Ivory Coat™ Grain Free Puppy Chicken delivers complete and balanced, premium nutrition for growing puppies (aged 2-24 months) of all breeds and sizes. Made with quality Australian poultry as the #1 ingredient, with 32% highly digestible protein and carefully selected functional ingredients, it's designed to support puppy growth, energy, cognitive development, digestive and immune health, healthy skin and a shiny coat, and everyday vitality. Grain-free and formulated without wheat, corn, soy, or rice.
Just like us, some dogs may be more sensitive than others when it comes to certain ingredients – even natural grains. Feed your sensitive mate with confidence with Ivory Coat's specifically formulated Grain Free products. Australian meat is our #1 Ingredient to deliver quality protein for lean muscle maintenance.
Our Grain Free Chicken Puppy formula contains only poultry protein, tailored for dogs who are sensitive with other protein sources, and 32% protein to support your pup's growth, and muscle development. We also use carefully selected vegetables to provide sources of grain free complex carbohydrates and fibre to help support a healthy gut. A natural superfood blend (including Tomato, Apple, Carrot, Pumpkin, Kale, Blueberries, Spinach & Cranberries) is added as a source of antioxidants, as well as Omega 3 & 6 to help support healthy skin & coat. A natural pre-biotic is also included to support healthy digestion, and essential vitamins and minerals ensure your best mate is provided with their complete daily nutrition.
Scientifically formulated to offer a complete and balanced diet, supporting optimal health and overall well-being. Not only does Ivory Coat™ taste delicious, it contains NO added wheat, corn, rice or soy, and is formulated with no added artificial colours, flavours or preservatives.
At Ivory Coat™ we use only quality ingredients for a great tasting, digestible and nutritious meal. Proudly made in Australia , with high quality bioavailable protein from real meat, and premium natural ingredients that provide real benefits for pets.
Australian Dehydrated Chicken (Chicken equiv. to 54%), Peas, Lentils, Australian Deboned Chicken, Chicken Fat, Sweet Potato, Beet Pulp, Pea Protein, Chicken Digest, Salmon Oil, Linseed, Canola Oil, Sodium Salt, Calcium Salt, Potassium Salt, Choline Chloride, Chicory Root Inulin, Vitamins and Minerals, Superfood Blend (Tomato, Apple, Carrot, Pumpkin, Kale, Blueberries, Spinach, Cranberries), Natural Antioxidants, Yucca Schidigera Extract, Vitamin E.
*This product is made with selected natural ingredients and variations in colours, size and textures can occur between batches.
| Guaranteed Analysis | |
|---|---|
| Crude Protein (Min.) | 32% |
| Crude Fat (Min.) | 16% |
| Crude Fibre (Max.) | 6% |
| Omega 3 Fatty Acids* (Min.) | 0.5% |
| Omega 6 Fatty Acids* (Min.) | 2.0% |
*Not recognised as an essential nutrient by the AAFCO Dog Food Nutrient Profiles.
Calorie Content (calculated): 3600 kcal/kg or 360kcal/100g ME (metabolizable energy)
Nutritional Adequacy Statement: IVORY COAT Grain Free Puppy Chicken is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for Growth, including growth of Large sized dogs (32kg or more as an adult).
The feeding amounts shown above should be seen as a guide only. Your pet may need more or less to maintain its proper weight depending on your pet's age, breed and activity level. If mixed feeding reduce total daily intake accordingly and monitor body condition.
Always ensure your pet has access to fresh clean water.
New to this food? If feeding for the first time, mix increasing amounts of the new food whilst decreasing the old food over a period of 5 to 7 days.
^Note large and giant breed dogs mature more slowly and are not considered adults until 18-24 months of age. It is important to continue to feed puppy food until they reach adulthood.
| Estimated Adult Dog Weight (kg) | 2–4 Months (grams per day) | 4–6 Months (grams per day) | 6–12 Months (grams per day) | 12–18 Months (grams per day) | 18–24 Months (grams per day) |
|---|---|---|---|---|---|
| 1 – 5 kg | 25 – 125 g | 40 – 130 g | 40 – 130 g | Adult | Adult |
| 5 – 10 kg | 90 – 215 g | 125 – 220 g | 130 – 220 g | Adult | Adult |
| 10 – 20 kg | 150 – 360 g | 215 – 370 g | 220 – 365 g | Adult | Adult |
| 20 – 30 kg | 255 – 475 g | 360 – 500 g | 370 – 490 g | 330 g – Adult | Adult |
| 30 – 40 kg | 330 – 590 g | 475 – 625 g | 500 – 610 g | 490 g – Adult | Adult |
| 40 – 50 kg | 405 – 650 g | 590 – 730 g | 625 – 735 g | 610 – 705 g | 535 g – Adult |
| 50 – 60 kg | 390 – 745 g | 650 – 840 g | 730 – 840 g | 735 – 810 g | 705 g – Adult |
*1 Standard Metric cup (250 ml) = 120 g Dry
All orders are dispatched from Petdirect’s Auckland and Christchurch warehouses, offering fast, reliable delivery throughout New Zealand.
Free shipping on orders $79.00 and over
Flat $5.90 delivery for smaller orders
This is ideal for urgent pet supply needs within the Auckland and Christchurch regions.
Available in eligible Auckland and Christchurch suburbs only.
See our shipping & delivery page for more information
You have 30 days to return products in original condition if you change your mind. Courier costs apply for change-of-mind returns.
If we made a mistake or your order is faulty or damaged, we’ll make it right — and cover the return shipping.
In-person returns are welcome at our Auckland store or Christchurch warehouse (by appointment).
See our full returns & refunds policy for more detail