How to Keep Your Dog’s Coat Shiny, Healthy and Full: Expert-Approved Tips
A glossy, full coat isn’t just about looks – it’s a sign of a happy, healthy dog. Whether your pupper is a fluffy Samoyed or a sleek Labrador, your dog's coat is a reflection of their overall wellbeing. In this blog, we’ll walk you through how to keep your dog’s coat healthy, shiny and full, with easy-to-follow tips tailored for New Zealand pups. From feeding for fur health to finding the right grooming routine, we’ve got your dog covered – literally!
1. Nourish From The Inside Out With The Right Diet
Healthy skin and coat start with what goes in the bowl. Just like us, dogs rely on a well-balanced diet full of the right nutrients to thrive. Look for high-quality foods with omega-3 and omega-6 fatty acids, as well as key vitamins like A, E and biotin. These support everything from skin hydration to fur strength and shine.
Some top-quality dog food brands that support coat health include Royal Canin, Hill’s Science Diet, Pro Plan and Black Hawk. You can also explore our full range of dry dog food and wet dog food.
If your pup needs an extra shine-boost, try topping their meals with nutrient-rich food toppers or adding skin and coat supplements to their routine.
2. Brush Regularly, Bathe Occasionally
Brushing is one of the simplest (and most bonding) ways to help your dog’s coat stay clean, soft and knot-free. It distributes natural oils from the skin, stimulates blood circulation and removes loose hair, dirt and debris. How often you brush depends on your dog’s breed, coat type and lifestyle – but most dogs benefit from a good brush at least a few times a week.
Make grooming a treat with easy-to-use dog brushes and combs designed for different coat types. Short-haired breeds like Beagles might only need a slicker brush, while long-haired or double-coated breeds like Golden Retrievers need deshedding tools and regular de-matting.
As for baths, less is often more. Overwashing can strip natural oils and lead to dry, itchy skin. Use a gentle, dog-specific shampoo from our shampoo and conditioner range – and always follow up with a good towel dry and brush-out.
3. Supplement Smartly For Skin And Coat Support
If your pup’s coat is dull or their skin is dry and flaky, it might be time to supplement. In New Zealand’s ever-changing climate (hello sun one minute and rain the next), dogs need a little extra help maintaining their skin barrier.
All-round supplements with omega-rich fish oils, flaxseed or biotin can improve coat texture and reduce shedding. Some popular picks include Fourflax for natural oils and My Beau for multivitamin formulas made specifically for Kiwi pets.
Always check in with your vet before introducing new supplements – and remember, they’re a bonus, not a substitute, for a nutritious diet.
4. Keep Parasites At Bay
Fleas, mites and other parasites are not only itchy and irritating – they can cause serious skin conditions and coat thinning. Fortunately, they’re easily preventable with routine flea and worm treatments.
We’ve got trusted brands like NexGard, Bravecto and Advocate to help protect your dog all year round. Regular brushing also makes it easier to spot any telltale signs of pests quickly.
5. Hydration And Environment Matter
Hydration plays a big role in skin and coat health. Make sure your dog always has access to fresh, clean water – especially during warmer months. You might also consider one of our smart pet fountains to encourage more sipping during the day.
Don’t forget their environment either! A cosy bed, a cool spot in summer, and protection from harsh UV and allergens can all make a big difference. Regular grooming also lets you check for seasonal irritants like pollen or dry patches and respond quickly.
We Get Pet – And We Get Healthy, Happy Coats
At Petdirect, we know that a shiny, full coat is more than just fur-deep – it’s a sign of love, care and great health. Whether it’s picking the right food, finding the perfect brush or grabbing some top-quality coat care essentials, our pet-loving team is always here to help you and your pup shine (literally).
Sign up for Pet Perks to earn rewards as you shop, and don’t forget you can earn Airpoints Dollars™ too. Ready to give your dog the glow-up they deserve? Explore our full range of grooming must-haves and top-rated picks today.