Life of Riley

Life of Riley creates natural, premium dog grooming products and enrichment essentials designed to support happier, healthier pets. Known for gentle, plant-based formulas and thoughtful, long-lasting chew options, Life of Riley offers a beautifully simple approach to everyday pet care.

At Petdirect, the Life of Riley range includes natural dog shampoos, conditioners, grooming sprays and durable chew toys that help support coat health, itchy skin relief and enriched play. Their grooming products are crafted with mild, pet-friendly ingredients, making them ideal for dogs with sensitive skin or owners wanting a more natural routine.

Life of Riley blends quality, function and comfort to help dogs feel great from bath time to play time — a perfect fit for pet parents who want trusted, gentle care.

FAQs

Are Life of Riley grooming products suitable for sensitive skin?

Yes. Their grooming range focuses on gentle, natural ingredients that are suitable for many dogs with delicate or itchy skin.

What types of products does Life of Riley make?

Life of Riley offers natural grooming products such as dog shampoos, conditioners and sprays, as well as durable enrichment toys formulated for safe, satisfying chewing.

Is Life of Riley made in New Zealand?

Yes. Life of Riley products available at Petdirect are New Zealand made.

Are Life of Riley chews long-lasting?

Their chew toys are designed to provide durable enrichment and help keep dogs engaged for longer.

Can I use Life of Riley grooming products on puppies?

Some products may be suitable for puppies, but always check the label or consult your vet for age-appropriate recommendations.