NOW FRESH Grain Free Adult dog food recipe is made with 100% FRESH turkey, salmon, duck & 100% fresh omega 3 & 6 oils from coconut and canola. NOW Fresh is minimally processed to retain more nutrients & flavour.
Formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient profiles for maintenance.
Your pet deserves only the best. That’s why Petcurean selects the highest quality, healthiest, least processed, and of course the most flavourful ingredients available from their trusted network of local farmers and producers.
Here is a full list of the ingredients used in this recipe: De-boned turkey, potatoes, peas, whole dried egg, potato flour, pea fiber, flaxseed, apples, natural flavor, canola oil (preserved with mixed tocopherols), de-boned salmon, de-boned duck, calcium carbonate, monocalcium phosphate, coconut oil (preserved with mixed tocopherols), alfalfa, tomato, carrots, pumpkin, sweet potatoes, squash, bananas, blueberries, cranberries, blackberries, pomegranate, papayas, lentils, broccoli, cottage cheese, sodium chloride, dried chicory root, choline chloride, vitamins (vitamin E supplement, L-ascorbyl-2-polyphosphate (a source of vitamin C), niacin, d-calcium pantothenate, vitamin A supplement, thiamine mononitrate, riboflavin, beta-carotene, vitamin B12 supplement, biotin, pyridoxine hydrochloride, vitamin D3 supplement, folic acid.), minerals (ferrous sulfate, zinc proteinate, iron proteinate, selenium yeast, zinc oxide, copper sulfate, manganese proteinate, copper proteinate, manganous oxide, calcium iodate.), taurine, dried Lactobacillus acidophilus fermentation product, dried Enterococcus faecium fermentation product, DL-methionine, L-lysine, potassium chloride, yucca schidigera extract, L-carnitine, dried rosemary.
| Crude Protein (min) | 26% |
| Crude Fat (min) | 16% |
| Crude Fibre (max) | 4% |
| Moisture (max) | 10% |
| Calcium (min) | 1.1% |
| Phosphorus (min) | 0.7% |
| *Omega 6 (min) | 2.5% |
| *Omega 3 (min) | 0.9% |
Microorganisms (min) 198,000,000 CFU/kg (Lactobacillus acidophilus, Enterococcus faecium).
* not recognised as an essential nutrient by the A.A.F.C.O. dog food nutrient profile
NOW FRESH™ Grain Free Adult dog recipe is formulated to meet the nutritional levels established by the AAF
| Dog Weight | Weight Maintenance |
| 1 - 4.5kg | 1/4 - 1 Cup (30-102g) per day |
| 4.5 - 11.4kg | 1 - 2 Cups (102-202g) per day |
| 11.4 - 23kg | 2 - 3 Cups (202-340g) per day |
| 23 - 34kg | 3 - 4 1/4 Cups (340-461g) per day |
| 34 - 45kg | 4 1/4 - 5 1/4 Cups (461-571g) per day |
| 45 - 57kg | 5 1/4 - 6 1/4 Cups (571-676g) per day |
ME (calculated) = 3670 kcal/kg or 404 kcal/cup (250 ml)
The amount of food your dog needs will vary depending on breed, activity level, age and climate. Use our feeding chart as a guide, adjusting the quantity fed to achieve your dog’s ideal weight. We suggest feeding twice a day, puppies more often. Provide fresh, clean water at all times. Regular exercise will help maintain a healthy body weight. Pregnant/lactating females: increase intake by 50%.
My poor pup had suffered with undiagnosed Giardia for over a year and this wrecked her digestive system. During that time I tried almost every brand of dog food. She just couldn’t tolerate any kibble as it’s hard as rock and most use meals. The ground bone in meal really aggravated her stomach. Now Fresh is a high quality dog food. The only thing in there I wasn’t happy about was canola oil but all the other great quality ingredients outweighed the small amount of that. So far she keeps wanting to eat it and shows no discomfort afterwards. Absolutely recommend for anyone and especially for people with dogs that are suffering with digestive issues.
All orders are dispatched from Petdirect’s Auckland and Christchurch warehouses, offering fast, reliable delivery throughout New Zealand.
Free shipping on orders $79.00 and over
Flat $5.90 delivery for smaller orders
This is ideal for urgent pet supply needs within the Auckland and Christchurch regions.
Available in eligible Auckland and Christchurch suburbs only.
See our shipping & delivery page for more information
You have 30 days to return products in original condition if you change your mind. Courier costs apply for change-of-mind returns.
If we made a mistake or your order is faulty or damaged, we’ll make it right — and cover the return shipping.
In-person returns are welcome at our Auckland store or Christchurch warehouse (by appointment).
See our full returns & refunds policy for more detail