By harnessing the power of science, Pro Plan supports owners by providing the optimal nutrition for pets. For us, nutrition is the foundation for optimal health and wellbeing – and the starting point for an amazing life.
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Learn moreDescription:
Pro Plan LIVECLEAR has been formulated to reduce allergens in cat hair and dander by an average of 47%, with the outstanding nutrition and real chicken as the #1 ingredient your cat will love this food.
Key Benefits:
- No artificial colours, flavours or preservatives
- 100% complete and balanced nutrition
- Scientifically proven antioxidants for immune defence
- Nutrient blend for silky and glossy coat
- Nutrition to help support healthy joints and good mobility
- Unique nutrient blend to help promote healthy kidneys
Ingredients:
Chicken (dehydrated Chicken-natural glucosamine source, Chicken); brewers rice; whole grain wheat; corn protein; poultry oil; minerals, vitamins, amino acids, organic acids and flavours (including calcium, phosphorus, sodium, chloride, potassium, magnesium, manganese, copper, zinc, iron, iodine, selenium, vitamin A, vitamin B1, vitamin B2, vitamin B3, folic acid, vitamin B5, vitamin B6, vitamin B12, vitamin C, vitamin D, vitamin E, choline, arginine, taurine, pyrophosphates, beta-carotene, liver flavour); fish oil; dried egg product; dried Bacillus coagulans fermentation product; natural antioxidants.
Nutritional Analysis:
| Nutritional Composition | |
| Crude Protein | 36% |
| Crude Fat | 16% |
| Crude Fibre (max) | 3% |
| Calcium (min) | 1.2% |
| Phosphorus (min) | 1% |
| Vitamin A (min) | 10,000 IU/kg |
| Vitamin C (min) | 70 mg/kg |
| Vitamin E (min) | 540 IU/kg |
| Taurine (min) | 0.1% |
| Omega-3 Fatty Acids (min) | 0.6% |
| Omega-6 Fatty Acids (min) | 2% |
| Bacillus coagulans (min) | 1320 millions CFU/kg |
| Metabolizable Energy (ME) | 3.7 kcal/g |
Feeding Guidelines:
Always have fresh, clean water available
By choosing to feed your cat PRO PLAN you can be reassured that our tailored nutrition will have a positive impact on your cat’s long-term health and well-being. Although you will be keen to see the difference PRO PLAN can make in your cat, please allow 7 – 10 days to transition from their current food. This enables your cat’s digestive enzymes to gradually adapt to the change in ingredient and nutritional content, assisting with the proper digestion of the food and helping prevent stomach upsets. Each day, simply feed a little less of the previous food and a little more of PRO PLAN until you are feeding PRO PLAN exclusively.
| Cat Weight | Ideal Weight | Over Weight |
| 2kg | 26g | 21g |
| 3kg | 40g | 32g |
| 4kg | 53g | 42g |
| 5kg | 66g | 53g |
| 6kg | 79g | 63g |
| 6kg+ | Add 11g kibble for every 1kg | Add 10g kibble for every 1kg |
Pro Plan
Pro Plan offers optimal nutrition for an amazing life. We all want our cats to get the most from every moment of their lives, from exploring their enviroment to curling up in the sun.
Learn more about Pro Plan Food.
- Life Stage
- Adult
- Flavour
- Chicken
- Health Benefits
- Digestive Health, Skin & Coat Health, Bone & Joint Support, Dental Care, Urinary Tract Health
THE FIRST ALLERGEN-REDUCING CAT FOOD
Backed by more than a decade of research, Pro Plan® LiveClear™ is shown to safely and effectively reduce
allergens in cat hair and dander. Watch the video below to learn how it works.
THE JOURNEY TO LIVE CLEAR
All cats produce a common
allergen, Fel d 1, in their saliva
When cats eat Pro Plan® LiveClear™,
a key protein sourced from eggs
binds to the Fel d 1 and neutralises it
And when fed daily, Pro Plan® LiveClear™ significantly reduces the allergens in cat hair and dander.
Simply, and
safely
Pro Plan® LiveClear™ is a revolutionary cat food shown to reduce
the allergens in cat hair and dander by an average of
47% starting in the third week of daily feeding.
The Pro Plan® LiveClear™ Story
How did Purina discover the breakthrough behind
Pro Plan® LiveClear™? With passion, innovation, and more than a
decade of groundbreaking research.
Frequently Asked Questions
Pro Plan® LiveClear™ is unlike any other cat food on the market,
so you may have questions about it. Get answers to
common ones here.
MONEY BACK, GUARANTEED
At PURINA New Zealand we stand behind the quality of our pet foods.
We promise to deliver products to a very high standard, that cats and dogs will love. As part of this promise,
we offer a money back guarantee* on all PURINA cat or dog food brands. If your pet doesn’t love and thrive on the products
in any of our PURINA ranges we will provide you with a refund.
If you have any questions about your pet’s nutrition our New Zealand based PetCare Advice Team offers a
FREE service to help you better understand your pet and their needs.
Call 0800 PET VIP to contact a PURINA Pet Care Advisor today.
*Terms and Conditions apply when submitting a claim, click HERE to read more.
Reviews
5 out of 5 stars
Based on 2 customer ratings
"ProPlan"
Posted byJack Reedon12th Sep 2023Pricey. but worth it. It's for human cat dandruff allergies i think, but it works great for my cats 6 year allergies after over $2000 vet bills
"Proplan Liveclear"
Posted byHelen Skinneron23rd Mar 2022My 3 cats enjoy the biscuits which they can freely have. I bought them because of an skin allergy to their fur which has helped.