What Is Adaptil? Your Complete Guide to This Dog Calming Support
As caring Kiwi pet parents, we always want to help our dogs feel safe, calm, and happy — especially when life gets a little ruff (think firework nights, vet visits, or car rides). If your fur buddy struggles with anxiety or stress, you may have heard of Adaptil. So what exactly is it? And how can it support your pup’s wellbeing? Read on to find out how this science-backed calming aid can make a difference.
What Is Adaptil And How Does It Work?
Adaptil is a clinically supported product designed to help dogs feel calm and secure. It mimics the natural “appeasing pheromone” released by mother dogs to comfort and reassure their puppies. This synthetic version helps reduce signs of stress in dogs of all ages — from bouncy pups to golden oldies.
The pheromone is odourless, so you won’t notice it, but your dog’s clever little nose will. When used as directed, Adaptil can help ease anxiety caused by loud noises, travel, separation, or changes in the home environment — a great go-to if your pup stresses out during storms, fireworks, or vet visits.
Types Of Adaptil Products
There are several ways to help your pooch feel better with Adaptil, each suited to different environments and lifestyles:
- Adaptil Diffuser: Ideal for use in one room where your dog spends most of their time. The diffuser plugs into a power point and lasts around 30 days.
- Adaptil Spray: Great for on-the-go uses like travel crates, car trips, or even visits to new places.
- Adaptil Collar: A wearable solution that releases the calming pheromone continuously wherever your dog goes. Perfect for active dogs or travel adventures.
All options are available from trusted brands, including Adaptil directly at Petdirect — and yep, you're covered for both puppies and adult dogs.
When Should I Use Adaptil For My Dog?
There are lots of situations where using Adaptil can make a big difference to your dog’s emotional wellbeing:
- Separation anxiety – try Adaptil when your dog is home alone
- Noise phobias – such as fireworks, storms or loud vehicles
- Travelling – perfect for car rides and especially handy during holidays
- Vet visits or grooming appointments
- Adoption or moving to a new home
- Welcoming a new family member (human or pet!)
It’s also worth exploring other calming essentials for anxious dogs, which can work well alongside Adaptil to support overall wellbeing.
Is Adaptil Safe For All Dogs?
Yes, when used as instructed, Adaptil is considered safe for dogs of all ages and breeds. It’s drug-free and doesn’t sedate your dog — instead, it helps them feel naturally more at ease. However, if your pup shows extreme behaviour changes or signs of distress, it’s always a good idea to have a chat with your vet.
Because Adaptil is formulated with natural behaviour in mind, it’s also a gentle option to consider alongside lifestyle adjustments, enrichment toys, or other dog anxiety & calming care products.
How Long Does Adaptil Take To Work?
Every dog is a little different — some may start to feel calmer within hours or days, while for others it may take up to a week or more. It’s best to use Adaptil proactively, especially in advance of any known stressful event. For example, if you know fireworks season is coming, start using Adaptil a few days prior to help ease the build-up of anxiety.
For long-term support, products like the diffuser or collar can be used continuously. You can pair them with consistent routines, positive reinforcement training, or even some delicious treats as rewards for relaxed behaviour.
We Get Pet — And We Get Pet Anxiety
At Petdirect, we know every tail wag and woof has a story. If your dog struggles with changes or gets spooked easily, you’re not alone — and there are ways to help. We stock a wide range of pet health supplements and calming tools that are designed with your pet’s wellbeing in mind.
Plus, with our range of Autodeliver options, you can keep essentials like Adaptil coming regularly — so pet stress management never slips off your to-do list. Just another way we help you take the best care of your furry family members.
Helping Your Dog Feel At Peace
Whether it’s car rides, crate time, or visitors at the door, Adaptil can be a calming companion for your dog during life’s more stressful moments. By mimicking natural comforting signals, it offers gentle, non-sedative support for pups big and small.
Explore the full range of Adaptil products at Petdirect and help your dog feel calmer, more confident, and ready to face the world head-first (or nose-first!).
And don’t forget, you can enjoy member-only perks through our Pet Perks programme, and you can collect Airpoints on every purchase too.