The NZ Natural Pet Food Co PURR Wild Brushtail Freeze Dried Cat Food

Ingredients:

**NEW / TRANSITION**:   Wild Brushtail with ground bone | Lamb Heart | Lamb Green Tripe | Lamb Liver | Lamb Kidney | New Zealand Green Mussel | Barley Grass | King Salmon Oil | Coconut Oil | Honey | Vitamin E Supplement | Kelp

ORIGINAL: Wild Brushtail with ground bone | Lamb Heart | Lamb Green Tripe | Lamb Liver | Lamb Kidney | Kelp | New Zealand Green Mussel | Honey | Rosemary | Coconut Oil | Hoki Oil | Choline Chloride | Taurine | Salt | Zinc Amino Acid Complex | Iron Amino Acid Complex | Copper Amino Acid Complex | Manganese Amino Acid Complex | Vitamin B1 (Thiamine Mononitrate)

Nutritional Analysis:

*not recognized as an essential nutrient by the AAFCO Cat Food Nutrient Profile

Displayed analysis profile based on standardized “As Fed” (Dry) calculations. 
- Added breakdown:  [As Fed] = Protein: 52%,  Fat: 22%, Fiber: 1%, Moisture: 5%] , [Rehydrated] = Protein: 15.6%, Fat: 6.6%, Fiber: 0.3%, Moisture: ~72%, 

Mineral Balance:  Calcium / Phosphorus: 1.5 : 1, Omega 3 to 6 ratio: 1 : 1.3

Calorie Content ME (calculated):   **NEW / TRANSITION** 4412 kcal/kg | 194kcal/per cup 
ORIGINAL 4967 kcal/kg | 238 kcal/per cup

*Nutritional Adequacy Statement: PURR Wild Brushtail recipe is formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for All Life Stages. 

Feeding Guidelines:

Feeding recommendations are a guide only.  Individual needs vary with age, breed, environment and activity levels. Kittens, pregnant and nursing females may require twice the suggested amount. Ask your vet if unsure.
If mixed feeding, reduce total daily calories accordingly to maintain optimal weight or growth. 

Make sure fresh water is available to your cat at all times.  

Serving Guide:

• Meal:  Recommended to rehydrate, for a meatier texture and optimal digestion.  
  • Add 1/4 cup of water for every 1/4 cup of freeze dried, soak for 10 mins and serve. 
  • Once offered, remove uneaten food after 30 minutes. 
  • If preparing meals in advance, refrigerate rehydrated food for up to 3 days. 
• Topper: Provide your pet with a nutritional meal boost by sprinkling on their food as a topper or mixing it their meal – either dried or rehydrated.
• Treat: Offer dried as a tasty and nutritious treat. 

Storage & Handling: Wash hands after handling. Store in a cool dry place and use within 6 weeks of opening.
Texture Variation: This is a natural product, some crumbling may occur.  As a minimally processed product with no artificial additives or preservatives, slight variations in color and texture may occur between bags—a natural hallmark of our high meat content and wholesome ingredients. The nutritional content in every batch remain the same.
Transition Guide: Complete Diet: If your cat is new to PURR, transition gradually over 7 days.

The NZ Natural Pet Food Co

Raw, Natural, and Delicious!

We have created a premium range of pet food and treats using only the highest quality ingredients aimed at giving pets what they need to thrive. Nourish your pets from the inside out, naturally.

FROM OUR PETS TO YOURS
We all know that what we put into our body determines how we feel and how we live our life. We are so careful about what we eat, making sure our food is wholesome and nutritious so we always feel our best, so why shouldn’t our animals have the same? After all, they are an important part of the family!

​We created The New Zealand Natural Pet Food Co. out of a desire to give pet parents (like us!) a convenient and safe option to feed their pets a wholesome and complete diet, as close to raw as possible. We want our animals to not just live and survive, but to thrive. WOOF and MEOW (our dog and cat food ranges) are designed around the daily rituals of caring for your pet’s body, skin and well-being, but with a dietary balance. Our premium pet food range uses fresh whole ingredients, which are brimming with earth-grown goodness.

​MADE IN NEW ZEALAND.
The NZ Natural Pet Food Co wanted to share this natural goodness with pets everywhere. We source only the finest ingredients to ensure that your pet has the highest quality of nutrition.

From its pristine lands and waters, New Zealand is well known for producing some of the best quality food in the world. Our food and treats are manufactured in small batches here in New Zealand. We support fair trade and local sourcing when choosing suppliers and farms across the country. 

WHY CHOOSE US?
From our packaging to our ingredient choices, we've kept everything simple and easy to understand. Our recipes are high in meat (protein) for a species appropriate diet. We don't include any nasties, by products, or fillers (such as corn, wheat, meal or soy).  No artificial colours, flavours, or preservatives. It's simply delicious, nutritious food that your pet will love!

All our food recipes are balanced and formulated to meet with AAFCO requirements. So you can be confident that you are giving your pets balanced nutritious food filled with the goodness that they need to grow and thrive on.

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✧  FAQ - Frequently Asked Questions ✧

►  Raw Feeding Basics

• Why feed raw?
  Pets thrive when they are fed food that is biologically appropriate. By choosing to feed your pet raw food, you are giving them access to what they would be eating in the wild, just as nature intended. Raw foods are also rich in nutrients and enzymes and unaltered by the harsh processing that goes into creating kibble and canned food.
• Why choose freeze dried?
  There is no question that kibble is convenient. But what if you could get a shelf stable product, that was as convenient as kibble, had all the flavour and nutrition of fresh raw food, but without the mess? Welcome to the world of freeze dried raw food!
• Why feed a high-meat diet?
  In recent years, we have become increasingly aware of the nutritional needs of our pets and the impact that diet has on the quality of their lives. Research has shown us that dogs and cats thrive on a natural diet high in meat and rich in vitamins and minerals. Our naturally derived Woof recipes ensure that all the nutritional goodness of our ingredients is maintained, while eliminating unnecessary fillers such as grains, corn, and wheat.
• Is feeding a raw diet expensive?
  Though feeding a raw or freeze dried diet may seem like it is costlier at the checkout, there are a few reasons why it might not be as expensive as you think. Firstly, our food contains no fillers, so you feed less than what you would with mainstream processed pet food. The second is that in the long run feeding your pets fresh, wholesome pet food can also save you money on vet bills by helping to keep your pets in top condition and health.
• What is green tripe and why do you use it in all your meal recipes?
  Green tripe is a natural superfood for pets. We use Lamb Green Tripe in all of our meal recipes as it is an excellent digestive aid containing live, naturally occurring microorganisms and healthy prebiotics and probiotics. Animals love the taste, so adding this to our recipes is a great way to boost their food and help nourish your pets.

►  Product and Nutrition

• Do I need to add a vitamin or mineral supplement?
  You don’t need to add anything as our WOOF and PURR raw and freeze dried food recipes are formulated to meet the AAFCO Nutrient Profiles for all life stages. We have formulated our foods to include a natural and organic blend of vitamins and minerals that provide all the nutrients your pet needs, it is a complete balanced meal.
• Are your recipes GMO-free?
  Yes! All of our products and ingredients are GMO-free.
• Can WOOF and PURR be used interchangeably?
  While it is not dangerous for a cat to eat WOOF or vice versa, our WOOF and PURR ranges are specifically designed to meet the nutritional requirements that your pet needs, so we recommend using the product that is intended for them.
• Can I feed my pet WOOF or PURR if they have allergies?
  Raw diets are ideal for allergy prone dogs and cat’s due to the fact that common allergy-inducing fillers and skin irritants have been eliminated. We have specifically formulated our recipes with allergy prone pets in mind as they are either made from a single source protein or from no more than two protein sources, all of which is very clear from our ingredients list. Of course, you should consult your pet nutritionist or Vet for advice about specific allergies.
• Is raw food bad for my pet’s dental health?
  One of the common misconceptions is that a crunchy food such as kibble will help to clean your pet’s teeth as they chew. But would you ever substitute chewing on a crunchy snack for brushing your teeth? Of course not. And the same goes for your pet. It’s not how soft or crunchy the meal is, it’s how healthy the ingredients are that make a difference.
• Aren’t raw bones dangerous?
  Bones are an important part of your pet’s diet, but we understand the concern many people may have regarding bones in a raw diet posing a risk to pets as a choking hazard. All of our bones are put through a 5mm grinding process when the product is being mixed in our factory to ensure that these will not be a problem when your pet is enjoying their meal.

►  Safety and Sourcing

• Is your pet food affected by H5 avian influenza (bird flu)?
  No, our pet food is completely H5-free. New Zealand has never reported a case of H5 avian influenza in any animal, thanks to our world-class biosecurity measures. We ensure ingredient safety through rigorous monitoring and use only locally sourced New Zealand meat in our recipes. This means our pet food is made exclusively in New Zealand with ingredients from trusted, H5-free sources—giving you peace of mind when feeding your pet.
• How do you know your food is safe for my pet to eat?
  The safety and quality of your food is very important which is why all our meat and produce are sourced from human grade suppliers in New Zealand and can be traced back to the local farms they come from. We produce our food in small batches and each batch is thoroughly tested before it leaves the factory.
• Do you TB test the Wild Brushtails?
  TB is Bovine born and transmitted to possum and venison. 
  All our possum are sourced from Northland which is a “vector risk free area” on the www.tbfree.org.nz site. Our hunters are registered to us and undergo training in supply. GPS co-ordinates and poison/ TB statements accompany all animals supplied. The harvesting of wild animals is subject to intense scrutiny which includes residue testing by the MPI VS and carries $100,000. – $500,000. fines and a min. of 5 years imprisonment should anything be found. All animals are post-mortem checked before processing

►  Feeding and Usage

• Is WOOF and PURR easy to use?
  For our complete WOOF and PURR recipes, just add water, soak and serve. You can also choose to feed our freeze dried food dry, though because it does not have sufficient water content, it is very important to make sure your pet has access to plenty of fresh water.
• What temperature water should I add to freeze dried WOOF or PURR?
  Room temperature water or slightly warmer is ideal for rehydration. We recommend you do not add boiling water, as this can decrease the natural enzymes found in the food.
• Why is it important to soak freeze dried food?
  While you can feed our freeze dried food dry, soaking it in water before feeding can help your pet soak up the most goodness. Dogs and cats have a strong, but short, digestive tract designed to quickly break down and absorb foods. Grains and veggies require more complex digestion than meats, fruit and other foods, so having them soak in water for 10 minutes or more will help improve digestibility.
• Is it safe to mix WOOF or PURR with other foods?
  Yes! We totally understand that your pet’s diet needs to work in with your own individual needs and that for whatever reason it may be more convenient for some of our customers to use our products as a meal mixer or as a topper. You can do this by sprinkling WOOF or PURR over food as a topper or by replacing some of your pet’s current food and mixing WOOF or PURR in.
• How do you transition from a cooked food like kibble?
  When transitioning from a cooked food such as kibble, you should go slowly and gradually increase the portion of raw food each day as you decrease the other food. Most Vets typically recommend transitioning over 7-10 days.
  • It’s important to remember that some digestive upset is normal during a transition and that this can appear in a variety of different symptoms including diarrhea, constipation, or vomiting. This will eventually subside as your pet adjusts to the new food.
  • Of course, you can always choose to use WOOF or PURR as a nutritional boost by simply adding it as a topper or by mixing it to your pet’s current food.
  • Note: Cats can be especially picky and may take longer to adjust to new smells, textures, and tastes. Patience and persistence is key!
• Are the amounts listed in the feeding guidelines per meal or per day?
  Our feeding guidelines recommend your pet's daily portion size. So, if you feed twice daily, simply divide the portion in half to determine how much you should feed per meal.

►  Pet Health and Behaviour Changes

• Why is my Dog/Cat hungry all the time?
  It’s not uncommon for pets to exhibit higher energy levels after they’ve transitioned to a raw diet. This is generally a great thing, but may take some adjustment on your part!
  It doesn’t help that WOOF and MEOW taste delicious so your pet may just be trying to get their paws on some more food. Of course, it’s always possible your pet does need an increased portion from what we suggest in our guidelines. Every pet is different and no one knows your pet better than you do. Our feeding guidelines are just that—guidelines. Every dog is different and you know your pet best. Of course, you should consult your pet nutritionist or Vet for feeding advice if you have any concerns.
• Why isn’t my Dog/Cat drinking as much water as before?
  For many pets, this is because they’re now consuming plenty of water when they eat their rehydrated WOOF or MEOW meal. This is particularly apparent for pets that have transitioned from eating a processed, dry food like kibble. Of course, we always recommend you consult your pet nutritionist or Vet for advice if you have any concerns.
• Why has my Dog/Cat stool changed?
  WOOF and PURR are packed with natural nutrients and goodness that are easier for your pet’s body to take in. If is very normal to notice a change in the look of your pet’s stool, as well as a decrease in the amount due to more of these nutrients being absorbed in the digestion process. This is particularly apparent for pets that have transitioned from eating a processed, dry food like kibble.

►  Product Characteristics

• Why is there sometimes variation in colour, size, and texture of your food?
  You may notice that the colour, size, and texture of our WOOF freeze dried food can vary from one bag to the next. This occurs because we use 100% natural meat and organs, and no artificial fillers, colours, or preservatives. Of course, the ingredients and nutritional value in every batch of WOOF or PURR are the same, regardless of the colour, size, or texture of the food in each bag.