Feline Natural Beef & Hoki Feast Freeze Dried Cat Food - Petdirect
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Feline Natural Beef & Hoki Feast Freeze Dried Cat Food

by Feline Natural
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Product Change Notice:        Feline Natural Beef & Hoki Feast Freeze Dried Cat Food

From mid 2025 this product will begin to arrive with new packaging and minor formulation changes as part of developments and optimization across the full Feline Natural product range.   
During this time you may receive either variety as the updated products start arriving over the the remainder of the year. Some sizes or products may be slower to arrive across all bag sizes. 

The product details on this page reflect the NEW Formula

Ingredient changes are minor and Feline Natural do not expect any changes to palatability and have advised that no feeding transition is needed. 
While no feeding transition is required,  it can still be beneficial to offer a 7-10 day gradual introduction to support pets through any adjustments to their diet.
For any other questions regarding this change please contact the Petdirect Customer Care team. 

Description:

It doesn't have to be all or nothing for your cat to benefit. Whether you feed as a complete meal or as a nutritious topper with your cat's current food, our Freeze-Dried Feasts will add rich animal proteins and nutrients to your cat's bowl.

Our complete and balanced Freeze-Dried New Zealand Beef & Hoki Feast contains 98% Grass-fed & Grass-finished Beef & Organs, and Wild-caught Hoki Fish, with New Zealand Green Mussels, Flaxseed Flakes, Oils, Kelp, Vitamins, Minerals and Taurine in support of your cat's whole-body health.

Key Benefits:

  • Energy and taste your cat will love
  • Supports Joint and Muscle Health
  • Supports Digestive and Immune Health
  • Supports Skin and Coat Health
  • No Grain, Wheat, Corn, Soy, Cereals, or Fillers
  • No Artificial Preservatives, Colours, or Flavours
  • Made in New Zealand

Ingredients:

Beef, Beef Heart, Hoki Fish, Beef Tripe, Beef Kidney, Beef Liver, Beef Lung, New Zealand Green Mussel, Vitamin E Supplement, Sunflower Oil, Dried Kelp, Taurine, Flaxseed Flakes, Dipotassium Phosphate, Choline Chloride, Salt, Minerals (Magnesium Oxide, Zinc Proteinate, Copper Proteinate, Manganese Proteinate), Vitamins (Thiamine Mononitrate, Pyridoxine Hydrochloride, Folic Acid, Vitamin D3 Supplement)


 

Nutritional analysis:

Guaranteed Analysis
Crude Protein (min)47.0%
Crude Fat (min)34.0%
Crude Fibre (max)2.0%
Moisture (max)8.0%
Taurine (min)0.4%
Omega-3 Fatty Acids* (min)0.5%
Omega-6 Fatty Acids*2.4%
Typical Analysis
Calcium 1.5%
Phosphorous1.3%
Potassium 1.1%
Sodium 0.6%
Chloride 0.9%
Magnesium 0.1%
Omega 3s0.7%

 

*Not recognised as an essential nutrient by the AAFCO Cat Food Nutrient Profiles.

1 cup (8oz / 240ml standard measuring cup): 36g
Calorie Content ME (calculated): 5,035 kcal/kg, 180 kcal/cup

Formulated to meet the nutritional levels established by the AAFCO Cat Nutrient Profiles for all life stages.

Feeding Guidelines:

Please note that these feeding recommendations are for an adult cat and are a guide only. Your individual cat's needs may vary by +/- 50%.

Use a standard 8oz / 240ml cup and fill it with food as indicated in the feeding guide. Serve as is, or rehydrate by adding ¼ cup of cool or warm water with every cup of food. Always ensure your cat has plenty of water available at mealtime.

For kittens and pregnant or nursing mothers, feed 2-3 times the adult amount listed below. Always consult your veterinarian, as requirements vary based on the number of kittens and stage of lactation.

When transitioning your cat to Feline Natural, start by mixing a small amount into their current food, slowly increasing the amount over 10 days until they enjoy an entire bowl of Feline Natural.

Transitioning correctly over this time will give your cat (and their stomach) time to adjust to the high-meat, nutrient-dense content of our food.

Complete Meal

  • Small Cat (1-2.5kg): ⅓ - ¾ cups per day
  • Medium Cat (2.5-5kg): ¾ - 1 ¼ cups per day
  • Large Cat (5-7.5kg): 1 ¼ - 1 ⅔ cups per day
     

Topper

  • Small Cat (1-2.5kg): ¼ cups per day
  • Medium Cat (2.5-5kg): ½ cups per day
  • Large Cat (5-7.5kg): ½+ cups per day

 

All orders are dispatched from Petdirect’s Auckland and Christchurch warehouses, offering fast, reliable delivery throughout New Zealand.

Standard Shipping
  • Next working day delivery for most main centres
  • 2 business days to regional areas
  • 3 business days to rural addresses

Free shipping on orders $79.00 and over
Flat $5.90 delivery for smaller orders

Evening Express

This is ideal for urgent pet supply needs within the Auckland and Christchurch regions.

Available in eligible Auckland and Christchurch suburbs only.

  • Same-day delivery if you order before 2pm Monday–Friday.
  • Cost is $15.95 per order.
  • Orders placed after 2pm or during weekends/public holidays will be delivered the next business evening.
  • Eligible addresses can select evening express shipping at checkout.

See our shipping & delivery page for more information

You have 30 days to return products in original condition if you change your mind. Courier costs apply for change-of-mind returns.

If we made a mistake or your order is faulty or damaged, we’ll make it right — and cover the return shipping.

In-person returns are welcome at our Auckland store or Christchurch warehouse (by appointment).

See our full returns & refunds policy for more detail