Ivory Coat Raw Health Sensitive Care Lamb Adult Dry Dog Food
by Ivory Coat
Learn moreDescription
Ivory Coat™ Raw Health - Sensitive Care Lamb delivers complete and balanced, premium nutrition for adult dogs in a single-protein recipe, featuring innovative meat-injected kibble topped with 100% freeze-dried raw lamb pieces. Grain-free and formulated without wheat, corn, soy, poultry, beef, fish or pork.
Ivory Coat™ knows the power of natural health solutions to help pets live longer, healthier, and happier lives. Our team of seasoned research and development pet food specialists, in consultation with veterinary experts, crafted our Raw Health Adult Sensitive + Skin Care Formula. It features scientifically validated natural components and utilizes a single animal protein for dogs with sensitivities to common proteins, plus omega-3 and omega-6 fatty acids to support skin condition and coat health.
Ivory Coat™ Raw Health Sensitive Care features Australian lamb as the #1 ingredient and the only animal protein source. Single animal protein diets may help sensitivities by minimising common potential triggers, simplifying the diet makes it easier to identify and eliminate any problematic ingredients.
Formulated with a proprietary blend of 16 vitamins and minerals, plus prebiotic fibre and superfoods for complete nutritional support. The carefully tailored recipe includes linseed and sunflower oil (natural plant sources of omega-3 and omega-6 fatty acids) to boost skin suppleness and a radiant coat. It also features Australian-grown carrot fibre (NinjinFibre®), a sustainably sourced prebiotic fibre that promotes beneficial gut microflora to support balanced digestion. Nutrient-dense peas, lentils, chickpeas, and sweet potatoes deliver slow-burning complex carbohydrates to sustain steady daily energy, while providing dietary fibre and vital nutrients to support healthy digestion and everyday vitality.
Ivory Coat™ Raw Health is guided by our belief in fresher feeding. Unlike traditional kibble that relies solely on dried meat meals, our innovative technology allows us to combine Australian-sourced raw meat directly into our unique formulation, which is then cooked and topped with 100% freeze-dried raw lamb pieces. Freeze-drying locks in nutrition with minimal to no effect on natural nutritional value, providing a highly bioavailable source of protein, vitamins, minerals, and essential fatty acids.
It's tailored, raw-inspired nutrition that offers everything they need to live their best life!
Key Benefits
- Meat Injected Kibble + Freeze Dried Raw: Innovative kibble design combining Australian meat and functional ingredients, topped with 100% freeze-dried raw lamb pieces.
- Single Protein: Single animal protein recipe, ideal for dogs with specific protein allergies or sensitivities.
- Quality Protein: Real Australian lamb as the #1 ingredient, sourced from human-grade processing facilities.
- Skin & Coat Health: Linseed and sunflower oil provide natural omega-3 and omega-6 fatty acids to promote supple skin and a radiant coat.
- Digestive Support: Australian-grown carrot fibre (NinjinFibre®) and natural prebiotics nourish beneficial gut microflora to support balanced digestion and firmer stools.
- Sustained Energy: Quality complex carbohydrate blend provides steady, lasting energy throughout the day.
- Vitamin & Mineral Blend: Features a proprietary blend of 16 essential vitamins and minerals.
- Functional Benefits: Purpose-driven ingredients and strict formulation integrity are at the heart of the Ivory Coat™ range.
- Grain-Free: 100% grain-free formulation.
- Hypoallergenic: Formulated without wheat, corn, soy, poultry, beef, fish, or pork.
- Complete & Balanced: Provides complete and balanced daily nutrition for adult dogs.
- Natural Nutrition: Delivers essential daily nutrition naturally.
- Trusted Quality: Proudly Australian-made and vet-recommended.
Ingredients
Dehydrated Australian Lamb, Peas, Lentils, Chickpea Flour, Australian Lamb Meat, Pea Protein, Lamb Fat, Freeze Dried Lamb, Sweet Potato, Natural Digest, Carrot Fibre (NinjinFibre), Linseed, Sunflower Oil, Salt, Potassium Chloride, Choline Chloride, Vitamins and Minerals, Superfood Blend (Tomato, Apple, Carrot, Pumpkin, Kale, Blueberries, Spinach, Cranberries), Natural Antioxidants, Yucca Schidigera Extract, Vitamin E.
*This product is made with selected natural ingredients and variations in colours, size and textures can occur between batches.
Nutritional Analysis
| Guaranteed Analysis | |
|---|---|
| Crude Protein (Min.) | 30% |
| Crude Fat (Min.) | 12% |
| Crude Fibre (Max.) | 6% |
| Omega 3 Fatty Acids* (Min.) | 0.1% |
| Omega 6 Fatty Acids* (Min.) | 1.0% |
*Not recognised as an essential nutrient by the AAFCO Dog Food Nutrient Profiles.
Calorie Content (calculated): 3400kcal/kg or 340kcal/100g ME (metabolizable energy)
Feeding Guidelines
The feeding amounts shown above should be seen as a guide only. Your pet may need more or less to maintain its proper weight depending on your pet's age, breed and activity level. If mixed feeding reduce total daily intake accordingly and monitor body condition.
Always serve food in a clean bowl and have fresh clean water available at all times.
| Daily Feeding Guide: Adult Dog, All Breeds, 1+ Years | ||
|---|---|---|
| Weight (kg) | Grams (per day) | Cups* (per day) |
| 1 – 5 kg | 30 – 95g | 1/4 – 3/4 |
| 5 – 10 kg | 95 – 155g | 3/4 – 1 & 1/4 |
| 10 – 20 kg | 155 – 265g | 1 & 1/4 – 2 & 1/4 |
| 20 – 30 kg | 265 – 360g | 2 & 1/4 – 3 |
| 30 – 40 kg | 360 – 445g | 3 – 3 & 3/4 |
| 40 – 50 kg | 445 – 525g | 3 & 3/4 – 4 & 1/2 |
| 50 – 60 kg | 525 – 600g | 4 & 1/2 – 5 |
| Over 60 kg | 600g+ | 5+ |
*1 Standard Metric cup (250 ml) = 120 g Dry
Nutritional Adequacy Statement: Ivory Coat Sensitive Care Dry Formula is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for Adult Maintenance.
New to this food? If feeding for the first time, mix increasing amounts of the new food whilst decreasing the old food over a period of 5 to 7 days.
- Special Diet
- Health Condition Diet, Limited Ingredients, Grain Free
- Breed Size
- Small, Medium, Large, Giant
- Flavour
- Lamb
- Texture
- Kibble, Freeze Dried
- Life Stage
- Adult, Senior
- Health Benefits
- Skin & Coat Health, Allergy Care
- Categories
All orders are dispatched from Petdirect’s Auckland and Christchurch warehouses, offering fast, reliable delivery throughout New Zealand.
Standard Shipping
- Next working day delivery for most main centres
- 2 business days to regional areas
- 3 business days to rural addresses
Free shipping on orders $79.00 and over
Flat $5.90 delivery for smaller orders
Evening Express
This is ideal for urgent pet supply needs within the Auckland and Christchurch regions.
Available in eligible Auckland and Christchurch suburbs only.
- Same-day delivery if you order before 2pm Monday–Friday.
- Cost is $15.95 per order.
- Orders placed after 2pm or during weekends/public holidays will be delivered the next business evening.
- Eligible addresses can select evening express shipping at checkout.
See our shipping & delivery page for more information
You have 30 days to return products in original condition if you change your mind. Courier costs apply for change-of-mind returns.
If we made a mistake or your order is faulty or damaged, we’ll make it right — and cover the return shipping.
In-person returns are welcome at our Auckland store or Christchurch warehouse (by appointment).
See our full returns & refunds policy for more detail