Sealord Skipper Mackerel, Hoki & Salmon Air Dried Cat Food offers complete, daily nutrition for cats of all life stages, crafted to reflect the diet your cat would instinctively choose in the wild. Guided by deep respect for nature and backed by extensive scientific research and palatability testing, our recipes utilise ethically sourced fish and seafood ingredients from New Zealand’s clean ocean waters, with no rendered meats, artificial additives and fillers, or harsh processing.
With 90% high-quality protein from New Zealand Jack Mackerel, Hoki and Salmon, it offers raw-inspired nutrition with the shelf-stable convenience of dry feeding. Enhanced with a natural blend of superfoods including antioxidant-rich Blueberry, fibre-dense Chia seeds, Turmeric for joint health, and Ginger to aid gentle digestion. Nourishing, legume and grain-free, and nutritionally formulated to support complete, functional health.
Skipper provides a low-allergen, highly digestible and protein-dense diet for cats that thrive on clean, minimally processed food, without any compromise on flavour.
Sustainably caught in New Zealand’s cold, clean ocean waters and fully traceable back to the fishing vessel, every batch guarantees untamed purity, safety, and trusted New Zealand provenance.
Serve as a complete meal, tasty treat or a nutritious meal topper to add variety, new textures, aromas, and rich flavours to their bowl, keeping everyday mealtimes engaging for your pet.
Our air-drying technology gently removes moisture with heat and airflow, preserving the fish's natural nutrients, flavours, and oils. This method ensures a high-protein, easily digestible food that retains essential omega-3 fatty acids for healthy skin, coat, and overall wellbeing. By using air drying, we create a minimally processed, convenient, and lasting product that delivers wholesome nutrition in every bite, making it an ideal choice for pets with sensitive stomachs or those who benefit from a natural, nutrient rich diet.
Skipper. For the love of seafood. For the love of pets.
With decades of experience and deep respect for the ocean, Sealord crafts sustainably caught seafood for pets who deserve the best. Every Skipper recipe is made with care, innovation, and a commitment to quality while minimising our impact on oceans.
Mackerel, Hoki, Fish Liver, Salmon, Fish Skin, Bamboo Fibre, Vegetable Glycerin, Yeast Extract, Seaweed Powder (Eucheuma muricatum),Potassium Chloride, Mixed Tocopherols (preservative), Taurine, Blueberry, Chia Seed, Psyllium Husk Powder, Choline Chloride, Citric Acid (preservative), Buffered Distilled Vinegar, Calcium Carbonate, Yucca Extract, Rosemary Extract, Dicalcium Phosphate, Turmeric Powder, Ginger Powder, Iron Proteinate, Zinc Amino Acid Complex, Niacin, Alpha-Tocopherol Acetate, Magnesium Sulfate, Selenium Yeast, Manganese Proteinate, Copper Amino Acid Complex, Thiamine Mononitrate, Calcium Pantothenate, Riboflavin, Pyridoxine Hydrochloride, Vitamin A Acetate, Biotin, Vitamin B12 Supplement, Calcium Iodate, Folic Acid, Cholecalciferol.
Sealord: Our Fish - From New Zealand Waters
- Mackerel: Jack Mackerel have a moderately oily flesh that is high in Omega 3. Wild caught Jack Mackerel from New Zealand are a mid-water fish caught all year round. Sealord Jack Mackerel are from a sustainable and well-managed fishery.
- Hoki: Hoki is a highly digestible white fish with delicate, moist flesh and a naturally mild flavour, making it ideal for premium pet food. It's soft, flaky texure supports excellence palatability and is gentle on digestion, making it suitable for pets across all life stages. Wild caught hoki from New Zealand are a deep water fish that are caught all year round, with peak season from May to August. All Sealord hoki are from a well managed and sustainable fishery in accordance with the Marine Stewardship Council’s principles and criteria for sustainable fishing
- Salmon: New Zealand salmon is prized for its premium quality, raised in cold, clean ocean waters that produce a firm texture and rich, clean flavour. Naturally high in omega-3s and carefully farmed under strict environmental standards, it’s a nutritious and sustainable choice.
Yes, It Smells Like Fish
Because Skipper is made from 100% real seafood, it has an authentic ocean aroma - and pets love it. Pets eat with their noses first, and that natural scent is what makes these recipes so irresistible. To help keep the aroma contained at home, our packaging is 100% resealable and includes an odour-reduction sachet inside every bag.
| Guaranteed Analysis | |
|---|---|
| Crude Protein (Min.) | 38.0% |
| Crude Fat (Min.) | 20.0% |
| Crude Fibre (Max.) | 10.0% |
| Moisture (Max.) | 14.0% |
| Omega-3 Fatty Acids* (Min.) | 2.0% |
| Ash (Max.) | 3.0% |
*Not recognised as an essential nutrient by the AAFCO Cat Food Nutrient Profiles.
Calorie Content (Metabolizable Energy): ~4290 kcal/kg (408 kcal/cup)
Feeding recommendations are a guide only. For best results, monitor your pet's weight regularly and adjust feeding amounts as needed to maintain a healthy condition. Always provide fresh, clean water.
Skipper recipes are crafted in New Zealand using high-quality ingredients designed to support your pet's health and wellbeing. Because our food products are nutrient-dense, smaller portions go further while still delivering complete, balanced nutrition.
Serve as a complete and balanced daily meal for cats or sprinkle over wet or dry food as an enticing topper.
| Daily Feeding Guide: Skipper Mackerel, Hoki & Salmon Air Dried Cat Food | |
|---|---|
| Adult Cats | TBC |
| Kittens + Pregnant/Nursing Females | TBC |
Introducing Skipper to your cat
Start the transition over 7-10 days to give your pet time to adjust. Begin by mixing a small amount of Skipper air dried pet food with their current food. Each day, gradually increase the proportion of Skipper while reducing the old diet, allowing your pet’s digestion and taste preferences to adapt comfortably. This slow change helps minimise tummy upsets and makes the switch easier - even for fussy eaters.
Feeding Tips for Cats
- Cut back on distractions: A fussy cat is far more likely to eat their meal if they’re not holding out for something tastier. Try cutting back on treats so Skipper doesn’t have to compete with a more tempting alternative.
- Boost the appeal: If you’re transitioning, try adding a small amount of Skipper canned food to the air dried range. The higher moisture content and aroma can make meals more appealing and help encourage picky eaters.
- Create a mealtime routine: If your cat hasn’t finished their meal within 20 minutes, they may simply not be hungry. Remove the bowl and offer it again later. Avoid giving treats in between, or you risk undoing the progress.
- Reduce mealtime distractions: Some cats are easily distracted. Feeding in a quiet area, away from children or other pets, can help them stay focused and enjoy their meal.
With seafood from New Zealand's pristine waters to your pet's bowl, Skipper delivers the pure goodness of seafood. Rich in lean protein, Omega-3 fatty acids and essential nutrients, every bite supports your pet's health and happiness.
We believe in honest nutrition that puts your pet's wellbeing first — simple, natural, and made with care.
Made by Sealord – New Zealand's number 1 seafood company.
With decades of experience and a deep respect for the ocean, Sealord is passionate about bringing delicious seafood to the world. Every Skipper recipe is crafted with care, backed by innovation, and a commitment to quality.
We proudly follow responsible fishing practices, working alongside sustainable organisations — because protecting our oceans means caring for future generations, pets included.
All orders are dispatched from Petdirect’s Auckland and Christchurch warehouses, offering fast, reliable delivery throughout New Zealand.
Free shipping on orders $79.00 and over
Flat $5.90 delivery for smaller orders
This is ideal for urgent pet supply needs within the Auckland and Christchurch regions.
Available in eligible Auckland and Christchurch suburbs only.
See our shipping & delivery page for more information
You have 30 days to return products in original condition if you change your mind. Courier costs apply for change-of-mind returns.
If we made a mistake or your order is faulty or damaged, we’ll make it right — and cover the return shipping.
In-person returns are welcome at our Auckland store or Christchurch warehouse (by appointment).
See our full returns & refunds policy for more detail