Natural Pet Treats Made in NZ: Healthy, Additive-Free Picks Pets Love

At Petdirect, we know our furry, feathered and finned friends deserve the best – and that includes what goes in their treat tins. Many Kiwi pet parents are turning to natural treats that are free from unnecessary additives, artificial ingredients and preservatives. Whether you’re training, rewarding or just showing love, we’re here to help you make delicious choices you can feel good about.

We’ve sniffed out some of the top New Zealand pet brands that offer natural pet treats made right here at home. These treats are packed with nutrition, joy and tail wags – without any nasties.

Why Choose Natural Pet Treats?

Our pets rely on us to make the best choices for them – and when it comes to treats, selecting natural options can mean:

• Fewer additives and preservatives
• No artificial colours or flavours
• Better digestibility for tummies of all sizes
• Wholesome nutrients from real ingredients

Better yet, many NZ-made pet treats use locally sourced ingredients, supporting sustainability and quality you can trust.

Our Favourite NZ Brands Making Natural Treats

Kiwis really do it best when it comes to keeping things clean and tasty. Here are some standout brands your pets (and you) will love:

ZIWI

Crafted in small batches in New Zealand, ZIWI’s treats are air-dried to lock in nutrients and flavour. Made with free-range, grass-fed meats and wild-caught seafood, they’re ideal for dogs and cats alike. Bonus: they’re single-protein and don’t contain added carbs or fillers.

The NZ Natural Pet Food Co.

This homegrown brand keeps it simple, using just a handful of natural ingredients in their treats. Freeze-dried for maximum nutrition and taste, they’re made with grass-fed meats, free-range poultry and sustainably caught fish.

Tu Meke Friend

With a name that literally means "you're amazing", Tu Meke Friend offers single-ingredient chews and training bites made from natural animal parts like liver, lungs and ears – no artificial anything. Their air-dried process means your dog gets a treat that’s flavourful and full of goodness.

Animals Like Us

Blending raw and conventional feeding, this brand offers natural, protein-rich dog and cat treats featuring superfoods like green-lipped mussels. All ingredients are sustainably sourced from Aotearoa.

Omega Plus

From the waters of the South Island comes Omega Plus, offering wholesome salmon-based dog and cat treats. Their omega-rich snacks support skin, coat and heart health – tasty and functional!

Not Just for Dogs

Our cats, birds and small pets deserve their share of no-nasties nibbling too. Choose from:

• Natural cat treats like freeze-dried meat bites and high-protein morsels
• Chews & bars for small pets including rabbits and guinea pigs
• Bird treats from trusted Kiwi brands like Topflite, made with millet, seeds and real fruit

How To Pick the Right Natural Treat

Choosing a natural treat your pet will adore comes down to a few simple factors:

• Read the ingredients: Look for short ingredient lists with recognisable items like meat, fish or vegetables.
• Consider your pet’s needs: If your pet has allergies, sensitivities or is watching their weight, go for low-fat or allergy-friendly options.
• Choose treats with benefits: Some natural treats offer more than taste – they can also promote skin and coat health, joint support or dental care.
• Size matters: Pick treats that suit your pet’s breed and chewing style – especially for puppies, kittens or seniors.

Not sure where to start? Check out our top-rated picks from fellow pet parents.

We Get Pet – And Their Treats Need to Be Top Notch

At Petdirect, we love helping you treat your pet better. From all-natural training treats to air-dried chews that clean teeth and satisfy cravings, we’ve got your pet covered – naturally. Plus, earn Airpoints or enjoy savings with Pet Perks when you shop your furbaby’s favourites.

Final Woof (Or Meow!): Healthy Treats, Happy Pets

Natural, NZ-made pet treats are a win across the board: tasty, safer, and packed with protein and nutrients. Whether your pet prefers a salmon nibble or lamb ear chew, you can find healthy, homegrown options that tick all the right boxes.

Explore our entire collection of natural treats made in NZ and give your pet the delicious goodness they deserve – the natural way.