Zealand Southern Blue Whiting, Hoki & Salmon, natural, nutrient-rich ingredients, sustainably caught by Sealord.
  • High-Protein Marine Nutrition: Delivers the essential animal protein and amino acids cats require for lean muscle health and energy.
  • Rich in Omega-3s: Naturally loaded with essential fatty acids to promote healthy skin, a shiny coat, and overall vitality.
  • Minimally Processed: Air-drying preserves essential nutrients, natural fish oils, and raw flavour without high-heat damage or additives.
  • Highly Digestible:  Novel protein sources, ideal for cats prone to food intolerances or sensitive tummies.
  • Low-Allergen & Filler-Free: Free from grains, rendered meat meals, artificial colours, and unnecessary fillers.
  • Versatile Use: Feed as a complete and balanced daily meal for cats, a tasty treat, or sprinkle over wet or dry food as an enticing topper. 
  • Palatability Proven: Successfully evaluated through external controlled university palatability trials - scientifically enjoyed by Kiwi cats. 
  • Product of New Zealand: Carefully crafted where purity endures, at the edge of the world's wild, untamed oceans.
  • Made by Sealord - New Zealand's No.1 Seafood Company: Skipper brings decades of New Zealand seafood expertise and raw-inspired nutrition to every bowl.

Ingredients

Whiting, Hoki, Fish Liver, Salmon, Fish Skin, Bamboo Fibre, Vegetable Glycerin, Yeast Extract, Seaweed Powder (Eucheuma muricatum),Potassium Chloride, Mixed Tocopherols (preservative), Taurine, Blueberry, Chia Seed, Psyllium Husk Powder, Choline Chloride, Citric Acid (preservative), Buffered Distilled Vinegar, Calcium Carbonate, Yucca Extract, Rosemary Extract, Dicalcium Phosphate, Turmeric Powder, Ginger Powder, Iron Proteinate, Zinc Amino Acid Complex, Niacin, Alpha-Tocopherol Acetate, Magnesium Sulfate, Selenium Yeast, Manganese Proteinate, Copper Amino Acid Complex, Thiamine Mononitrate, Calcium Pantothenate, Riboflavin, Pyridoxine Hydrochloride, Vitamin A Acetate, Biotin, Vitamin B12 Supplement, Calcium Iodate, Folic Acid, Cholecalciferol.

Sealord: Our Fish - From New Zealand Waters
- Southern Blue Whiting: Southern blue whiting have a delicate white flesh that flakes easily and a low oil content. Wild caught southern blue whiting are a deep water fish, caught between August and October. All Sealord southern blue whiting are from sustainable and well managed fisheries.
- Hoki: Hoki is a highly digestible white fish with delicate, moist flesh and a naturally mild flavour, making it ideal for premium pet food. It's soft, flaky texure supports excellence palatability and is gentle on digestion, making it suitable for pets across all life stages. Wild caught hoki from New Zealand are a deep water fish that are caught all year round, with peak season from May to August. All Sealord hoki are from a well managed and sustainable fishery in accordance with the Marine Stewardship Council’s principles and criteria for sustainable fishing
- Salmon: New Zealand salmon is prized for its premium quality, raised in cold, clean ocean waters that produce a firm texture and rich, clean flavour. Naturally high in omega-3s and carefully farmed under strict environmental standards, it’s a nutritious and sustainable choice.

Yes, It Smells Like Fish
Because Skipper is made from 100% real seafood, it has an authentic ocean aroma - and pets love it. Pets eat with their noses first, and that natural scent is what makes these recipes so irresistible.  To help keep the aroma contained at home, our packaging is 100% resealable and includes an odour-reduction sachet inside every bag. 

Nutritional Analysis

Guaranteed Analysis
Crude Protein (Min.)35.0%
Crude Fat (Min.)16.0%
Crude Fibre (Max.)10.0%
Moisture (Max.)14.0%
Omega-3 Fatty Acids* (Min.)2.0%
Ash (Max.)3.0%

*Not recognised as an essential nutrient by the AAFCO Cat Food Nutrient Profiles.

Calorie Content (Metabolizable Energy):  ~3830 kcal/kg (384 kcal/cup) 

Feeding Guidelines

Feeding recommendations are a guide only. For best results, monitor your pet's weight regularly and adjust feeding amounts as needed to maintain a healthy condition.  Always provide fresh, clean water.
Skipper recipes are crafted in New Zealand using high-quality ingredients designed to support your pet's health and wellbeing. Because our food products are nutrient-dense, smaller portions go further while still delivering complete, balanced nutrition.

Serve as a complete and balanced daily meal for cats or sprinkle over wet or dry food as an enticing topper. 

Daily Feeding Guide: Skipper Whiting, Hoki & Salmon Air Dried Cat Food 
Adult CatsTBC
Kittens + Pregnant/Nursing FemalesTBC
  • Nutritional Adequacy:  Sealord Skipper Air Dried Whiting, Hoki & Salmon Cat Food is formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for All Life Stages.
  • Storage & Handling: Store in a cool, dry place away from direct sunlight and keep an eye on the best before date.  Reseal any partly used bags and use within 8 weeks of opening.

 

Introducing Skipper to your cat
Start the transition over 7-10 days to give your pet time to adjust. Begin by mixing a small amount of Skipper air dried pet food with their current food. Each day, gradually increase the proportion of Skipper while reducing the old diet, allowing your pet’s digestion and taste preferences to adapt comfortably. This slow change helps minimise tummy upsets and makes the switch easier - even for fussy eaters. 

 

Feeding Tips for Cats
- Cut back on distractions: A fussy cat is far more likely to eat their meal if they’re not holding out for something tastier. Try cutting back on treats so Skipper doesn’t have to compete with a more tempting alternative.
- Boost the appeal: If you’re transitioning, try adding a small amount of Skipper canned food to the air dried range. The higher moisture content and aroma can make meals more appealing and help encourage picky eaters.
- Create a mealtime routine: If your cat hasn’t finished their meal within 20 minutes, they may simply not be hungry. Remove the bowl and offer it again later. Avoid giving treats in between, or you risk undoing the progress.
- Reduce mealtime distractions: Some cats are easily distracted. Feeding in a quiet area, away from children or other pets, can help them stay focused and enjoy their meal.

Sealord Skipper

Skipper. For the love of seafood. For the love of pets.

With seafood from New Zealand's pristine waters to your pet's bowl, Skipper delivers the pure goodness of seafood. Rich in lean protein, Omega-3 fatty acids and essential nutrients, every bite supports your pet's health and happiness.

We believe in honest nutrition that puts your pet's wellbeing first — simple, natural, and made with care. 

Made by Sealord – New Zealand's number 1 seafood company.
With decades of experience and a deep respect for the ocean, Sealord is passionate about bringing delicious seafood to the world. Every Skipper recipe is crafted with care, backed by innovation, and a commitment to quality.

We proudly follow responsible fishing practices, working alongside sustainable organisations — because protecting our oceans means caring for future generations, pets included.

All orders are dispatched from Petdirect’s Auckland and Christchurch warehouses, offering fast, reliable delivery throughout New Zealand.

Standard Shipping
  • Next working day delivery for most main centres
  • 2 business days to regional areas
  • 3 business days to rural addresses

Free shipping on orders $79.00 and over
Flat $5.90 delivery for smaller orders

Evening Express

This is ideal for urgent pet supply needs within the Auckland and Christchurch regions.

Available in eligible Auckland and Christchurch suburbs only.

  • Same-day delivery if you order before 2pm Monday–Friday.
  • Cost is $15.95 per order.
  • Orders placed after 2pm or during weekends/public holidays will be delivered the next business evening.
  • Eligible addresses can select evening express shipping at checkout.

See our shipping & delivery page for more information

You have 30 days to return products in original condition if you change your mind. Courier costs apply for change-of-mind returns.

If we made a mistake or your order is faulty or damaged, we’ll make it right — and cover the return shipping.

In-person returns are welcome at our Auckland store or Christchurch warehouse (by appointment).

See our full returns & refunds policy for more detail