A single-protein option for cats with protein allergies or sensitivities. ZIWI Beef is sourced only from local New Zealand farms, ensuring the animals are free-ranging, grass-fed and finished.
For the perfect finishing touch, kelp is added as a natural vitamin and mineral source, and New Zealand green mussel for natural glucosamine and chondroitin.
Beef, Beef Tripe, Beef Heart, Beef Lung, Beef Liver, Beef Kidney, Beef Bone, New Zealand Green Mussel, Beef Cartilage, Beef Spleen, Lecithin, Inulin (from Chicory Root), Dried Apple Pomace, Minerals (Dipotassium Phosphate, Magnesium Sulfate, Zinc Amino Acid Complex, Iron Amino Acid Complex, Copper Amino Acid Complex, Manganese Amino Acid Complex, Sodium Selenite), Dried Organic Kelp, Salt, DL-Methionine, Preservative (Citric Acid, Mixed Tocopherols), Vitamins (Choline Chloride, Thiamine Mononitrate, Pyridoxine Hydrochloride, Folic Acid, Vitamin D3 Supplement), Taurine.
| Crude Protein (min) | 38.0% | |
| Crude Fat (min) | 30.0% | |
| Crude Fiber (max) | 3.0% | |
| Moisture (max) | 14.0% | |
| Ash (max) | 12.0% | |
| Taurine (min) | 0.20% | |
| Calorie Content (calculated) | ||
| kcal ME / kg | 4950 | |
| kcal ME / level cup | 465 | |
Perfect for all breeds and life stages, ZIWI Peak can be fed as a topper or a complete and balanced meal for cats. Our recipes are nutrient dense, so a little goes a long way—and just like people, each pet is unique. We recommend you monitor your pet’s weight and adjust feeding amounts accordingly.
| Cat Weight | Daily Portion (g) (Full Feed) |
Approx. Cups (Full Feed) |
Daily Portion (g) (Topping 25%) |
Approx. Cups (Topping 25%) |
|
| 1kg/2.2lb | 16 | 0.17 | 4.00 | 0.04 | |
| 2kg/4.4lb | 26 | 0.27 | 6.50 | 0.07 | |
| 3kg/6.6lb | 34 | 0.36 | 8.5 | 0.09 | |
| 4kg/8.8lb | 41 | 0.4 | 10.3 | 0.1 | |
| 5kg/11lb | 48 | 0.5 | 12.0 | 0.1 | |
| 6kg/13.2lb | 54 | 0.6 | 13.5 | 0.1 | |
| 7kg/15.4lb | 60 | 0.6 | 15.0 | 0.2 | |
| 8kg/17.6lb | 66 | 0.7 | 16.5 | 0.2 | |
| A household cup (237mL/8 fl. oz) holds approx. 95g/3.3 oz of ZIWI Peak air-dried. Calculation is based on an 'average adult' cat that enjoys a regular amount of daily activity and play. |
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ZIWI Peak Beef Recipe is formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for All Life Stages.
Fully shelf stable, no need for refrigeration. Seal carefully and store away from direct sunlight. Use within 8 weeks of opening.
Every ZIWI Peak recipe is a complete and balanced cat food, formulated to meet AAFCO nutritional profiles for all life stages. That means your cat can eat any recipe as their sole diet, from kittens through to seniors, without needing supplements or additional feeding.
You’ll find high inclusions of premium quality meat, organs, seafood, and bone in addition to essential minerals including Taurine. ZIWI Peak recipes are made with 85% - 96% real meat, minimally processed, to preserve the nutrition and have no artificial flavours, additives or rendered meats.
ZIWI Peak cat food delivers ethically sourced raw meats, organs and seafood from New Zealand. ZIWI Peak enhances vitality, promotes a healthy coat and are perfect for cats with sensitive stomachs, as well as those who are simply a little picky.
Whichever ZIWI® Peak recipe you choose for your pet - Air-Dried, Canned, or Steam & Dried - you’re making a great choice. Because at ZIWI, everything we do is about respecting nature. Our nutrient-dense raw meat and seafood ingredients are all ethically-sourced from New Zealand’s green pastures and pristine oceans. We never use rendered meats or harsh processing.
All our recipes have high inclusions of raw, ethically sourced meat and are for all breeds and life stages. It’s about choosing the one that suits you and your pet. Mix and match for extra flavour, textures and mealtime joy to delight and surprise your best friend.
ZIWI uses only the best of nature’s raw ingredients, crafted via gentle methods inspired by nature, with no harsh processing. We pioneered the world’s first air-drying technology to lock in the nutrition from our pure and natural ingredients. The result is a convenient and safe alternative to raw pet food, that’s nutrient-dense and packed with health benefits. Feed as a complete and balanced full feed or as a nutritious base with a chosen mixer
Great nutritional value
All orders are dispatched from Petdirect’s Auckland and Christchurch warehouses, offering fast, reliable delivery throughout New Zealand.
Free shipping on orders $79.00 and over
Flat $5.90 delivery for smaller orders
This is ideal for urgent pet supply needs within the Auckland and Christchurch regions.
Available in eligible Auckland and Christchurch suburbs only.
See our shipping & delivery page for more information
You have 30 days to return products in original condition if you change your mind. Courier costs apply for change-of-mind returns.
If we made a mistake or your order is faulty or damaged, we’ll make it right — and cover the return shipping.
In-person returns are welcome at our Auckland store or Christchurch warehouse (by appointment).
See our full returns & refunds policy for more detail