Description:
Primal food provides your dog with the best ingredients and taste for a satisfying meal. In addition to quality meats and vegetables sourced locally, each can contains NZ Green Lipped Mussel, Taurine & Co-EnzymeQ10 to benefit overall health.
Feed their wild side!
Key Benefits:
- High meat content is perfect for fussy eaters
- High digestibility means less waste
- Grain free formula promotes healthy skin & coat
- No fillers, artificial colours, flavours or preservatives
- Proudly made in New Zealand
Ingredients:
Chicken, peas, carrots, potato, stabiliser, vitamins and organic chelated minerals, omega oils (sunflower and flaxseed), NZ green lipped mussel, taurine, co-enzyme Q10.
Nutritional Analysis:
| Crude Protein min | 9% |
| Crude Fat min | 4.4% |
| Crude Fibre max | 0.5% |
| Crude Ash max | 3% |
| Moisture max | 79% |
Feeding Guidelines:
Feeding quantities vary according to age, size and activity level. Gradually introduce any new diet over a period of 4-5 days.
| Dog Weight | Cans |
| 2 - 3kg | 0.5 - 0.7 |
| 3 - 5kg | 0.7 - 1 |
| 5 - 10kg | 1 - 2 |
| 10 - 20kg | 2 - 3 |
- Life Stage
- Adult, Senior
- Breed Size
- Small, Medium, Large, Giant
- Flavour
- Chicken
- Special Diet
- Grain Free, High Protein
- Health Benefits
- Skin & Coat Health
- Country Of Origin
- New Zealand
- Categories
Reviews
"My dog (miniature poodle) loves this food! "
Posted byLynda Skinneron25th Sep 2025Always gets so excited when it's dinnertime ( food-driven dog). I tried him on the Primal Ocean Fish & Salmon which he also loved, but I didn't like the texture at all so went back to Chicken & Rice. He's a happy pup!
All orders are dispatched from Petdirect’s Auckland and Christchurch warehouses, offering fast, reliable delivery throughout New Zealand.
Standard Shipping
- Next working day delivery for most main centres
- 2 business days to regional areas
- 3 business days to rural addresses
Free shipping on orders $79.00 and over
Flat $5.90 delivery for smaller orders
Evening Express
This is ideal for urgent pet supply needs within the Auckland and Christchurch regions.
Available in eligible Auckland and Christchurch suburbs only.
- Same-day delivery if you order before 2pm Monday–Friday.
- Cost is $15.95 per order.
- Orders placed after 2pm or during weekends/public holidays will be delivered the next business evening.
- Eligible addresses can select evening express shipping at checkout.
See our shipping & delivery page for more information
You have 30 days to return products in original condition if you change your mind. Courier costs apply for change-of-mind returns.
If we made a mistake or your order is faulty or damaged, we’ll make it right — and cover the return shipping.
In-person returns are welcome at our Auckland store or Christchurch warehouse (by appointment).
See our full returns & refunds policy for more detail