Finely crafted. Wonderfully balanced. Real ingredients. Real food.
Hypro Premium Grain Free with Real Chicken is specially formulated to help maintain the health and well-being of adult cats. Crafted from carefully selected superfoods and 100% real, local Australian meat, making it nutritionally aligned to the flavour and aroma of your cat’s natural diet - offering a high level of palatability and enjoyment. Made with quality meat, healthy fats and oils, vitamins and minerals with NO artificial colours or flavours, our recipes are cooked in small batches for ultimate freshness & taste.
Our Grain Free recipes use ingredients like peas, chickpeas, lentils and potatoes in place of common carbohydrate and fibre sources such as rice, barley or oats found in other diets. This ensures your pet will still have plenty of energy to power every adventure ahead!
With the best interests at heart for our pet companions, Hypro Premium was developed to enhance quality of life with naturally nourishing, real food that is finely crafted, wonderfully balanced with real ingredients.
Proudly 100% Australian made and owned, using locally sourced Australian ingredients, from Australian farmers.
Chicken meal, Faba beans, Chickpeas, Chicken fat with mixed tocopherols & rosemary extract, Chicken gravy, Vitamins & minerals (including calcium, phosphorus, potassium, magnesium, iron, copper, manganese, zinc, iodine, selenium, Vitamins A, C, D3, E, K3, B1, B2, B3, B5, B6, B9, B12, biotin, choline), Beet pulp, Salt, Sunflower oil, Flaxseed oil, Fish oil, Chicory extract, Coconut oil, Egg powder, Taurine, DL Methionine, Sweet potato, Carrot, Spinach, Yucca extract, Emu oil, Kelp powder, Broccoli, Tomato, Apple, Almond flour, Cranberry extract, Blueberry, Rosemary, Parsley, Turmeric, Green tea.
| Guaranteed Composition | |
|---|---|
| Crude Protein | 35% |
| Crude Fat | 14% |
| Carbohydrate (max.) | 30% |
| Calcium (min.) | 1.0% |
| Phosphorus (min.) | 0.8% |
| Omega 6 (min.) | 3.0% |
| Omega 3 (min.) | 0.5% |
| Metabolisable Energy ME | 380 kcal/100g |
Hypro Premium Cat Chicken is formulated to meet the nutritional levels established by AAFCO Cat Food nutrient profiles for adult maintenance.
Adjust feeding amounts as necessary to maintain optimal weight.
Always ensure clean fresh water is available for your cat.
Suitable for: Adult Cats. All Breeds. All Sizes.
| Daily Feeding Guide | ||
|---|---|---|
| Cat Weight | Grams/Day | Cups/Day |
| 2kg | 40g | 1/3 |
| 3kg | 60g | 1/2 |
| 4kg | 70g | 2/3 |
| 5kg | 90g | 3/4 |
| 6kg | 100g | 3/4 |
| 7kg | 110g | 1 |
| *1 metric cup (250ml) = approximately 120g | ||
How to Switch to Hypro Premium
Cats have delicate digestive systems, and a sudden alteration in their diet can lead to discomfort or even health issues. The process of changing your cat’s food should be gradual and carefully managed to avoid gastrointestinal upset, such as vomiting, diarrhoea, and constipation. Moreover, cats are creatures of habit and may be reluctant or even refuse to eat an unfamiliar food if it’s introduced too quickly, making the transition process even more critical.
Transitioning your cat to a new food should take place gradually over a period of 7-10 days. Here’s a simple step-by-step process:
During this period, observe your cat for any signs of digestive upset or refusal to eat and adjust the pace of changing your cat’s food accordingly. If issues persist, consult your veterinarian.
For cats that suffer from food allergies, gastrointestinal issues, or those that are prone to stomach upsets, the transition process can be extended to two weeks to give their system more time to adjust.
With best interests at heart for our pet companions, Hypro Premium was developed to enhance quality of life with naturally nourishing, real food that is finely crafted, wonderfully balanced with real ingredients.
Our products are Australian made, using locally sourced Australian ingredients, from Australian farmers. With zero compromise on quality, we provide Australian made, real and natural ingredients sourced right here from our backyard. Our pet nutritionist works on balanced, holistic formulas so you can rest assured your pet is getting the best nutrition and care.
Hypro Premium is proudly owned by an Australian family of pet lovers. Surrounded by farming and fresh produce, our state-of-the-art facility is nestled at the heart of the Hawkesbury Valley, the historical food bowl that’s been serving Australians since 1794. Our gourmet recipes are produced locally, right here in this big river country of the Greater Blue Mountains.
Quality Assurance
At Hypro, we only make products that meet and exceed our high levels of quality & safety.
Pet Experts
Our passion for 100% Australian made pet nutrition plays a crucial role in the creation of our range.
Quality & Safety
We own and run operations in all of the facilities in which our dry food is made.
Standards
Our range exceeds industry standards and is completely sourced here in Australia.
Health & Well-being
The well-being of the pets we feed is at the centre of everything we do.
All orders are dispatched from Petdirect’s Auckland and Christchurch warehouses, offering fast, reliable delivery throughout New Zealand.
Free shipping on orders $79.00 and over
Flat $5.90 delivery for smaller orders
This is ideal for urgent pet supply needs within the Auckland and Christchurch regions.
Available in eligible Auckland and Christchurch suburbs only.
See our shipping & delivery page for more information
You have 30 days to return products in original condition if you change your mind. Courier costs apply for change-of-mind returns.
If we made a mistake or your order is faulty or damaged, we’ll make it right — and cover the return shipping.
In-person returns are welcome at our Auckland store or Christchurch warehouse (by appointment).
See our full returns & refunds policy for more detail