What does “Science Based Pet Food” mean?
What you feed your pet matters, but it can be overwhelming to know where to start when it comes to picking a food for your pet. You have likely heard the term “Science based pet food”, but what does this actually mean?
The individual health needs of every cat and dog are as unique as they are. However, these health needs are often characteristic of their size, breed, age or lifestyle. Discover how our nutrition ranges can help every pet enjoy its best health possible.
Nutrition rooted in science focusses on the nutrients and ingredients your pet needs at each stage of their life, from birth right through to their senior years. Science-based nutrition is backed by research and results driven, recognizing the unique needs of pets, and not conforming to human food trends.