THE FIRST ALLERGEN-REDUCING CAT FOOD

Backed by more than a decade of research, Pro Plan® LiveClear™ is shown to safely and effectively reduce
allergens in cat hair and dander. Watch the video below to learn how it works.

    THE JOURNEY TO LIVE CLEAR

    Fel d 1 allergen

    All cats produce a common
    allergen, Fel d 1, in their saliva

    protein from eggs

    When cats eat Pro Plan® LiveClear™,
    a key protein sourced from eggs
    binds to the Fel d 1 and neutralises it

    LiveClear

    And when fed daily, Pro Plan® LiveClear™ significantly reduces the allergens in cat hair and dander.

    Simply, and safely

    Simply, and
    safely

    Reduces cat allergens by an average of 47%

    Pro Plan® LiveClear™ is a revolutionary cat food shown to reduce
    the allergens in cat hair and dander by an average of
    47% starting in the third week of daily feeding.

    STORE IN A COOL DRY PLACE

    REAL PEOPLE. REAL STORIES

    Cat owners love their cats, but may have to limit contact with them due to cat allergen sensitivity.
    With Pro Plan® LiveClear™, lives are changing for the better. See the difference it's made for real people like you.

    "After i started them on Pro Plan® LiveClear™, and I could hang out with them more, and we could cuddle more, they stopped feeling like Nicole's cats. They started feeling like my cats as well."

    - Nicole S. and You Z.

    "Pro Plan® LiveClear™ has been absolutely life changing for me. We'll never go back to any other food."

    - Dachelle K.

    The LiveClear story

    The Pro Plan® LiveClear™ Story

    How did Purina discover the breakthrough behind
    Pro Plan® LiveClear™? With passion, innovation, and more than a
    decade of groundbreaking research.

    Frequently asked questions

    Frequently Asked Questions

    Pro Plan® LiveClear™ is unlike any other cat food on the market,
    so you may have questions about it. Get answers to
    common ones here.

    MONEY BACK, GUARANTEED

    At PURINA New Zealand we stand behind the quality of our pet foods.

    We promise to deliver products to a very high standard, that cats and dogs will love. As part of this promise,
    we offer a money back guarantee* on all PURINA cat or dog food brands. If your pet doesn’t love and thrive on the products
    in any of our PURINA ranges we will provide you with a refund.

    If you have any questions about your pet’s nutrition our New Zealand based PetCare Advice Team offers a
    FREE service to help you better understand your pet and their needs.

    Call 0800 PET VIP to contact a PURINA Pet Care Advisor today.

    *Terms and Conditions apply when submitting a claim, click HERE to read more.