SureFeed Cat Smart Feeders - Petdirect
Save up to 25% with Autodeliver*
My store:
Select store
Filter by
Filter by

Life Stage
Breed Size
Feature

SureFeed

SureFeed

SureFeed creates smart, microchip-activated feeding solutions designed to give cats and small dogs secure, stress-free access to their food. Ideal for multi-pet homes, weight management, and preventing food stealing, SureFeed products automatically recognise a pet’s microchip or RFID tag to open only for the right animal. Their sealed and hygienic feeding systems help keep food fresher for longer, reduce odours, and support pets with special dietary needs.

SureFeed FAQs

How does a SureFeed microchip feeder work?
The feeder opens only when it detects the registered microchip or RFID tag, ensuring the correct pet gets the right food.

Is SureFeed good for multi-pet households?
Yes — it prevents food stealing between pets, especially useful for pets on prescription diets or controlled portions.

Can SureFeed feeders help with weight management?
By controlling access and portions, they support pets that need monitored feeding routines.

Do I need to buy a tag if my pet is already microchipped?
No — most pets’ existing microchips are compatible, but RFID tags are available if needed.

Are SureFeed bowls easy to clean?
Yes, removable inserts and mats make cleaning simple and help keep feeding areas hygienic.