JOYSER
Exclusive to PetdirectJoyser makes toys that are built for real play. Bold colours, smart features, and materials that hold up to everyday use. Every toy in the range is designed around how dogs and cats actually play, whether that is a high-speed fetch session in the park or a solo hunting game on the living room floor.
From rubber fetch toys with ergonomic grip to cat toys with motion-activated sound chips, Joyser brings something genuinely different to the toy aisle.
Specialised play styles
Each range is designed for a specific type of play, so you can match the toy to your pet's personality.
Smart features
Motion-activated sound chips, glow-in-the-dark materials, and reflective elements built in as standard.
Designed for you too
Ergonomic shapes and ribbed surfaces for easy grip and better throwing distance, even when covered in slobber.
Durable for moderate play, but not designed for power chewers.
Durable for moderate play, but not designed for power chewers.
Joyser dog toys are designed around how dogs actually play. Whether your dog lives for fetch, loves a good tug, or needs something to keep them busy, there is a Joyser toy built for the way they play. From rubber balls and frisbees to plush characters and puzzle toys, every range is made for a different kind of play.
Our Picks
Fetch and Outdoor Toys
Designed for dogs who live for fetch. Easy to throw, easy for your dog to grab, and shaped so you get a good grip even when they come back covered in slobber.
Rubber Balls and Frisbees
Tough rubber balls and frisbees that bounce unpredictably to keep your dog guessing. Some glow in the dark, so you can keep playing after the sun goes down.
Plush and Character Toys
Soft enough to cuddle, tough enough to tug. These plush characters are reinforced with a durable outer layer so they hold up to everyday play. Every one has a built-in squeaker.
Enrichment and Puzzle Toys
For dogs who need something to figure out. Hide treats in the pockets, swap out the squeaky tennis ball, or mix and match parts to keep playtime fresh.
Joyser cat toys are designed to tap into your cat's natural hunting instincts. Whether they are a pouncer, a chaser, or a swiper, there is something in the range that will get them moving and keep them coming back for more.
Our picks
Interactive and sound toys
These toys make realistic sounds the moment your cat touches them, triggering their natural chase instinct. The battery lasts for ages, so they are ready to go whenever your cat is. Perfect for cats who need a bit of encouragement to get moving.
Catnip and feather toys
Filled with natural catnip and topped with real feathers. The wobble action keeps your cat batting and chasing, and the teaser wands have changeable tops so you can switch things up when they get bored of the same game.
