With four pets at home, Golden Retriever Cooper, French Bulldog Doug and Ragdoll’s Hutchy and Starsky, Shane knew there should be an easier way for his fur babies to source everything they needed to get their paws (ideally the same way he shopped...online) while keeping his dollars local.
In the summer of 2020, Shane teamed up with his old mate Aaron Waters and the two decided to turn their vast experience of running online shopping services for humans into an online shopping service entirely for pets.
Arguably one of the most challenging years imaginable to launch a new business, for Shane and the team it presented an opportunity to really understand what was important for Kiwi pet owners.
In an unsettled world, New Zealanders wanted services, products, advice and people they could rely on resulting in the evolution of the Pet Direct vision. While still committed to great prices, great products and great service our customers tell us they love supporting a brand they can trust, who always deliver on their promises and demonstrate a commitment to local wherever they can.