Welcome to the 2025 Petdirect Pet Census!

At Petdirect, we know that pets are more than just animals - they’re family, best friends, and, sometimes, our closest confidants. With this Pet Census, we’re diving into the unique bond Kiwis share with their pets. From quirky habits to heartwarming routines, this is your chance to tell us what life with your furry (or feathered!) friends truly looks like.

Whether your cat reigns supreme over your bed, your dog has you known by name at the local park, or your latest rescue has stolen your heart (and your favorite spot on the couch), we want to hear all about it. This census explores the heart of pet ownership in New Zealand - everything from sleeping arrangements and pet-friendly spaces to the all-important snack rituals.

By taking part, you’re not just helping us create a snapshot of Kiwi pet life—you’re also helping us improve our pet care services. Plus, when you complete the census, you’ll go in the draw to win a year’s worth of Royal Canin pet food.

So grab a coffee, cuddle up with your pet, and let’s get started! After all, when it comes to understanding pets, nobody gets it like Petdirect.

Terms and conditions apply.