Hypro Premium Dog & Cat Food NZ: The Complete Range Guide

Posted by Petdirect on 13th Apr 2026

Hypro Premium is a range of high-protein, nutrient-dense pet food available exclusively at Petdirect. With options for dogs and cats across multiple life stages, Hypro Premium is designed for pet owners who want quality nutrition without the premium price tag.

Whether you are looking for grain-free recipes with novel proteins like kangaroo and turkey, or wholesome grain formulas with chicken, lamb, or fish, this guide covers the full Hypro Premium range and helps you find the right fit for your pet.

What Makes Hypro Premium Different?

High Protein

Every Hypro Premium recipe is built around quality animal protein as the primary ingredient. High protein supports lean muscle, energy, and overall vitality in dogs and cats of all ages.

Two Ranges to Choose From

Hypro Premium offers both Grain Free and Wholesome Grains formulas. Grain Free recipes use novel proteins and are ideal for dogs with grain sensitivities. Wholesome Grains recipes include brown rice for dogs who do well on a balanced, grain-inclusive diet.

Great Value

Hypro Premium delivers premium-quality ingredients at a price point that makes it accessible for everyday feeding. It is designed to offer genuine nutritional value without the cost of ultra-premium brands.

Hypro Premium Grain Free Dog Food

The Grain Free range uses novel and single-source proteins with no grains, corn, wheat, or soy. These recipes are a strong choice for dogs with food sensitivities or owners who prefer a grain-free diet.

Chicken and Duck combines two poultry proteins for a rich, flavourful kibble that most dogs love.
Kangaroo and Lamb is a great option for dogs who need a novel protein. Kangaroo is lean, highly digestible, and less likely to trigger food sensitivities.
Ocean Fish is a fish-based formula rich in omega-3 fatty acids, which support skin, coat, and joint health.
Active Kangaroo and Turkey is formulated for working dogs, active breeds, and high-energy dogs who need extra protein and calories to fuel their day.

Hypro Premium Wholesome Grains Dog Food

The Wholesome Grains range includes brown rice as a gentle, digestible carbohydrate source. These recipes suit dogs who thrive on a balanced, grain-inclusive diet.

Chicken and Brown Rice is the all-rounder, with chicken as the first ingredient and brown rice for sustained energy.
Lamb and Brown Rice offers an alternative protein for dogs who prefer lamb or need a break from poultry.
Fish and Potato is a fish-based option with potato instead of rice, providing omega-3s for skin and coat health.

Hypro Premium Puppy Food

Growing puppies need higher protein, balanced calcium and phosphorus, and the right calorie density to support healthy development. Hypro Premium offers two puppy formulas.

Grain Free Puppy Turkey and Lamb is a grain-free option with turkey and lamb as the primary proteins, ideal for puppies with grain sensitivities.
Wholesome Grains Puppy Chicken and Brown Rice provides a balanced, grain-inclusive formula for puppies who do well on a traditional diet.

For more puppy food options, see our guide to the best puppy food in NZ.

Hypro Premium Cat Food

The Hypro Premium cat range covers adult cats and kittens with both dry and wet options, all grain free and high in animal protein.

Dry Cat Food

Adult Chicken is a grain-free dry food with chicken as the first ingredient.
Adult Ocean Fish is a fish-based alternative rich in omega-3s for skin and coat health.
Kitten Chicken is formulated with higher protein and fat to support growing kittens.

Wet Cat Food

Adult Chicken Pate is a smooth, grain-free pate that provides extra hydration alongside quality protein.
Adult Ocean Fish Pate offers a fish-based wet food option for cats who prefer seafood flavours.
Kitten Chicken Pate is a nutrient-dense wet food designed for kittens, with higher protein and fat for healthy growth.

For more cat food options, see our guides to the best cat food in NZ and the best wet cat food in NZ.

How to Choose the Right Hypro Premium Formula

Grain Free vs Wholesome Grains

If your dog has a known grain sensitivity or you prefer a grain-free diet, choose from the Grain Free range. If your dog does well on grains and you want a balanced, traditional formula, the Wholesome Grains range is a great option. Both ranges deliver high protein and quality ingredients.

By Protein Preference

Chicken and Duck suits most dogs. Kangaroo and Lamb is ideal for dogs with poultry sensitivities or those who need a novel protein. Ocean Fish and Fish and Potato are great for skin and coat support. Active Kangaroo and Turkey suits high-energy and working dogs.

By Life Stage

Choose a Puppy formula for dogs under 12 months. Adult formulas suit dogs from 1 year onwards. For cats, the Kitten formulas (dry and wet) cover kittens up to 12 months, with Adult options for cats 1 year and older.

Dry, Wet, or Both?

The cat range includes both dry and wet options, which can be fed separately or combined. Wet food provides extra hydration and is often more palatable for fussy cats. The dog range is currently dry food only.

Frequently Asked Questions

Where can I buy Hypro Premium?

Hypro Premium is available exclusively at Petdirect. You can order online and have it delivered to your door anywhere in New Zealand.

Is Hypro Premium grain free?

Hypro Premium offers both Grain Free and Wholesome Grains formulas for dogs. The entire cat range is grain free. You can choose the option that best suits your pet's dietary needs.

Is Hypro Premium suitable for dogs with sensitive stomachs?

The Grain Free range, particularly the Kangaroo and Lamb and Ocean Fish formulas, can be a good option for dogs with food sensitivities. Kangaroo is a novel protein that many sensitive dogs tolerate well. If your dog has diagnosed digestive issues, check with your vet before switching. For more options, see our guide to the best dog food for sensitive stomachs in NZ.

Can I put Hypro Premium on Autodeliver?

Yes. Hypro Premium products are available on Autodeliver, so you can save up to 25% on your first order and up to 15% ongoing, with automatic deliveries on your chosen schedule.

Is Hypro Premium good for working dogs?

Yes. The Grain Free Active Kangaroo and Turkey formula is specifically designed for working dogs, active breeds, and high-energy dogs. It has higher protein and calorie levels to fuel demanding activity. For more working dog food options, see our guide to the best dog food for Border Collies and active breeds.

How do I transition my pet to Hypro Premium?

Transition gradually over 7 to 10 days. Start by mixing 25% Hypro Premium with 75% of your pet's current food, then increase the Hypro Premium portion every 2 to 3 days until you are feeding 100% Hypro Premium. This helps avoid digestive upset.

Shop Hypro Premium at Petdirect

Browse the full Hypro Premium range for dogs and cats. Save with Autodeliver, earn Airpoints Dollars with Pet Perks, and enjoy free shipping on orders over $79.

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