Description:
Primal food provides your dog with the best ingredients and taste for a satisfying meal. In addition to quality meats and vegetables sourced locally, each can contains NZ Green Lipped Mussel, Taurine & Co-EnzymeQ10 to benefit overall health.
Feed their wild side!
Key Benefits:
- High meat content is perfect for fussy eaters
- High digestibility means less waste
- Grain free formula promotes healthy skin & coat
- No fillers, artificial colours, flavours or preservatives
- Proudly made in New Zealand
Ingredients:
Chicken, peas, carrots, potato, stabiliser, vitamins and organic chelated minerals, omega oils (sunflower and flaxseed), NZ green lipped mussel, taurine, co-enzyme Q10.
Nutritional Analysis:
| Crude Protein min | 9% |
| Crude Fat min | 4.4% |
| Crude Fibre max | 0.5% |
| Crude Ash max | 3% |
| Moisture max | 79% |
Feeding Guidelines:
Feeding quantities vary according to age, size and activity level. Gradually introduce any new diet over a period of 4-5 days.
| Dog Weight | Cans |
| 2 - 3kg | 0.5 - 0.7 |
| 3 - 5kg | 0.7 - 1 |
| 5 - 10kg | 1 - 2 |
| 10 - 20kg | 2 - 3 |
- Life Stage
- Adult, Senior
- Breed Size
- Small, Medium, Large, Giant
- Flavour
- Chicken
- Special Diet
- Grain Free, High Protein
- Health Benefits
- Skin & Coat Health
- Country Of Origin
- New Zealand
- Categories
Reviews
"Amazing food!! "
Posted byAmber on25th Oct 2026We purchase this all the time, great value and love that it is an NZ brand
"Bobi's Fav"
Posted byJoon22nd Oct 2026Bobi has many allergies and finding good hearty food she likes and tolerates has been hard BUT this is her absolute favourite.
"My dog (miniature poodle) loves this food! "
Posted byLyndaon25th Sep 2025Always gets so excited when it's dinnertime ( food-driven dog). I tried him on the Primal Ocean Fish & Salmon which he also loved, but I didn't like the texture at all so went back to Chicken & Rice. He's a happy pup!
All orders are dispatched from Petdirect’s Auckland and Christchurch warehouses, offering fast, reliable delivery throughout New Zealand.
Standard Shipping
- Next working day delivery for most main centres
- 2 business days to regional areas
- 3 business days to rural addresses
Free shipping on orders $79.00 and over
Flat $5.90 delivery for smaller orders
Evening Express
This is ideal for urgent pet supply needs within the Auckland and Christchurch regions.
Available in eligible Auckland and Christchurch suburbs only.
- Same-day delivery if you order before 2pm Monday–Friday.
- Cost is $15.95 per order.
- Orders placed after 2pm or during weekends/public holidays will be delivered the next business evening.
- Eligible addresses can select evening express shipping at checkout.
See our shipping & delivery page for more information
You have 30 days to return products in original condition if you change your mind. Courier costs apply for change-of-mind returns.
If we made a mistake or your order is faulty or damaged, we’ll make it right — and cover the return shipping.
In-person returns are welcome at our Auckland store or Christchurch warehouse (by appointment).
See our full returns & refunds policy for more detail