Pro Plan Performance Starter Mother & Puppy Chicken Dry Dog Food

As a full-time working mum, wife, and passionate Labrador breeder along side my supportive husband Mark, I needed a low-hassle dry food that could deliver the same performance, cognitive, and longevity benefits I’ve achieved through years of successful raw feeding. I wanted nutrient-dense, highly bioavailable nutrition, with the added advantages of food safety, balanced vitamins/minerals, and a clinically backed probiotic—all areas where home-prepared raw diets can fall short. Purina Pro Plan stood out as a practical solution. With my background in laboratory science, I appreciate the clinical research and long-term trials produced by the Purina Institute, especially their work on cellular health, mitochondrial support, and lifespan outcomes. It offers modern, evidence-based nutrition without the risks of pathogen exposure or imbalance. My results have been exceptional. Our Labrador dam maintained peak condition through whelping, produced 14 strong, even puppies, and kept a healthy, glowing coat. The pups thrived from birth through weaning, and continue to live active, healthy lives in their new homes. A subsequent back-to-back litter delivered the same outstanding outcomes. Purina Pro Plan has given me the ease of a complete dry diet with the nutritional confidence and performance I expect from a high-level breeding program

ProPlan Performance Starter kept my beagle in top condition through her biggest litter yet! She has easily maintained a great weight, shiny coat, muscle tone, and an incredible milk supply. Super easy to use for weaning, rehydrates fast, and the puppies love it. Highly recommend!

WOW Schondara Schnauzers has recently started using this new product Performance Starter it not only keeps mum in good shape while in whelp but has bridged the gap when weaning my pups. It is so easy to use and both mum and pups thrive on this formulation. Well done Proplan for your ongoing support of breeders.