Now Fresh Grain Free Adult Dry Dog Food - Petdirect
Save up to 25% with Autodeliver*
My store:
Select store

Now Fresh Grain Free Adult Dry Dog Food

by Now Fresh
Shop now, pay later with Afterpay Learn more

Description:

NOW FRESH Grain Free Adult dog food recipe is made with 100% FRESH turkey, salmon, duck & 100% fresh omega 3 & 6 oils from coconut and canola. NOW Fresh is minimally processed to retain more nutrients & flavour.

Key Benefits:

  • 100% grain free & gluten free
  • Balanced proteins & fats to support an active lifestyle 
  • Omega oils to promote skin & coat health 
  • Pre & probiotics to aid with digestive health 
  • Antioxidants to support increased immunity 
  • Wholesome berries, fruits and herbs such as broccoli, peas, blueberries, pumpkin, spinach, kelp, cranberries, alfalfa sprouts, lentils, and more
  • NO beef, wheat, corn or soy 
  • NO rendered meals, by-products or artificial preservatives

Formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient profiles for maintenance.

Ingredients:

Your pet deserves only the best. That’s why Petcurean selects the highest quality, healthiest, least processed, and of course the most flavourful ingredients available from their trusted network of local farmers and producers.

Here is a full list of the ingredients used in this recipe: De-boned turkey, potatoes, peas, whole dried egg, potato flour, pea fiber, flaxseed, apples, natural flavor, canola oil (preserved with mixed tocopherols), de-boned salmon, de-boned duck, calcium carbonate, monocalcium phosphate, coconut oil (preserved with mixed tocopherols), alfalfa, tomato, carrots, pumpkin, sweet potatoes, squash, bananas, blueberries, cranberries, blackberries, pomegranate, papayas, lentils, broccoli, cottage cheese, sodium chloride, dried chicory root, choline chloride, vitamins (vitamin E supplement, L-ascorbyl-2-polyphosphate (a source of vitamin C), niacin, d-calcium pantothenate, vitamin A supplement, thiamine mononitrate, riboflavin, beta-carotene, vitamin B12 supplement, biotin, pyridoxine hydrochloride, vitamin D3 supplement, folic acid.), minerals (ferrous sulfate, zinc proteinate, iron proteinate, selenium yeast, zinc oxide, copper sulfate, manganese proteinate, copper proteinate, manganous oxide, calcium iodate.), taurine, dried Lactobacillus acidophilus fermentation product, dried Enterococcus faecium fermentation product, DL-methionine, L-lysine, potassium chloride, yucca schidigera extract, L-carnitine, dried rosemary.

Nutritional Analysis:

Crude Protein (min) 26%
Crude Fat (min) 16%
Crude Fibre (max) 4%
Moisture (max) 10%
Calcium (min) 1.1%
Phosphorus (min) 0.7%
*Omega 6 (min) 2.5%
*Omega 3 (min) 0.9%

Microorganisms (min) 198,000,000 CFU/kg (Lactobacillus acidophilus, Enterococcus faecium).

* not recognised as an essential nutrient by the A.A.F.C.O. dog food nutrient profile

NOW FRESH™ Grain Free Adult dog recipe is formulated to meet the nutritional levels established by the AAF

Feeding Guidelines:

Dog Weight Weight Maintenance
1 - 4.5kg  1/4 - 1 Cup (30-102g) per day
4.5 - 11.4kg 1 - 2 Cups (102-202g) per day
11.4 - 23kg  2 - 3 Cups (202-340g) per day
23 - 34kg   3 - 4 1/4 Cups (340-461g) per day
34 - 45kg 4 1/4 - 5 1/4 Cups (461-571g) per day
45 - 57kg   5 1/4 - 6 1/4 Cups (571-676g) per day

ME (calculated) = 3670 kcal/kg or 404 kcal/cup (250 ml)

The amount of food your dog needs will vary depending on breed, activity level, age and climate. Use our feeding chart as a guide, adjusting the quantity fed to achieve your dog’s ideal weight. We suggest feeding twice a day, puppies more often. Provide fresh, clean water at all times. Regular exercise will help maintain a healthy body weight. Pregnant/lactating females: increase intake by 50%.

Life Stage
Adult
Breed Size
Medium
Flavour
Turkey, Salmon, Duck
Special Diet
Grain Free
Health Benefits
Skin & Coat Health, Digestive & Gut Health
Categories

Reviews

5 out of 5 stars
Based on 1 customer ratings
  • "I would give 10 stars if I could. "
    Posted byViolet Hillon18th Aug 2025

    My poor pup had suffered with undiagnosed Giardia for over a year and this wrecked her digestive system. During that time I tried almost every brand of dog food. She just couldn’t tolerate any kibble as it’s hard as rock and most use meals. The ground bone in meal really aggravated her stomach. Now Fresh is a high quality dog food. The only thing in there I wasn’t happy about was canola oil but all the other great quality ingredients outweighed the small amount of that. So far she keeps wanting to eat it and shows no discomfort afterwards. Absolutely recommend for anyone and especially for people with dogs that are suffering with digestive issues.

All orders are dispatched from Petdirect’s Auckland and Christchurch warehouses, offering fast, reliable delivery throughout New Zealand.

Standard Shipping
  • Next working day delivery for most main centres
  • 2 business days to regional areas
  • 3 business days to rural addresses

Free shipping on orders $79.00 and over
Flat $5.90 delivery for smaller orders

Evening Express

This is ideal for urgent pet supply needs within the Auckland and Christchurch regions.

Available in eligible Auckland and Christchurch suburbs only.

  • Same-day delivery if you order before 2pm Monday–Friday.
  • Cost is $15.95 per order.
  • Orders placed after 2pm or during weekends/public holidays will be delivered the next business evening.
  • Eligible addresses can select evening express shipping at checkout.

See our shipping & delivery page for more information

You have 30 days to return products in original condition if you change your mind. Courier costs apply for change-of-mind returns.

If we made a mistake or your order is faulty or damaged, we’ll make it right — and cover the return shipping.

In-person returns are welcome at our Auckland store or Christchurch warehouse (by appointment).

See our full returns & refunds policy for more detail