Top 10 Dog Toys NZ Dogs Love: Best Picks for Playtime Fun
From backyard fetchers to inside chewers, Kiwi dogs all have their unique ways of playing. At Petdirect, we know that the right toy isn’t just fun — it helps keep your pup physically active, mentally engaged, and even improves behaviour. That’s why we’ve curated a tail-wagging list of the top 10 dog toys for NZ dogs that are loved by our customers and backed by our pet care expertise. Whether you've got a tiny chewer or an energetic retriever, you’re sure to find your dog’s new favourite toy here.
1. KONG Classic Dog Toy
It’s the toy that started it all — and it’s still a bestseller for a reason. The KONG Classic is perfect for chewing, fetching, and long-lasting entertainment. Fill it with treats or dog-safe peanut butter to keep your pup busy for hours. Plus, it helps soothe separation anxiety and boredom-driven behaviour.
2. Chuckit! Ultra Ball
For ball-obsessed dogs, the Chuckit! Ultra Ball is a fetch game changer. It's high-bounce, durable and floats, making it ideal for water-loving pups. Pair it with a launcher for super-powered throws — perfect for bringing out your dog's inner athlete.
3. Nina Ottosson Puzzle Games
Keep your dog’s brain busy with Nina Ottosson puzzle toys. These interactive games are designed to challenge your dog’s problem-solving skills, reduce boredom and develop independence. Especially great on rainy days when outdoor play is off-limits.
4. Benebone Chew Toys
Does your dog love to chew? The deliciously tough Benebone range is made in the USA using real flavour (like bacon or chicken) that keeps them chewing for hours. Ideal for dogs that need to redirect chewing behaviours onto something safe.
5. LickiMat Playdate
Make mealtime enrichment time with the LickiMat Playdate. Simply spread your dog's favourite soft treat across the surface and let them lick away. It helps to calm and soothe dogs, slow eating, and even freshens their breath. Bonus: it’s dishwasher safe!
6. Outward Hound Invincibles Plush Toys
Finally — a plush toy built to survive serious chewers. Outward Hound Invincibles have no stuffing and squeakers that still work even when punctured. So there's less mess and more fun during those zoomie sessions.
7. Nylabone Puppy Teething Keys
Designed for teething puppies, the Nylabone Puppy Teething Keys are made from softer, puppy-friendly material that helps clean teeth and soothe gums as your pup chews. Their fun key-ring shape is easy to grip, while the textured surface helps satisfy natural chewing instincts and promotes healthy dental habits from an early age.
8. Rope Tug Toys
Classic and always fun! Tug toys provide interactive bonding between you and your pup, or allow two dogs to play together. Great for teaching “drop it” and other basic commands, while keeping your dog physically active.
9. Interactive Smart Tech Toys
For high-tech pups (and pet parents), interactive smart toys are the future of play. These toys roll, light up, or respond to your dog’s touch. Ideal for intelligent breeds like Border Collies or Poodles who love a mental challenge.
10. Soft & Squeaky Plush Toys
Sometimes, dogs just want something snuggly. Our range of dog plush toys are soft, safe and often come with squeakers — perfect for dogs that like to carry a toy around or cuddle up at bedtime.
Bonus Picks For Kiwi Pups
- Great value dog toys under $20 — Affordable fun for every budget
- NZ Made dog toys — Support local and shop quality Kiwi brands
- Top-rated dog toys — Tried and tested by fellow NZ dog parents
Choosing The Right Toy For Your Dog
Every dog has their own play style: chewers, chasers, cuddlers or thinkers. The best toy for your dog depends on their size, age, energy level and personality. To prevent boredom or destructive behaviours, try rotating between different toy types — like a rugged chew toy, a clever puzzle, and an interactive tug toy. If your dog gets anxious or bored easily, explore calming toys and enrichment tools that provide comfort and mental stimulation.
We Get Pet – And That Means Play Should Be Enriching And Fun
At Petdirect, we’re more than just a toy shop for dogs. We’re your playtime partner. We know what gets tails wagging, and we’re here to help you choose toys that suit your dog’s personality and support their wellbeing. From teething puppies to smart seniors, our selection is made for every age, stage and style of play.
Plus, don't forget to sign up for Pet Perks for exclusive member discounts, or earn rewards every time you shop with Airpoints. Let playtime begin!
Ready to Unleash the Fun?
Explore our full range of dog toys or check out our Toys and Treats Sale for everything playful pups love — all delivered right to your door anywhere in New Zealand.