The NZ Natural Pet Food Co Meow-Purr Green Lipped Mussel Cat Treats
by The NZ Natural Pet Food Co
Learn more| Product Change Notice: Meow Green Lipped Mussel Cat Treats |
This product is undergoing updates as part of exciting developments to the Meow & Woof ranges. The Meow range will be renamed as Purr during this change. During this time you may receive either variety as the updated products begin to arrive to retailers. Estimated shipping dates - subject to change* (as of June 2026) For any other questions regarding this update or the status of our current stock available please contact the Petdirect Customer Care team. Product names and packaging will also transition from Meow to Purr during this update. |
Description:
MEOW is made using only the highest quality ingredients aimed at nourishing your pet's health.
We combine the nutrition and taste of fresh, raw food and put it through a gentle freeze drying process which protects all the natural enzymes and nutrients, so none of the wholesome goodness is cooked out.
Learn More about The NZ Natural Pet Food Co.
Key Benefits:
- Natural source of Omega-3 to support immunity
- Supports connective tissue and joint health
- Supports a healthy skin and coat
- Free from grain, gluten, corn, wheat & soy free
- No artificial preservatives, flavours or colours
Ingredients:
100% Ethically sourced New Zealand Green Mussels.
Nutritional Analysis:
| Crude Protein | 58% (min) |
| Crude Fat | 9% (min) |
| Crude Fibre | 2% (max) |
| Moisture | 8% (max) |
| Omega-3 Fatty Acids | 3% (min) |
| Calorie Content ME (calculated) | 2678 kcal/kg | 8 kcal/per treat |
Feeding Guidelines:
Feed as a treat to reward your cat or use as a healthy topper.
This product is intended for intermittent or supplemental feeding. Supervise while feeding.
Make sure fresh water is available at all times. Store in a cool, dry place and use within 6 weeks of opening. Wash your hands thoroughly after handling.
This is a natural product, some crumbling may occur.
Pet food only, not for human consumption.
The NZ Natural Pet Food Co
Raw, Natural, and Delicious!
We have created a premium range of pet food and treats using only the highest quality ingredients aimed at giving pets what they need to thrive. Nourish your pets from the inside out, naturally.
FROM OUR PETS TO YOURS
We all know that what we put into our body determines how we feel and how we live our life. We are so careful about what we eat, making sure our food is wholesome and nutritious so we always feel our best, so why shouldn’t our animals have the same? After all, they are an important part of the family!
We created The New Zealand Natural Pet Food Co. out of a desire to give pet parents (like us!) a convenient and safe option to feed their pets a wholesome and complete diet, as close to raw as possible. We want our animals to not just live and survive, but to thrive. WOOF and MEOW (our dog and cat food ranges) are designed around the daily rituals of caring for your pet’s body, skin and well-being, but with a dietary balance. Our premium pet food range uses fresh whole ingredients, which are brimming with earth-grown goodness.
MADE IN NEW ZEALAND.
The NZ Natural Pet Food Co wanted to share this natural goodness with pets everywhere. We source only the finest ingredients to ensure that your pet has the highest quality of nutrition.
From its pristine lands and waters, New Zealand is well known for producing some of the best quality food in the world. Our food and treats are manufactured in small batches here in New Zealand. We support fair trade and local sourcing when choosing suppliers and farms across the country.
WHY CHOOSE US?
From our packaging to our ingredient choices, we've kept everything simple and easy to understand. Our recipes are high in meat (protein) for a species appropriate diet. We don't include any nasties, by products, or fillers (such as corn, wheat, meal or soy). No artificial colours, flavours, or preservatives. It's simply delicious, nutritious food that your pet will love!
All our food recipes are balanced and formulated to meet with AAFCO requirements. So you can be confident that you are giving your pets balanced nutritious food filled with the goodness that they need to grow and thrive on.
Learn More about The NZ Natural Pet Food Co.
- Life Stage
- Kitten, Adult, Senior
- Flavour
- Mussel
- Health Benefits
- Skin & Coat Health, Bone & Joint Support
- Special Diet
- Grain Free, Limited Ingredients, High Protein
- Country Of Origin
- New Zealand
- Categories
Reviews
"Great topper or treat "
Posted byLeticia on1st Jun 2025My cats are very fussy, and they love these. Great as a topper or as a treat. I break them in half so it's easier for them to eat. Have already noticed a difference in their coat, much shinier
"Definetly dependent on the cat"
Posted byGemmaon24th Jun 2024My cat would not touch them, whole or crumbled over food :(
"Topper staple"
Posted byJ.on15th Sep 2023The only brand for green lipped mussels my cats like. I like this brand because they are extra dry, which makes it easier to crumble over food. Clean ingredient list too.
"Loves them!! "
Posted byRoslynon7th Feb 2023My cat absolutely loves these his fav treat by far! This brand is the best one I’ve tried so far. I break up into chunks to make it easier for him to munch. They do stink a bit though!
"product"
Posted byZoeyon11th Oct 2022My cat hated it, won’t even give it a taste
All orders are dispatched from Petdirect’s Auckland and Christchurch warehouses, offering fast, reliable delivery throughout New Zealand.
Standard Shipping
- Next working day delivery for most main centres
- 2 business days to regional areas
- 3 business days to rural addresses
Free shipping on orders $79.00 and over
Flat $5.90 delivery for smaller orders
Evening Express
This is ideal for urgent pet supply needs within the Auckland and Christchurch regions.
Available in eligible Auckland and Christchurch suburbs only.
- Same-day delivery if you order before 2pm Monday–Friday.
- Cost is $15.95 per order.
- Orders placed after 2pm or during weekends/public holidays will be delivered the next business evening.
- Eligible addresses can select evening express shipping at checkout.
See our shipping & delivery page for more information
You have 30 days to return products in original condition if you change your mind. Courier costs apply for change-of-mind returns.
If we made a mistake or your order is faulty or damaged, we’ll make it right — and cover the return shipping.
In-person returns are welcome at our Auckland store or Christchurch warehouse (by appointment).
See our full returns & refunds policy for more detail