When pet foods began to be mass produced, the focus was on convenience. Kibble made it easy for people to bring pet food home and store it in a pantry or shed. The ingredients used were grain-based, cheap and plentiful. The result? Food that even today is far away from what nature intended.

The Biologically Appropriate nutritional philosophy is different. Long before words like “ancestral diet”, simple questions about today’s dogs and cats were asked. Where did they come from? What foods do they thrive on? Are pets today different than their ancestors? After extensive research, we believe today’s dogs and cats are very closely connected to their ancestors.

It’s simple really, Biologically Appropriate food mirrors the quantity, freshness, and variety of meats that dogs and cats are evolved to eat. Just like their ancestors, modern dogs and cats have anatomical features designed for a meat-based diet – a fundamental fact often overlooked by pet lovers.

1. 1. RICH IN MEAT AND PROTEIN: Dogs or cats are adapted for a diet rich in meat and protein. Biologically appropriate food is 75% MEAT—three times as much as conventional pet foods.
   2. HIGH FRESH MEAT INCLUSIONS: With up to half of the meats included FRESH OR RAW, this supplies essential nutrients in their most nourishing form, providing the natural savoury flavours and goodness that dogs and cats instinctively crave.
   3. AN ABUNDANT VARIETY OF FRESH MEATS: In nature, dogs and cats benefit from an assortment of meats, so food features a diversity of cage-free poultry, nest-laid eggs, free-range meats and wild-caught fish.
   4. WHOLEPREY™ MEAT RATIOS: Nature matched the nutrients found in whole prey animals to perfectly meet the dietary needs of dogs and cats. The ratios of meat, organs and cartilage mirror the natural diet, eliminating the need for long lists of synthetic ingredients.
   5. CARBOHYDRATE AND GLYCEMIC LIMITED: The natural diet contains few if any carbohydrates, so carbohydrates are reduced and replaced with fast carbohydrates (such as corn and rice) with low-glycemic fruits and vegetables.

Looking to transition to a biologically appropriate diet, try Acana or Orijen.

If you need help choosing a biologically-appropriate food, feel free to contact the Pet Direct's Customer Service Experts on 0800 200 240.