If your usually chilled out Golden Retriever has turned into a full-time scratch artist, you’re not alone. It’s a common concern among pet parents in Aotearoa, especially for breeds with lush coats like Goldies. Persistent scratching, licking or chewing can mean something's bothering your pup’s skin or health — and we’re here to help you sniff out the cause.
In this guide, we’ll explore the most common reasons for Golden Retriever itching, how to spot symptoms, and expert tips on soothing your dog’s irritation. Because at Petdirect, We Get Pet — and that means understanding what makes your furry friend itch so you can get them comfy again.
Common Causes Of Itching In Golden Retrievers
Golden Retrievers are known for their friendly nature and glorious coat, but their skin can also be sensitive. Itching can be a sign of several underlying issues, including the following:
- Fleas or mites: Even a single flea bite can cause intense itching, especially if your dog has a flea allergy. It’s best to stay on top of a regular flea and worm prevention routine.
- Environmental allergies: Just like humans, dogs can be allergic to pollen, dust mites or grass — common triggers in New Zealand during spring and summer.
- Food sensitivities: Some dogs react to ingredients like beef, chicken, dairy or grains. Try switching to a high-quality, limited-ingredient dog food or one that supports allergies, like Hill’s Prescription Diet or Royal Canin Vet.
- Dry skin or poor coat health: This is more likely in winter or if your dog’s diet lacks omega oils. Skin and coat supplements can help support hydration from within.
- Skin infections or underlying health conditions: Yeast or bacterial infections can cause your dog to scratch excessively and often need veterinary care.
Spotting Other Signs Beyond Scratching
Itching is one piece of the puzzle. Keep an eye out for these other symptoms that can help identify what’s going on:
- Red or inflamed skin
- Bald patches or thinning coat
- Frequent licking or chewing of paws, tail or belly
- Unusual odour from the skin
- Scabs, sores or flaky skin
Persistent skin issues can affect your dog's comfort and even their mood. If your pup is starting to seem a bit grumpy or withdrawn, it's worth checking if irritation is to blame. Our Health & Wellness Hub is packed with advice to help you better understand your dog’s health needs.
Top Tips To Soothe The Itch
Once you’ve identified the likely cause of the scratching, here’s how to help soothe and manage the itch:
1. Keep Up With Flea Protection
Prevention is always better than the bite. Using trusted flea treatments like NexGard or Bravecto every month can keep fleas from making a feast of your fur friend.
2. Switch To Skin-Friendly Food
Food plays a big part in your dog’s skin health. Consider switching to diets that support allergies or sensitive skin. Options like Pro Plan Sensitive Skin & Stomach or grain-free meals from ZIWI or K9 Natural can make a big difference.
3. Add Omega Oils & Supplements
Omega-3 fatty acids can help restore your dog’s skin barrier and reduce inflammation. Check out our top-rated skin and coat supplements to find trusted options including Fourflax and My Beau.
4. Bathe Carefully
Use gentle, soothing dog shampoos and conditioners designed for itchy or sensitive skin — and never use human products, as they can upset your dog's pH balance. Products from WashBar or Nootie are gentle and effective.
5. Consider Allergy Relief Options
Some dogs need more targeted support to manage allergies. Explore our curated range of skin and coat health products or pet supplements to support their immune system and reduce skin flare-ups.
When It's Time To Call The Vet
If your Golden Retriever’s scratching is constant, disrupting their sleep, or causing bleeding or infection, it’s time to chat with your local vet. Especially if symptoms linger beyond a couple of weeks no matter what you try. At Petdirect, we always encourage pet parents to work with a qualified vet when unsure – your pup’s wellbeing comes first.
If your vet recommends a prescription diet, we stock clinically formulated options like Hill’s Prescription Diet and Pro Plan Veterinary Diet for ongoing care at home.
Help Your Golden Feel Good In Their Skin
No pet parent wants to see their Goldie stressed, itchy or unhappy. With the right care, calming products, a nourishing diet and regular grooming, you can help soothe the itch and boost their quality of life.
Explore Petdirect’s expert-curated skin and coat health range, or stock up on flea protection essentials to keep your pup comfy from nose to tail. And remember, by signing up to our Pet Perks loyalty programme, you can unlock benefits every time you shop. Because at Petdirect, We Get Pet.