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Animals Like Us

Animals Like Us

Posted by PetDirect on 23rd Sep 2020

Our dogs make us better people. That’s why when it comes to their health and well being, including what we feed them, we want to give them the best.

There are more brands of dog food now than ever, so it’s not always easy to choose the best option for your dog. Not only do you want your dog to love the taste but it also needs to meet all their nutritional needs. You may also be wanting to support a local business.

Animals Like Us is a New Zealand dog food brand that believe our dogs are our family and have created a range of healthy and tasty recipes that are made up of 1/3 raw and 2/3 kibble. If you have wondered about feeding your dog a raw diet for a while, but aren’t quite sure how to make the switch, this is the perfect alternative. Animals Like Us dog food is a safe and easy way to add the natural goodness of raw meat and organs, just like in the wild.

Animals Like Us have created 3 tasty flavours so you can give your dog variety, changing up your dog’s dinner flavour will keep things interesting for them. Choose from New Zealand Grass-Fed Beef and Wagyu Beef Heart, New Zealand Cage-Free Chicken and King Salmon and New Zealand Grass-Fed Lamb and Venison. All of their food has no added hormones, is free range, sustainably farmed and cage free so you can feel even better about serving your dog up their tasty dinner.

Their grass-fed meat, organs and fish are all sourced from New Zealand farms and oceans and then safely freeze dried. This locks in a smell that your dog will go crazy for! All of their food is also grain free which has several benefits for you and your pooch.

What are the benefits of grain free?

Just like us humans, many pet owners choose to feed their dog or cat grain free. A grain free diet has a vast number of benefits:

  • Grain free dog food can be easier for your dog to digest, which also results in smaller poos (yay)
  • It is great for dogs who experience allergies or skin sensitivities and helps to reduce gas, loose stool, constipation, skin rash, vomiting, itching or biting and frequent infections
  • Has been shown to promote coat health, reduce skin flakiness and gives your dog a shinier coat
  • Helps freshen breath and whiten teeth

What are the benefits of adding some raw food into my dog’s diet?

The popularity of raw diets are increasing drastically. Feeding a 100% raw diet can be tricky, hard and time consuming to prepare and has many risk factors to take into account. By feeding Animals Like Us, you can ensure that your dog is still getting raw in their diet but in a safe and healthy way through freeze drying. The benefits of raw food in your dogs diet include:

  • A shinier coat
  • Healthier skin
  • Cleaner teeth
  • Higher energy levels
  • Smaller stools

All Animals Like Us food include high protein levels to help build muscle mass and increase energy, added fibre and probiotics to promote digestive health, glucosamine to promote healthy bones and joints and omega 3 & 6 to promote skin health and a shiny coat. So, you can rest easy knowing your best friend is not only going to love their dinner but they are getting everything they nutritionally need to keep them in tip top shape.

Who created Animals Like Us?

Animals Like Us was founded by Jeremy Moon and Rob Achten. Jeremy founded his first company Icebreaker Clothing in 1995, at 25 years old, with the purpose of offering natural performance clothing as a sustainable alternative to plastic synthetic apparel. Jeremy decided to co-found Animals Like Us for the same reason he started Icebreaker - he gets to help build something he believes in, explore what he loves, and challenge a traditional industry. Ice breaker was all about exploring the relationship between people and nature, this is an opportunity to explore the powerful relationship between animals and their people. Jeremy has lots of animals, mainly kids, and one dog, his trusted companion Mollie. Mollie is a Border Collie and is the head taster in their control team.

Rob is a former multi-sport athlete, and he joined Jeremy early on at Icebreaker. Their partnership spanned over 10 years, and Rob ended up as the Global Creative Director and VP of Product for Icebreaker. Rob lives with his family of four humans, two dogs and one cat on an orchard in rural Hawkes Bay. His first dog was named Trixie, a male corgi with particularly short legs, who was calm up top and busy down below. This appreciative rescue dog inspired Rob’s love of animals, and instilled a belief that pets make us better people, and families are stronger and more nurturing when pets are part of them. Inspired by his love of animals, and his lifestyle focus on growing food in Hawkes Bay, he’s now Co-Founder and CEO of Animals Like Us.

Both Jeremy and Rob believe that the purpose of Animals Like Us is to nurture beautiful relationships between animals and their people. And that, like us, dogs deserve the same great nutrition. They are incredibly proud of, and passionate, about our country and are careful about sourcing meats and vegetables. They only work with ethical farmers who meet their high standards. Animals Like Us was born and is made here in New Zealand.

If you have any questions about Animals Like Us don’t hesitate to reach out to one of our Pet Direct Customer Experts on 0800 200 240.

Click here to learn more about Animals Like Us.


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