Great Value Pet Supplies NZ | Petdirect Great Value Brands
When it comes to caring for our four-legged companions, Kiwi pet parents want the best — and they want it at a fair price. That’s exactly why savvy shoppers across New Zealand are choosing Petdirect great value brands that are designed to deliver everyday value without compromising on quality. Whether you’ve got a fun-loving floof, a picky purrer, or a whole furry family, you’ll find quality pet supplies in NZ that meet your needs without stretching your budget. Let’s explore how Petdirect exclusive brands deliver big on value, quality, and tail-wagging satisfaction.
Why Great Value Brands Deliver Exceptional Value
At Petdirect, we get pet — and we know that all pet parents want to give their furry friends the best. Our exclusive brands are carefully curated to meet high-quality standards while offering unbeatable prices. Because these brands are developed specifically for Petdirect customers, we’re able to focus on what matters most: reliable quality, practical design, and great value for Kiwi pet parents.
- Everyday essentials designed to deliver consistent value
- Quality you can count on, trusted by NZ pet parents
- Access to great-value products you won’t find elsewhere
From nutritious pet food to playtime favourites, Petdirect’s exclusive brands make it easy to care for your pet without compromise.
Trusted Everyday Essentials From Petdirect Great Value Brands
Whether you're shopping for a playful pup or a snoozin’ senior cat, our exclusive range has something special for every pet. From daily must-haves to smart solutions for home, travel, and play, Petdirect great value brands offer practical products that support real pet life at an accessible price point.
- M-PETS — A wide range of everyday dog and cat essentials, from toys and bowls to grooming tools, feeding accessories, and training must-haves, all designed for practical, affordable pet care.
- Pup & Purr — Comfort-focused products including bedding, mats, toys, and scratchers, offering cosy, functional designs for both dogs and cats.
- Coco & Cooper — Stylish yet practical dog and cat beds and toys, with a focus on comfort, durability, and calm, neutral design that suits modern homes.
- Tidy Tails — Smart litter solutions designed to make everyday cat care easier, including odour-controlling trays built for durability and hygiene.
These ranges are perfect for building a pet care routine that doesn’t sacrifice quality for cost. To see what’s new, check out our latest arrivals.
Affordable Everyday Care Without Compromise
We know good nutrition is the cornerstone of a happy, healthy life. That’s why Petdirect's great value food and litter brands focus on straightforward, high-quality essentials that deliver real value for everyday care.
- Calibre delivers reliable, great-value cat litter options, including clumping, crystal, paper, and tofu formats, giving cat owners practical choices for odour control, absorbency, and easy clean-up.
- Wild Paw offers nutrient-rich dry dog food options, developed to support active, everyday dogs with simple, high-quality formulations at an accessible price point.
By focusing on the essentials and avoiding unnecessary extras, these brands help pet parents feed and care for their pets with confidence and consistency.
Smart Savings For Every Pet Parent
Stretching your pet budget doesn’t mean cutting corners. With our Great Value Essentials collection, you can stock up on everything your pet needs — from toys and bowls to cleanup products and travellers’ best friends. You’ll even find great-quality grooming tools without the high-salon price tag.
It’s all about value across the board — without sacrificing safety, performance, or pet happiness.
More Perks With Petdirect
Shopping Petdirect great value brands isn’t just a smart choice — it’s a rewarding one too! With our free Pet Perks loyalty programme, you’ll unlock exclusive deals. Plus, Air New Zealand Airpoints™ dollars, and our handy Autodeliver subscription service means you’ll never run out of your pet’s favourites.
And don’t forget to explore weekly promos and hot deals tailored just for NZ pet parents on our Deals of the Week page.
Go Exclusive, Get More
At Petdirect, we truly get pet — and we believe that every tail and whisker deserves exceptional care. With Petdirect great value brands like M-PETS, Pup & Purr, Coco & Cooper, Tidy Tails, Calibre, and Wild Paw, you can enjoy dependable quality and everyday value across food, litter, toys, bedding, and essential care — all backed by expert support and the convenience of online shopping.
Ready to save on must-have pet supplies without compromising on care? Explore our Great Value Essentials range and make the most of exclusive products created with Kiwi pets in mind.