Your Guide to Pup & Purr: Petdirect’s Exclusive Range for Kiwi Pets
Pup & Purr is an exclusive brand available only at Petdirect, offering great value essentials for Kiwi cats and dogs. The range includes everyday comfort items, enrichment favourites and practical pet accessories designed to support how real pets play, rest and explore. With durability, comfort and affordability at its core, Pup & Purr is a trusted choice for pet parents looking for reliable products that fit easily into Kiwi homes.
Pets bring so much joy and companionship to our lives, so the essentials we choose for them should help support their comfort, enrichment and wellbeing. Pup & Purr offers a curated collection of quality products designed to complement the way pets naturally behave, whether that is playing, scratching, curling up or learning new routines. Because at Petdirect, We Get Pet.
Comfort That Cuddles Back: Beds & Bedding
A well rested pet is a happier, more relaxed companion, and Pup & Purr bedding is designed with softness, support and ease of care in mind. The collection includes plush mats and comforting beds that suit both cats and dogs, helping them settle into their own cosy space at home or while travelling.
Many Pup & Purr beds for dogs and cats feature washable fabrics, removable covers or gentle padding that supports joint comfort. Options like plush crate mats and calming donut beds help pets feel safe, secure and rested throughout the day or night.
Play Every Day: Toys Made For Fun, Energy and Enrichment
Daily play supports your pet’s physical health, mental stimulation and overall happiness. Pup & Purr toys are designed to suit different play styles, ages and energy levels, giving you plenty of choice no matter how your pet prefers to play.
The toy range includes:
- soft plush toys for comfort and gentle play
- tough toys suited to active chewers
- ropes for tug sessions and dental support
- treat toys that encourage problem solving
- floatable toys for water loving dogs
- fetch toys for active, high energy play
Popular items like Sir Duckworth, the Floatable Footy Ball and the Treat Monster provide variety for dogs who love chasing, tugging or enrichment based fun. These toys support healthy habits, reduce boredom and keep tails wagging day after day.
Scratchers and Climbing Towers That Support Natural Instincts
Cats thrive when they have safe places to scratch, climb, stretch and explore. Pup & Purr offers a wide selection of scratchers and cat towers designed for both enrichment and home friendly style.
The range includes:
- tall multi level cat trees
- stylish compact scratch towers
- sisal wrapped posts
- eco friendly cardboard scratchers
- interactive scratchers with ball tracks
- loungers that double as scratch surfaces
Customer favourites like the Kitty Kingdom Tower and Bella Scratcher provide vertical play and cosy resting spots, while designs like the Playtime Round Scratcher encourage active, instinctive play.
Built with durable materials such as sisal and corrugated cardboard, Pup & Purr scratchers help protect furniture while giving cats an outlet for natural behaviour.
Practical Everyday Essentials: Crate Training and Home Setup
For pet parents looking for structure, safety and easy home setup, Pup & Purr also includes practical accessories such as the Double Door Dog Crate with Divider. It supports toilet training, safe resting and travel with features like two way access, adjustable sizing, anti slip feet and a removable tray.
Its fold flat design makes it simple to store or transport, making it a reliable option for families with puppies or dogs who benefit from a secure resting space.
Why Kiwi Pet Parents Love Pup & Purr
- Pet focused functionality: Products designed to support natural behaviours like chewing, scratching, resting and playing.
- Great value: Durable, reliable essentials at budget friendly prices.
- Fits Kiwi homes: Neutral tones and modern styles blend smoothly into real living spaces.
- Exclusive to Petdirect: Pup & Purr is only available at Petdirect, offering unique value and trusted quality for Kiwi families.
Plus, every purchase earns Airpoints, and Petdirect Pet Perks members enjoy access to exclusive offers and benefits throughout the year.
Make Everyday Life Easier, Comfier and More Enriched
Whether you are refreshing your pet’s toys, upgrading their sleeping space or building the right setup for a new kitten or puppy, Pup & Purr offers practical, comfortable and affordable options for every stage of life. The range continues to offer reliable essentials that support comfort, play and wellbeing.
Explore Pup & Purr today and find the essentials that fit your pet, your home and your lifestyle. Because when it comes to pets, We Get Pet.