NRG+ Pure Gold Blend Beef Freeze Dried Cat Food
by NRG+
Learn moreDescription:
NRG+ Pure Gold Blend Beef Freeze-Dried Cat Food is crafted from premium grass-fed beef and nutrient-packed meat organs, enhanced with essential taurine.
Gently freeze-dried to preserve natural flavour and nutrients, it contains no fillers or artificial additives—just pure, protein-packed ingredients your cat will love. Clean, balanced recipes you can trust, backed by science in every bite.
NRG+ recipes are developed in consultation with a PhD-qualified pet nutritionist and formulated with our signature Pure Gold Blend - a powerful mix of premium functional ingredients including marine collagen, green shell mussel, prebiotics, probiotics and DHA. Carefully selected to support whole body wellness; optimal digestion and gut health, joints, immunity, cognitive/brain function, healthy skin and a shiny coat.
We keep it simple and natural: locally sourced New Zealand meat and seafood, including nutrient-dense organs like liver and heart, with superfoods all chosen for their bioavailability and natural health benefits.
Simple to serve, delicious to eat – clean, honest nutrition to keep tails wagging and whiskers twitching.
Key Benefits:
- Pure Gold Blend with Beef is a single-source protein diet, great for pets with allergies.
- Over 93% New Zealand premium beef meat and organs.
- 4% vitamins, minerals & Pure Gold Blend, 1.8% omega fatty acids.
- Unique Pure Gold Blend to support joints, gut, skin and coat, brain, eyes, heart and immunity.
- Versatile use - feed as a treat, tasty topper or complete food. Build your perfect bowl - feed whole, crumble or rehydrate!
- Formulated by a PhD qualified animal nutritionist.
- No grains, fillers, or synthetic additives.
- Straight from Aotearoa to the Bowl, proudly New Zealand owned and operated.
Guaranteed Analysis:
| Guaranteed Analysis | |
|---|---|
| Protein (min) | 29% |
| Fat (min) | 28% |
| Moisture (max) | 5% |
| Crude Fibre (max) | 5% |
| Calorie Content (kcal ME/kg) | 5880 |
Ingredients:
Beef meat, beef kidney, beef tripe, beef heart, beef liver, vitamins and minerals (potassium, choline, calcium carbonate, taurine, iron, zinc, vitamin E, niacin, copper, selenium, antioxidant, manganese, Vitamin B12, Vitamin A, Vitamin B5, Vitamin B1, Vitamin B2, Vitamin B6, iodine, folic acid, biotin, Vitamin D, Vitamin K), sunflower oil, yeast, flaxseed meal, DHA, marine collagen, green shell mussel, antioxidant, prebiotic, probiotic.
Feeding Guidelines:
If feeding as a topper or treat, adjust daily calorie intake accordingly.
Individual dietary needs vary depending upon size, age, breed, activity level and environment. Monitor your pet's condition and consult with your vet as required.
Make sure to always have fresh water available.
| Bodyweight | Cups (dried) |
|---|---|
| 2kg | ¼ - ½ |
| 3kg | ½ |
| 4kg | ½ - ¾ |
| 5kg | ½ - ¾ |
| 6kg+ | ¾+ |
| *Standard measuring cup (70g) | |
NRG+
Premium Pet Nutrition Backed By Science And Nature
At NRG Plus, we're a family-owned business passionate about helping pets thrive. Our premium range of freeze-dried food, supplements, treats, and meat bites for dogs and cats is crafted in collaboration with a PhD-qualified animal nutritionist. Every product features our signature Pure Gold Blend – a powerful mix of functional ingredients designed to support digestion, immunity, joint health, cognitive function, and a shiny skin and coat.
We keep it simple and natural: locally sourced New Zealand meat and seafood, including nutrient-dense organs like liver and heart – with no grains, fillers, or synthetic additives. Just clean, balanced nutrition you can trust, backed by science in every bite.
We’re dedicated to clean, honest nutrition for your pets. Our premium freeze-dried food, treats, supplements, and meat bites are crafted using only the finest New Zealand meat and seafood – with no fillers and no fuss.
As a second-generation family-owned business based in Taranaki, New Zealand, we’re proud to source locally. From lush pastures to pristine oceans, New Zealand produces some of the world’s best food sources, so your pets can enjoy lamb, beef, chicken, and fish as nature intended.
The NRG+ Story
STARTED IN 1997
NRG Plus began in 1997 with one goal in mind - supporting the health of working farm dogs with a single, effective supplement. Since then, we’ve grown with purpose, evolving our range to include nutrient-rich freeze-dried treats and balanced meals, proudly made in New Zealand and now shared with pets around the world.
As pet nutrition continues to advance so do we - continuing to create science-led formulations that support modern pet health and wellbeing.
The NRG+ Family
LED BY PASSION
The NRG team brings years of expertise and hands-on experience in the pet industry and takes a practical, down-to-earth approach to animal wellbeing. Their mission is simple: to provide pet owners with the kind of high-quality nutrition they’d choose for their own pets.
Proudly New Zealand owned and operated, NRG Plus is trusted by breeders, retailers, and pet owners nationwide.
- Life Stage
- Adult, Senior
- Flavour
- Beef
- Special Diet
- Grain Free, High Protein, Limited Ingredients
- Country Of Origin
- New Zealand
- Texture
- Freeze Dried, Rehydratable
- Categories
All orders are dispatched from Petdirect’s Auckland and Christchurch warehouses, offering fast, reliable delivery throughout New Zealand.
Standard Shipping
- Next working day delivery for most main centres
- 2 business days to regional areas
- 3 business days to rural addresses
Free shipping on orders $79.00 and over
Flat $5.90 delivery for smaller orders
Evening Express
This is ideal for urgent pet supply needs within the Auckland and Christchurch regions.
Available in eligible Auckland and Christchurch suburbs only.
- Same-day delivery if you order before 2pm Monday–Friday.
- Cost is $15.95 per order.
- Orders placed after 2pm or during weekends/public holidays will be delivered the next business evening.
- Eligible addresses can select evening express shipping at checkout.
See our shipping & delivery page for more information
You have 30 days to return products in original condition if you change your mind. Courier costs apply for change-of-mind returns.
If we made a mistake or your order is faulty or damaged, we’ll make it right — and cover the return shipping.
In-person returns are welcome at our Auckland store or Christchurch warehouse (by appointment).
See our full returns & refunds policy for more detail