If your Labrador Retriever has turned into a real-life scratch machine, you’re not alone. Labradors are lovable, loyal, and famously food-motivated — but they can also be prone to a range of skin issues that lead to itching. Whether it’s mild irritation or relentless scratching keeping you both up at night, it’s important to get to the bottom of it.
So, why is your Lab so itchy? Let’s dig into the most common causes and how to help soothe their skin. At Petdirect, we understand what makes labs unique (We Get Pet!), and we’ll share expert tips and trusted products to help your best mate feel better.
1. Allergies: Food, Environment And More
One of the most common culprits for ongoing itchiness in Labradors is allergies. Just like humans, dogs can react to all sorts of things in their environment or diet. Common triggers include:
- Grasses, pollens and dust mites
- Fleas and other parasites
- Certain ingredients in dog food
- Household cleaning products or fragrances
If your Lab’s scratching is seasonal, environmental allergies could be the issue. If it’s year-round, diet might be to blame. Many Labradors thrive on high-quality food crafted for sensitive skin, like Pro Plan or Royal Canin Vet Diets. You can also explore our full range of skin and coat health supplements and pet health supplements that support allergy-prone pups.
2. Fleas, Mites Or Parasites
Even if you haven’t seen them, parasites like fleas or mites can cause intense itching — especially if your dog has a flea allergy. Some dogs only need one bite to trigger days of scratching. Regular treatment is the best prevention.
Explore effective flea protection from trusted brands like NexGard, Bravecto and Simparica in our flea and worm collection. For an extra boost of comfort, soothing flea shampoos or hypoallergenic grooming products can help calm irritated skin.
3. Skin Conditions And Infections
Some Labradors are prone to skin conditions like atopic dermatitis or bacterial infections. These can cause red, inflamed skin, scabbing, hair loss, and of course, endless scratching. If you notice hot spots (moist, irritated patches), discoloured or flaky skin, it’s time to talk to your vet.
Support recovery with skin and coat care products and gentle dog shampoos and conditioners. Look for ingredients like oatmeal, aloe vera and neem, which are known to soothe discomfort. You might also want to top up their diet with omega-rich brands like ZIWI or ACANA for ongoing skin health.
4. Diet Deficiencies And Poor Nutrition
Healthy skin starts from the inside out. If your Labrador’s current food isn’t meeting their nutritional needs, it could show up as dull coat, dryness, or increased scratching. Protein quality, healthy fats and added nutrients all play a role.
Look for premium diets rich in essential fatty acids such as Hill’s Science Diet or Black Hawk, or consider mixing in a nourishing food topper or functional treat. Don’t forget: you can get more value by subscribing to your favourite nutrition with our Autodeliver service.
5. Boredom Or Stress
Labradors are intelligent, active dogs who need plenty of stimulation. Sometimes, scratching and chewing aren’t caused by skin issues at all, but by plain ol’ boredom or anxiety. Separation stress, loneliness or lack of mental stimulation might have your Lab licking or nibbling out of habit.
Our range of calming essentials and interactive toys can help soothe anxious pups and keep busy minds satisfied. Daily walks, enrichment games and lots of love go a long way to keep itchy behaviour at bay.
When Should You See Your Vet?
If your Labrador is itching constantly, has visible wounds, signs of infection or seems distressed, it’s time to call your vet. Persistent scratching can point to a serious underlying issue that needs diagnosis and treatment for relief. The sooner you catch the cause, the easier it is to manage — and the comfier your dog will feel.
Support Your Itchy Labrador With Petdirect
Every Lab is unique, which is why we offer tailored care solutions to suit their needs. Whether it's flea treatment, gentle grooming, or skin and coat supplements, you’ll find everything you need to support their health and happiness at Petdirect.
And don't forget – with our Pet Perks loyalty programme, Airpoints, and expert product advice, you can give your furry friend the best while saving more.