Most dog owners want to keep their dogs happier and healthier for longer, and what goes in the bowl plays a big part.
Dry and canned pet food can be convenient, but many pet parents are now looking for fresher, less processed options that support long-term wellbeing. Fresh raw food has great health benefits, but let's be honest: raw feeding can feel overwhelming. Many dog owners are interested in raw feeding, but don't always have the time or confidence to manage planning, portioning and prep.
Now ZooperBowl has created a solution - nutritionally balanced raw meals, in a simple single serve. No separate ingredients, no tricky mixing ratios, and no messy business. ZooperBowl gives raw-curious dog owners a simpler way to feed real food with confidence.
Whether you're new to raw feeding or already feeding raw and looking for a simpler option, here's everything you need to know about ZooperBowl and how it could fit into your dog's feeding routine.
Why more NZ Dog Owners are choosing Raw Feeding
Raw feeding focuses on minimally processed, nutrient-dense ingredients such as meat, bone, organs, fruits and vegetables. For many pet parents, it offers a way to feed real food that is closer to what dogs are naturally designed to eat.
A well-formulated raw diet can support overall health, including healthy digestion, strong body condition, skin and coat health, and everyday vitality. Raw meals are also often highly palatable, making them appealing for dogs who can be selective about taste or texture.
The challenge is that raw feeding can feel complicated. Balancing ingredients, managing portions and knowing what to include can be overwhelming, especially for owners new to the category. ZooperBowl has been created to make raw feeding simpler, with complete and balanced meals that are ready to serve.
What Makes ZooperBowl Different?
Feeding ZooperBowl is delightfully easy. With 200g individually sealed pouches, defrosting is as quick as taking out what your dog needs for their next meal. Mealtime becomes as simple as peel -> bowl -> serve.
Developed by a Companion Animal Nutritionist, ZooperBowl is Complete & Balanced to AAFCO standards for adult life stages. No ratios, mixing or supplements required. It's everything your dog needs for power-packed nutrition.
Both ZooperBowl recipes have a strong base of high quality, New Zealand sourced meat, bone and organs - as all good raw diets should! But they haven't stopped there, selecting superfoods for their health-giving properties and ensuring nutritional balance.
ZooperBowl can also be introduced gradually. Start with a few meals a week, use it as a simple raw option when life gets busy, or transition over several days as part of your dog's everyday feeding routine.
Meet ZooperBowl's Complete Raw Diet for Dogs: Beef, Chicken & Fish
If your dog is fussy on taste and texture, the ZooperBowl Complete recipe is designed with familiar, highly palatable proteins that many dogs already enjoy. Raw is well known to be a highly palatable category, and beef, chicken & fish are some of the most popular proteins for fussy eaters.
The ZooperBowl Complete recipe is formulated with 90% high quality meat, bone and organs and 10% nutrient packed fruit, vegetables, supplements and vital nutrients. The recipe has no grains, additives or preservatives, only what your dog needs for a long and healthy life.
The recipe also features superfoods such as omega-3-packed fish, sourced from New Zealand waters, to support glossy coats and healthy joints. Green tripe provides natural enzymes to support healthy digestion, while blueberries add antioxidants and vitamins to support your dog's natural defences. ZooperBowl's whole bowl health focus ensures these are great quality, real ingredients, that you can actually see in your dog's bowl.
ZooperBowl's Complete Raw Diet for Dogs is a premium meal for healthy adult dogs. It's a simple first step for owners who want to feed real raw food, without having to build a raw diet from scratch.
Meet ZooperBowl's Complete Hypoallergenic Raw Diet for Dogs: Lamb, Veal & Fish
Skin and digestive sensitivities are often linked to proteins commonly used in commercial pet foods. Raw feeding can be a great category in which owners can select the specific ingredients that suit their pet's needs.
The ZooperBowl Hypoallergenic recipe is formulated with lamb, veal and fish, providing an alternative option for dogs with sensitivities to commonly used proteins such as beef, chicken or pork. It's great in situations where you have identified a particular trigger for your dog (for example chicken) that you'd like to avoid with one simple recipe.
The ZooperBowl Hypoallergenic recipe is formulated with 85% high quality New Zealand meat, bone and organs and 15% fruit, vegetables, supplements and vital nutrients. This recipe also includes added bone broth, to help support digestion. There are no grains, additives or preservatives.
Some of the stand out superfoods in this recipe include the milk-fed veal, a novel protein that's both lean and gentle on digestion. A small but punchy addition of liver, rich in vitamin A, iron and B vitamins. Hempseed oil brings a boost of omega 3, 6 & GLA to support healthy skin and coats.
ZooperBowl's Complete Hypoallergenic Raw Diet for Dogs is a gentle, complete meal for adult dogs tailored to provide extra gut support and suited to specific dietary sensitivities.
Which ZooperBowl recipe should you choose?
Choose ZooperBowl Complete: Beef, Chicken & Fish if you want a simple, complete raw meal for everyday feeding, made with familiar proteins dogs love.
Choose ZooperBowl Hypoallergenic: Lamb, Veal & Fish if you're looking to minimise potential protein triggers, or avoid known sensitivities for your dog such as chicken, beef or pork.
Frequently Asked Questions
Can you rotate between the recipes?
If you have a healthy adult dog which tends to love all flavours, it's a great idea to rotate the recipes to provide variety and keep meal time interesting.
However, if your dog does best on one flavour or has known sensitivities, both recipes are formulated to provide all the nutrients your dog needs in a single meal.
Is ZooperBowl a complete diet?
Yes, both ZooperBowl recipes are formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for Maintenance. As these are soft meals, ZooperBowl does recommend appropriately sized chews are included in the diet to support dental health.
What's in the box?
Each box of ZooperBowl contains 1.6kg of raw food for your dog. This is broken down into 8 200g easy-peel portions, designed to make meal times a breeze.
How many portions will my dog need?
Each portion is 200g, but daily feeding amounts depend on your dog's size, activity level and body condition. Please use the feeding table on the packaging as a guide, adjusting as necessary to maintain your dog's ideal body condition.
How should I transition to ZooperBowl?
Transition gradually by mixing with the pet's current food over several days, increasing the ZooperBowl proportion each day.
Where are the ZooperBowl ingredients sourced?
All the meat products used in the ZooperBowl recipes are New Zealand grown and ethically sourced for the best possible quality. There are no meat meals or rendered meats.
Can I feed this to my puppy?
ZooperBowl recipes meet AAFCO nutrient regulations for Adult life-stages. While these can be an appropriate addition to your puppies diet, they should not be fed as a complete diet until your dog is full grown.
How is veal different from beef?
Milk-fed veal is younger and typically has a different macronutrient profile compared to grass-fed beef. As a lean protein, it tends to be gentler and easier for the stomach to break down. Because veal is not commonly used in commercial pet food in the same way chicken, beef and pork are, it is more likely to be novel to a dog's digestive system.
As with all sensitivities and diet changes, it is important to introduce new foods carefully and tailor the diet to the individual pet's needs.
Is the packaging recyclable?
Our pouches are soft plastics recyclable, and the boxes can go in your normal recycling bin.
Where is ZooperBowl manufactured?
ZooperBowl is manufactured in Auckland, New Zealand.
Explore the ZooperBowl Range
Whether you're new to raw feeding or looking for a simpler way to feed real food, ZooperBowl makes it easy to serve complete raw nutrition in every bowl.
Find the ZooperBowl recipes in-store now at your local Petdirect.