iti Biti is formulated to meet the nutritional levels established by AAFCO Dog Food Nutrient Profiles for all life stages except for growth of large sized dogs (70lbs. or more as an adult).
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‘iti’ means little in Maori, the language of the indigenous people of New Zealand. This green nation is where 100% of our ingredients for iti are sourced, then crafted in small batches into perfect little bits of fresh meat for little mouths.
The founders of iti felt that until now, small breed dogs and cats – who don’t eat as much as large dogs – were being short changed on quality and nutrition. This is at the expense of what is economical for the large pet food companies, who manufacture their foods in massive batches, with essentially the same formulas, same ingredients and same extrusion manufacturing processes, for all dogs and cats.
Nobody was focusing on the unique needs of small breed dogs and cats, nor giving them what they want and need.
Instead, iti decided to defy conventional wisdom, go back to the drawing board, and formulate a line of products. These products are based on the principles of what nature intended, and specifically suited to the needs of little dogs and cats – including palatability, digestibility, weight control, skin and coat, and healthy joints – as well as being moist enough for our growing population of aging small pets who have more trouble chewing the typical hard pelletised foods common today.
And thus iti was born.
iti’s products are produced with a unique ‘air drying’ process that provides the benefits of unprocessed raw food. It retains high levels of natural enzymes, without the food safety concerns and the “yuck factor” of handling raw frozen diets.
We then seal in the goodness in iti “fresh packs” so they stay fresh and nutritious – from the day they’re packed to the day they’re served.
Key Benefits:
- Dehydrated Raw Meat
- In Small Fresh Packs
- For Small Pets
- Complete and balanced
- 90% Free Range NZ Meat, Organs & seafood
- Feed as a complete food or as a topper
- GMO & Grain Free
1kg box contains 5 x 200g fresh packs of dog food.
One of each flavour: Beef, Chicken, Beef & Eel, Lamb & Vension and Lamb & Kahawai
Ingredients:
Beef & Eel
Beef, Eel, Beef Liver, Beef Lung, Vegetable Glycerine, Pea, Green Lipped Mussel, Parsley, Dried Chicory, Salt, Calcium Carbonate, Choline Chloride, Flaxseed, Kelp, Natural Antioxidant, Taurine, Iron, Zinc, Vitamin E, Copper Sulphate, Selenium, Vitamins B1, B3, B5, Manganous Oxide, Vitamin B2, Biotin, Vitamins A B12, Calcium Iodate, Vitamins B6, D3, Folic Acid.
Beef
Beef, Beef Liver, Beef Lung, Vegetable Glycerine, Pea, Green Lipped Mussel, Parsley, Dried Chicory, Dipotassium Phosphate, Salt, Choline Chloride, Calcium Carbonate, Kelp, Flaxseed, Natural Antioxidant, Taurine, Organic Iron, Zinc, Vitamin E, Copper Sulphate, Selenium, Vitamins B1, A, B3, B5, Manganous Oxide, Vitamin B2, B6, D3, Biotin, Vitamins B12, Calcium Iodate, Folic Acid.
Chicken
Chicken, Chicken Liver, Vegetable Glycerine, Pea, Green Lipped Mussel, Parsley, Dried Chicory, Dipotassium Phosphate, Salt, Choline Chloride, Calcium Carbonate, Kelp, Flaxseed, Natural Antioxidant, Taurine, Organic Iron, Zinc, Vitamin E, Copper Sulphate, Selenium, Vitamins B1, A, B3, B5, Manganous Oxide, Vitamin B2, B6, D3, Biotin, Vitamins B12, Calcium Iodate, Folic Acid.
Lamb & Venison
Lamb, Lamb Lung, Lamb Liver, Venison, Pea, Vegetable Glycerine, Lecithin, Green Lipped Mussel, Dicalcium Phosphate, Parsley, Dried Chicory, Salt, Calcium Carbonate, Choline Chloride, Kelp, Flaxseed, Natural Antioxidant, Taurine, Iron, Zinc, Copper Sulphate, Selenium, Vitamins B1, B3, B5, Manganous Oxide, Vitamin B2, Biotin, Vitamin A, Calcium Iodate, Vitamins B6, E, B12, Folic Acid.
Lamb & Kahawai
Lamb, Kahawai, Lamb Lung, Lamb Liver, Vegetable Glycerine, Pea, Lecithin, Green Lipped Mussel, Lamb Bone, Dicalcium Phosphate, Parsley, Dried Chicory, Dipotassium Phosphate, Salt, Calcium Carbonate, Choline Chloride, Kelp, Flaxseed, Natural Antioxidant, Taurine, Organic Iron, Zinc, Vitamin E, Copper Sulphate, Selenium, Vitamins B1, A, B3, B5, Manganous Oxide, Vitamin B2, B6, D3, Biotin, Vitamins B12, Calcium Iodate, Folic Acid.
Nutritional Analysis:
Beef & Eel
| Crude Protein | 29% Min |
| Crude Fat | 22% Min |
| Crude Fiber | 4% Max |
| Moisture | 19% Max |
4000 kcal/kg
Beef
| Crude Protein | 29% Min |
| Crude Fat | 26% Min |
| Crude Fiber | 2% Max |
| Moisture | 19% Max |
4716 kcal/kg
Chicken
| Crude Protein | 32% Min |
| Crude Fat | 22% Min |
| Crude Fiber | 4% Max |
| Moisture | 19% Max |
4600 kcal/kg
Lamb & Venison
| Crude Protein | 29% Min |
| Crude Fat | 25% Min |
| Crude Fiber | 4% Max |
| Moisture | 19% Max |
4633 kcal/kg
Lamb & Kahawai
| Crude Protein | 31% Min |
| Crude Fat | 23% Min |
| Crude Fiber | 4% Max |
| Moisture | 19% Max |
4100 kcal/kg
Feeding Guidelines:
|
Dog Weight |
Less Active Dog |
Highly Active Dog |
|||
|
Kg |
Lb |
gm |
oz |
gm |
oz |
|
2kg |
4.4 |
29g |
1.0 |
51g |
1.8 |
|
4kg |
8.8 |
49g |
1.7 |
85g |
3.0 |
|
6kg |
13.2 |
66g |
2.3 |
116g |
4.1 |
|
8kg |
17.6 |
82g |
2.9 |
144g |
5.1 |
|
10kg |
22 |
97g |
3.4 |
175g |
6.0 |
|
12 |
26.4 |
111g |
3.9 |
190g |
6.9 |
Feed as a complete food or as a topper.
Fresh water must be provided at all times.
Puppies and nursing Dogs may consume more than the recommended amounts per day.
Iti for the first time, we recommend to mix with the known food during a period of 3 days. Decrease the amount of dry food to avoid overfeeding.
Animal food. Not intend for human consumption.
Best stored in a cool place and once opened use within 8 weeks.
- Life Stage
- Puppy, Adult, Senior, All Life Stages
- Breed Size
- Small
- Flavour
- Chicken, Lamb, Beef, Eel, Fish, Venison
- Special Diet
- Grain Free, High Protein
- Health Benefits
- Digestive Health, Skin & Coat Health, Bone & Joint Support, Weight Management
- Country Of Origin
- New Zealand
Reviews
5 out of 5 stars
Based on 4 customer ratings
"Awesome food! "
Posted byJulie Tangon17th Mar 2024I bought this for my chihuahua, and he absolutely loved it. He usually loves food anyways, but I could see his extra excitement for this. He has a sensitive tummy, but there was no issue in transitioning at any point. The different flavours are also an excellent way to not only add variety but also nutrient profiles :) Highly recommended!
"Great packaging idea!!"
Posted byKaren Smithon17th Jul 2023I have 3 small dogs. The two will eat just about anything but the third one is fussy. I decided to give this ago for Madam Fussy knowing that if she didn't like the other two would. Well she has loved the beef and the lamb!! I also was impress with this variety choice!! I do believe in variety in their diet and what an easy way to accomplish this!
"iti varity air dried food"
Posted byKaren Smithon13th Mar 2023I really like the idea that I can get a small selection of all the varieties. So far we have only tried the chicken and the lamb with venison but both have been gobbled up!!
"Hit with Chihuahuas"
Posted byBianca Cresswellon20th Feb 2023my 3 incredibly fussy Chihuahuas love these, so far their favourites are beef and Lamb and venison