25% off your first order with Autodeliver (excludes Vet Diets)* Learn more
Introducing our Partnership with Save the Kiwi! Help Us Protect A Kiwi Icon

Introducing our Partnership with Save the Kiwi! Help Us Protect A Kiwi Icon

Posted by PetDirect on 18th Mar 2024
Kia Ora, fellow Kiwis!

Here at Petdirect, we're all about caring for our pets. But our love for animals extends far beyond the ones we share our homes with. That's why we're incredibly proud to announce that Petdirect is the latest sponsor of Save the Kiwi!

For those unfamiliar, Save the Kiwi is a dedicated organisation working tirelessly to protect our national icon, the kiwi. Sadly, kiwi populations are threatened by predators like stoats and ferrets, habitat loss, and roaming dogs.

That's where Save the Kiwi steps in. Their incredible team works on numerous initiatives, from predator control programs and habitat restoration to raising public awareness.

A Call to Action: Protecting a Kiwi Legacy

The situation for kiwi is critical. Aotearoa used to be home to millions of kiwi. Today, that number has plummeted to approximately 68,000, and it continues to decline by 2% every year. Of the kiwi that hatch in areas where there is no predator control, a staggering 95% are killed by predators before they reach adulthood. Around 20 kiwi die every week. If we don't act, kiwi could disappear from our forests entirely within a few generations.

Why Does Petdirect Care About Kiwi?

As a company built by Kiwis, for Kiwis and their pets, we share a deep connection to our native wildlife. We believe that all animals, big and small, feathered and furry, deserve a chance to thrive. Protecting the kiwi isn't just about preserving a beloved bird; it's about safeguarding the delicate balance of our ecosystem.

Introducing Tai, Our Feathered Friend!

As part of our exciting partnership, we were even given the incredible honour of naming a brand new kiwi chick! Say hello to Tai (which means "friend" in Te Reo Māori)! We hope Tai becomes a symbol of our commitment to kiwi conservation.
How You Can Be a Friend to Tai and Their Family

There are many ways you can join Petdirect and Save the Kiwi.

Here are a few simple steps:
    • Donate at checkout: When you shop on Petdirect, you'll now have the option to add a donation to Save the Kiwi directly at checkout. Every bit counts in supporting their vital conservation efforts.
    • Learn more about kiwi conservation: Stay tuned to our blog and social media channels! We'll be sharing fascinating facts about kiwi, the challenges they face, and ways you can make a difference.
    • Spread the word: Talk to your friends and family about the importance of protecting kiwi. Support Save the Kiwi directly: You can visit the Save the Kiwi website to learn more about their work and find additional ways to contribute.
    Together, let's ensure the song of the kiwi continues to echo through our forests for generations to come.